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Rigid Corrugated for Simpsons.

snackhouse Plc's new range of Simpsons Snacks are being delivered in colourful corrugated fibreboard cases that are printed and manufactured by Rigid Corrugated, tel:0153 676 0266.

This dual purpose transit/point-of-sale packaging features bold illustrations of the colourful characters from the cartoon series, including Bart Simpson, Homer and Krusty the Clown.

To meet the launch deadline, Rigid had to be capable of making the initial deliveries in only five days.

Using derivative names based on expressions from the Series, Rigid have produced a range of cases for the various Simpson flavours offered by snackhouse. These include No Problemo's - a nacho cheese flavoured snack with Bart Simpson branding; Couch Potato Chips - a smoky barbecue sauce flavour snack featuring Homer Simpson, Eat My Shorts - Bart's most "pepperoniest" pizza flavour snack, Wingdings - featuring Krusty the Clown, which is a Southern fried chicken flavour snack , Wedgies - a cheeky cheese flavour snack featuring Bart and Barts Lava Rocks, which are spicy tomato flavoured.

Rigid have also supplied cases for The Bart Snak-Attak multi-pack, which comprises two packets of Eat My Shorts, two packets of Wedgies and one packet of Bart's Lava Rocks. A second multi-pack case is for Homer's Couch Bag, which consists of three packets of Couch Potatoes, three packets of No Problemo's and two packets of Wingdings.

Rigid Corrugated are supplying four-colour printed outers for the individual flavours and three-colour printed case for the multi-packs. All the packaging is supplied on a 'just-in-time' basis, being ordered only eight hours before requirement.
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Title Annotation:Snackhouse PLC packaging
Publication:Food Trade Review
Article Type:Brief Article
Geographic Code:4EUUK
Date:May 1, 2000
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