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Rightster unveils acquisition of Preview Networks.

M2 EQUITYBITES-February 11, 2013-Rightster unveils acquisition of Preview Networks(C)2013 M2 COMMUNICATIONS

11 February 2013 - UK video distribution and monetisation firm Rightster Ltd said Monday it had taken over Danish Preview Networks Aps, without disclosing the terms of the transaction.

The acquisition of Preview Networks, which engages in the provision of digital distribution services for the movie industry, expands Rightster's YouTube services across Europe, broadening its geographic footprint in countries such as France, Germany, Italy, Spain and the Nordic states, the buyer said. It will enable Rightster to extend its YouTube management and direct media sales capabilities as well as boost its offering to the movie industry, the company added.

The move, through which Rightster adds 300 content rights holders and 2,500 publishers to its community, will allow the UK firm to extend the reach of its offering for the fashion, news and sports industries, the buyer's CEO Charlie Muirhead noted.

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Publication:M2 EquityBites (EQB)
Date:Feb 11, 2013
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