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Rich Products celebrates 60 Delicious Years: rewards for Associates reflect company's spirit of innovation.

Rich Products Corp., headquartered in Buffalo, NY, kicked off a year-long celebration of "60 Delicious Years" as a family-owned company with a worldwide birthday party for Associates and customers March 14.

Using their multi-generational recipe for success as the foundation, the year-long party will include three layers of celebration:

* The company-wide "Party Around The World,"

* The launch of a unique Associate recognition program, and

* Lunch room renovations at every manufacturing facility.

All events integrate the company's guiding principles of innovation, creativity and commitment to family. Rich's Associates, customers and the company's 91-year-old founder, Robert E. Rich, Sr., will be central to the commemoration of this landmark year.

One Day-long Party Spans Nine States and 11 Countries

The "Party Around The World" will take place both domestically and abroad, in states such as Tennessee, California, Ohio, Texas, Georgia, Virginia, New Jersey, New York, and Illinois; and in countries such as South Africa, Russia, Mexico, Italy, Brazil, India, Korea, China, Canada, Thailand, and the United Kingdom.

Chairman Robert Rich, Sr., and other members of the Rich Family will visit selected locations to thank Associates for achieving their vision of "caring for customers like only a family can."

"The extraordinary members of Rich's Family of Associates from all parts of the world have shown tremendous commitment and passion to make this company successful. They are the motivation for this celebration," said Robert E. Rich, Sr. "Our 60th birthday celebrations are our chance to thank and recognize Associates for all that they've done to ensure the continued success of this company.

Associates Aim to Win Trip Anywhere in the World

Through Rich's "Going the Extra Mile," or GEM, recognition program, all Associates will be eligible for tiered levels of rewards based on the significance on the contribution being recognized. The highest reward level includes one extraordinary prize: the Associate or team of Associates selected for the company's "Robert E. Rich Spirit of Innovation Award" will receive a week-long, expenses-paid trip to anywhere in the world! Coworkers will select nominees based on commitment to Rich's core values and contribution to the company's success. The winner will be announced in December at Rich's Innovation Recognition event.

"This formal recognition program enables us to improve our ability to effectively recognize, celebrate and reward the outstanding contributions of our Associates," said Mindy Rich, Executive Vice President of Innovation at Rich Products. "We feel this program is a valuable investment in our company and our culture because a consistent and meaningful recognition program is one of the most effective ways to keep valuable performers engaged, motivated and committed."

Rich Family Invests in Inspiration through Worldwide Renovation Program

In the past 60 years, Associates have given Rich's many gifts, primarily the gifts of their time, talent and dedication. The lunch room renovation program is a means for the company to give something back to Associates.

"As part of our family, it is important to us that Associates have a comfortable and inspiring place at work to relax, rejuvenate and recharge for the day's activities. Most often, the place we all head to for mid-day refueling is the break/lunch room," said Robert E. Rich, Jr., President, Rich Products Corp.

Throughout 2005, Rich's will be renovating and updating the break/lunch rooms at all manufacturing sites around the globe. While the renovations will include some common elements across sites, the project will incorporate Associate's suggestions and will reflect the individuality of each location and celebrate the company's geographic diversity and international scope.

About Rich's

Since Mr. Rich founded the company in Buffalo, NY in 1945, Rich's has grown from the inventor of nondairy whipped topping to a food industry giant with manufacturing facilities and offices in 18 countries. The company's spirit of innovation began with Rich's discovery that the soy bean could be frozen, thawed and whipped.

Since creating the hugely successful Rich's[R] Whip Topping[R] Non-Dairy Topping, the company has been responsible for a number of industry firsts including the introduction of the non-dairy creamer, Coffee Rich[R], and a patented manufacturing process that allows foods to remain soft while frozen. Most recently, the company's Niagara Farms[TM] Premium Blended Whipped Topping was named "Best of Show" at a new product competition sponsored by a prestigious North American industry association.

Rich's is divided into three major business groups: the Rich's US/Canada group, The Rich-SeaPak Group, and the Rich International Group. This diverse portfolio showcases the company's innovative business style. The company also owns the Buffalo Bisons, the Triple-A International League affiliate of the Cleveland Indians; the Wichita Wranglers, the Double-A Texas League affiliate of the Kansas City Royals; Rich Renaissance Catering; Palm Beach National Golf & Country Club and The Travel Team.

Rich's "60 Delicious Years" have been marked by innovative breakthroughs, an unparalleled commitment to treating Associates and customers like family, and aggressive worldwide growth. Rich's plans on continuing product development, seeking strategic acquisitions, and will continue its unyielding commitment to excellence for the next 60 years.

For further information contact Cindy Anderson, Rich Products Corp.

Tel: 716-878-8932.

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Publication:Frozen Food Digest
Geographic Code:1USA
Date:Apr 1, 2005
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