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Reynold's report returns.

Most of the previous writings under this by-line have been about manufacturers and their products. Today though, there is need for greater emphasis on the problems and activities of retailers. Thus, our primary focus is changing.

Featured this month:

1. Bann Slannderr, retailer advisor

2. Paintball dealer problems

3. Sometimes the good guys win one

4. Your help requested

Bann Slannderr

Gun retailers, like other folks, occasionally need advice. Some of them write to Bann Slannderr, noted columnist and advisor to the public. Mr. Slannderr has allowed us to use items from his works that should be of interest to SI's readers.

Dear Bann Slannderr:

My store was burglarized the the night. Among the things taken were several handguns on which there are manufacturers' rebates. Can I claim the rebates to help reduce my loss?

Sincerely,

Devastated Dealer in Dallas

Dear Devastated:

If you can get the burglars to come back in and fill out 4473s you'll have what you need to get the rebates. And don't forget to remind them of any recalls that are currently in effect. We don't want defective firearms out there do we?

Good Luck,

B.S.

Dear Mr. Slannderr:

A lady phoned my store, wanting to know how to spell Uzi. I asked why, and she said she works for a lawyer. They have a case concerning an Uzi, and no one there knows how to spell it. I told her how. Should I have?

Stonewall Dealer

Dear Stonewall.

You should have said, "You spell it just like it sounds, lady, O-O-Z-Y.

B. S.

Paintball Dealer Problems

A good example is a dealer newsletter from one of the paintball gun makers. His main points are that most paintball guns and supplies are used at commercial game fields, and that the fields must make a profit to stay in business. If the fields die, so does the industry.

Many game fields require that paint balls and CO, be bought at the field. The manufacturer supports the idea by making special colors of paint that are for sale only to game fields. But he also sells these same restricted colors to some dealers, who are supposed to supply game field operators with paint.

Field operators claim that dealers are undermining their operations by selling restricted colors to the public.

In his newsletter, the manufacturer urges dealers to back off and let game fields have all the business. He contends that retailers do little, if anything, to promote the industry, and are of less value to the industry than game fields.

If, instead of trying to cut out the retailer, the manufacturer and field operator enlisted his cooperation, all would benefit. I've seen a few circulars that were distributed to stores by game fields. Most of them offered to sell paint and CO, at give-away prices. No retailer would hand out circulars to his customers that tell them where to buy the stuff cheaper than he sells it.

Field operators should concentrate on game fees and let retailers sell the goods. If the retailer has a chance to make a profit, he'll stock and sell the products. And he'd like to be able to tell buyers where the game fields are, because that would make it easier for him to sell guns. Selling guns increases the market, and retailers are as important to the success of the industry as are manufacturers and game fields.

Sometimes the Good Guys

Win One

A man calls a specialty gun shop and asks if they have a Browning Auto 5 shotgun. The retailer says that they do. He then wants to know if it comes with a choke tube wrench, and the dealer assures him that it does. The guy then says that he had started to buy a gun from Discount Sportin' House but none of the guns in their inventory had the wrenches. The retailer invites him to come in and buy a complete gun.

This happened a while back when Browning still used the original style one the plastic vials with a choke tube. The dealer wisely removes the wrench from its hiding place and lays it out in the box beside the vials of choke tubes.

The customer arrives, looks at the gun, notes the presence of the choke tube wrench and plunks down his money. As the dealer packs the gun back into its box, he puts the wrench into its regular spot in the vial with one of the choke tubes. When the customer sees this he remarks that more than likely all the guns at the Discount house have choke tube wrenches, but the jerks out there don't know enough to find them. The retailer just smiles.

Help ! Life in the retail market, like a roller coaster, has its ups and down. When something happens in your store, good or bad, that you think is worth publicizing, we'd like to know about it. Write it up and send it in. We'll keep it anonymous or give you credit, but if it's worth learning about, drop us a line.
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Copyright 1990 Gale, Cengage Learning. All rights reserved.

Article Details
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Author:Reynolds, Dave
Publication:Shooting Industry
Date:Nov 1, 1990
Words:844
Previous Article:Vegetarian fascists stalk the forest.
Next Article:Accessories for guns and reloading.
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