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Ribbit for salesforce: voice automation for salesforce.com on the appexchange.

THE APPEXCHANGE OFFERS COUNTLESS WAYS TO CUSTOMIZE AND ENHANCE YOUR EXPERIENCE WITH SALESFORCE.COM. NOW ONE NEW APPLICATION--RIBBIT FOR SALESFORCE--DELIVERS A TRULY INNOVATIVE WAY OF KEEPING SALESFORCE.COM CURRENT AND ACCURATE BY MOBILIZING THE POWER OF VOICE.

AVAILABLE ON THE APPEXCHANGE AND EASY TO TRY, INSTALL AND USE, RIBBIT FOR SALESFORCE BRINGS A NEW LEVEL OF MOBILE PRODUCTIVITY TO SALESFORCE.COM USERS THROUGH THE POWER OF VOICE.

"Ribbit is a must have add-on for salesforce.com." Paul K. Fury, CEO--The Fury Group, LLC

Paul Fury was like many independent sales professionals. He relied on salesforce.com as the central repository for his vital customer relationship information. Yet he was frequently challenged to find time to leverage all the salesforce.com offered.

Paul also felt the pressure of managing the constant flow of incoming voicemail that streamed in to his growing company. Keeping up with salesforce.com account management and with the buildup of phone messages took time, and--like most salespeople--that time was best spent on closing business and delivering customer satisfaction.

When Paul discovered Ribbit for Salesforce, he found the perfect solution to help with these challenges. "I spend the majority of my day in meetings," he says, "and the ability to 'read' my voicemails in real time has become an advantage I cannot live without. I don't have to excuse myself to listen to a long string of voicemails 'just in case' there is something important. With Ribbit for Salesforce I can quickly scan through, and pick out what needs my immediate attention and what can wait."

VISUAL VOICE MESSAGES

By directing Paul's incoming calls right into his salesforce.com account, Ribbit creates a "visual" voice message right within the 'home' tab that lets him determine where and how he sees his incoming customer messages.

Since Ribbit matches each incoming message to the proper customer record, Ribbit gives Paul an ongoing archive of voice data to enhance his customer recordkeeping. "Back in salesforce.com, my voicemails are already filed under the correct contact," he explains. "I originally intended to connect Ribbit only to my cell phone calls. Now I have ALL of my phones organized with Ribbit."

TIME ADVANTAGES

"Time" is likely to be the most elusive component in the busy day of a sales professional. Moving between customer sites, juggling ongoing phone calls and unending action items, most salespeople report that "finding enough time to manage it all" is an ongoing career reality. Managing CRM details--inputting and organizing meeting notes, follow-up reminders and other important sales information--is an important priority that too often falls from the busy salesperson's "to-do" list.

Ribbit changes that by offering sales professionals a way to keep salesforce.com accounts accurate and current, even when they can't get to the keyboard. By enabling salesforce.com updates to be called in from the phone, Ribbit streamlines CRM workflow and lets information that might otherwise get lost or forgotten flow effortlessly into salesforce.com.

Ribbit for Salesforce delivers several important functions to the salesforce.com experience.

* IT ALLOWS SALES PROFESSIONALS TO "TALK, NOT TYPE" UPDATES INTO SALESFORCE.COM ACCOUNTS

* IT DIRECTS INCOMING CALLS INTO A PRIVATE ONLINE CALL "MANAGEMENT CENTER" THAT CAPTURES AND PROCESSES CALLS, CONVERTS THEM TO TEXT AND SENDS THEM AS SMS OR EMAIL SO THAT THEY ARE ACCESSIBLE ONLINE OR ON A MOBILE PHONE

* IT INTEGRATES VOICE MESSAGES SEAMLESSLY INTO SALESFORCE.COM WORKFLOW SO THAT DATA IN THAT MESSAGE CAN BE STORED, SORTED, FORWARDED, TAGGED, SAVED OR DELETED AS EASILY AS IF IT WERE EMAIL

* IT CREATES AN "ALWAYS ON" MOBILE PHONE BACKUP THAT'S ACCESSIBLE ANYTIME AND ANYWHERE, INDEPENDENTLY OF CELL RANGE OR BATTERY LIFE

* IT PUTS SALESPEOPLE IN CHARGE OF CALLS ON A WHOLE NEW LEVEL, ALLOWING EASY MANAGEMENT OF ARCHIVING AND PRIVACY, AND KEEPING PERSONAL CALLS SAFEGUARDED AND PRIVATE

STRATEGIC ADVANTAGE

Ribbit for Salesforce delivers strategic advantage by serving as an "invisible assistant" to salesforce.com users, streamlining their management of voice-based information while also providing an advantage over keyboard-based salesforce.com input.

