Rigid Corrugated for Simpsons.
This dual purpose transit/point-of-sale packaging features bold illustrations of the colourful characters from the cartoon series, including Bart Simpson, Homer and Krusty the Clown.
To meet the launch deadline, Rigid had to be capable of making the initial deliveries in only five days.
Using derivative names based on expressions from the Series, Rigid have produced a range of cases for the various Simpson flavours offered by snackhouse. These include No Problemo's - a nacho cheese flavoured snack with Bart Simpson branding; Couch Potato Chips - a smoky barbecue sauce flavour snack featuring Homer Simpson, Eat My Shorts - Bart's most "pepperoniest" pizza flavour snack, Wingdings - featuring Krusty the Clown, which is a Southern fried chicken flavour snack , Wedgies - a cheeky cheese flavour snack featuring Bart and Barts Lava Rocks, which are spicy tomato flavoured.
Rigid have also supplied cases for The Bart Snak-Attak multi-pack, which comprises two packets of Eat My Shorts, two packets of Wedgies and one packet of Bart's Lava Rocks. A second multi-pack case is for Homer's Couch Bag, which consists of three packets of Couch Potatoes, three packets of No Problemo's and two packets of Wingdings.
Rigid Corrugated are supplying four-colour printed outers for the individual flavours and three-colour printed case for the multi-packs. All the packaging is supplied on a 'just-in-time' basis, being ordered only eight hours before requirement.
|Printer friendly Cite/link Email Feedback|
|Title Annotation:||Snackhouse PLC packaging|
|Publication:||Food Trade Review|
|Article Type:||Brief Article|
|Date:||May 1, 2000|
|Previous Article:||More Awards for Jarvis Porter.|
|Next Article:||Lawson Mardon Win Awards.|