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Rhetoric in Popular Culture, 2d ed.


Rhetoric in popular culture, 2d ed.

Brummett, Barry.

Sage Publications


309 pages




In this undergraduate textbook for communication and English courses, Brummett (U. of Texas at Austin) brings together ideas that link rhetorical criticism and critical studies. He explains views of culture through ideas from semiotic theory, addressing signs and meaning; the traditional ideas of rhetoric; the critical process; and provides comparisons of visual rhetoric, psychoanalytic, dramatistic/narrative, media-centered, and culture-centered methods using the film version of The Wizard of Oz. The second half of the volume features critical analyses of race relations in Milwaukee, hip-hop, the film Groundhog Day, and online experiences in a Usenet group. This edition includes new examples, critical essays, exercises, a linked website, and new methodologies, such as Marxist, feminist, Neo-Aristotelian, and intertextuality.

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Publication:Reference & Research Book News
Article Type:Book Review
Date:May 1, 2006
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