Rise In Disposable Income Generates Growth In Disposable Paper Products Market In Morocco.
Growth of disposable paper products in 2008 was slightly lower than the growth achieved in the previous year and was fuelled by high-income consumers in urban areas. Disposable income continued to rise quickly and the demand created by professionals was a main driver to segments such as nappies/diapers/pants, tissues and toilet paper which accounted for the bulk of the sales. The top two manufacturers of disposable paper products in 2008 were Industries Marocaines Modernes and Brior SA. Global brands like Pampers, Lotus and Always continue to account for the bulk of sales. Second tier companies such as Johnson & Johnson Maroc SA and Sarbec Cosmetics did mainly hold or improve their valueshares compared to 2007. The majority of disposable paper products are imported and local producers still lack the marketing power to gain more visibility. This report onA Tissues in MoroccoA offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market a" be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change. Product coverage: boxed facial tissues, pocket hankerchiefs. Data coverage: market sizes (historic and forecasts), company shares and brand shares.
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|Publication:||UMCI News (Potomac Falls, VA)|
|Date:||Jan 20, 2010|
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