"Dictation" and "transcription" are two business terms that have all but disappeared in the age of "do it yourself " and computer-based information management. To the great satisfaction of Ribbit for Salesforce users, Ribbit brings this convenience back by allowing effortless conversion of voice-based information into text, and inserting this text right where it belongs within salesforce.com accounts.

[ILLUSTRATIONS OMITTED]

For salespeople who spend long hours behind the wheel or in settings where opening up the keyboard simply isn't practical, Ribbit for Salesforce turns driving time into productive time by enabling updates from the mobile phone.

"Ribbit lets us automatically convert voice to text within salesforce.com," says Tadd Ellipse, V.P. of Tellepsen Builders. "Ribbit fills a missing link in our business workflow and daily productivity. It frees us to focus on business relationships rather than spending a bunch of time typing or paraphrasing information later. Now we can make updates just by calling on our mobile phones. I recommend Ribbit to any business that wants to make the most of its time."

Fremco LLC General Manager Lloyd Fremed agrees. "We rely on Ribbit to deliver voice messages as text attached to salesforce.com contacts, in email, and on our phones. With Ribbit, we record voice messages as text for easy forwarding, and for discreet retrieval, even while we're in meetings. It's great to have messages automatically attached to contacts within salesforce.com."

EASE OF USE

Experienced salesforce.com users and CRM newcomers report that Ribbit's intuitive user interface and easy integration proves the value of the application almost from the moment it is installed from the AppExchange.

"The setup took only minutes and the product features where usable right out of the gate," recalls Oscar Chiarella, Account Manager for Interactive Media at the Sacramento Bee. "From the beginning, voicemail converted to text and stored automatically in the correct salesforce.com file."

Chiarella reports improved efficiency in managing and responding to voice messages, improving his client responsiveness. He also uses Ribbit to attach voice communications to client contact information, enriching that archive with a layer of detail that simply was not available before Ribbit.

L. Greg Voisin experiences similar benefits for his online greeting card business, Compassionate Communications. "I am currently using Ribbit everyday in conjunction with my salesforce.com client management system. It has made my job of making contact with customers and prospects simple, easy and fun."

He also credits Ribbit's ease of installation, ease of use, and outstanding customer support as yet another leg up in business productivity. "I was up and running in just minutes," he recalls, "and could put the advantages Ribbit offered to use immediately."

INTEGRATED AND ALIGNED

The increasing alignment of mobile and computer-based information is at the cornerstone of this thinking. With Ribbit for Salesforce, it's already adding competitive advantage for early users. "So much business is being done on the phone that never makes its way into SFDC," confirms Bryan Coddington, Co-Founder and Principal Consultant at Force by Design. "Ribbit changes that by bringing much-needed functionality right to my account. It's fantastic! The ability to leave a voice memo on your mobile and have it immediately available in SFDC is huge! No SFDC implementation is complete without this essential app."

COST SAVINGS

The productivity benefits Ribbit delivers offer strong value to its growing user community, but another benefit has emerged as users integrate the app with their daily workflow. "The advantages Ribbit provides go way beyond letting you make crystal-clear phone calls from your computer, quick and easy reporting, and the many functions of this awesome platform," says Jay Johnson, Chairman and CEO of Bird Rock Productions. "The costs savings alone make Ribbit essential. Calls I make through the Ribbit application are not charged against our monthly calling plan with our cell phone provider. How could I NOT use this application?"

SOLID, STABLE AND RELIABLE

Customers aren't the only ones to notice the productivity value Ribbit for Salesforce delivers. The Mountain View, CA firm gained quick recognition by enterprise and telephony solutions providers, and was recently acquired by large-scale telecommunications solution provider BT as a strategic component of their integrated communications offering.

TEST DRIVE

Sales professionals who want to explore the benefits of this groundbreaking application now have an easy way to begin. A Ribbit for Salesforce "Test Drive" is now available on the AppExchange (www.appexchange.com).

The Test Drive allows users to navigate around the Ribbit's unique "Flash Phone" call management service, use the Message Box, click through and listen to messages and even call in a message themselves to watch voice messages convert to text right inside of salesforce.com.

Simply visit the AppExchange and search for "Ribbit" to start your test drive.

Learn more about Ribbit for Salesforce at www.ribbit.com.
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Title Annotation:Salesforce.com Inc. launched salesforce application
Publication:CRM Magazine
Date:Oct 1, 2008
Words:1458
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