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Revolutionary New Sales Philosophy Sells Out; New Book by Sales Veteran Steve Martin Causes Sales Sensation.

NEW YORK -- Steve Martin, author of the revolutionary new book about the human nature of sales, Heavy Hitter Selling--How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy, announced today that new shipments of his sold out book are arriving daily. "Rest assured, when you place your order at any location, whether it is Amazon, Barnes and Noble or your local book store, it will arrive within a few days," he explained.

Pegasystem's vice president of sales, John Barone, said, "We purchased 250 copies of the book. We are using the book to bring a whole new level of selling to our internal direct sales organization, as well as our professional services and partner organizations. The material covered in the book is excellent."

Eric Nowlin, Vice President Sales, Western Division of Maytag commented, "I was so impressed with the Heavy Hitter Selling philosophy and its unique message that I purchased a copy for each of my sales managers." Nowlin further added, "We have also scheduled Steve to present at our upcoming sales management meeting."

"We bought a copy of Heavy Hitter Selling for all of our salespeople," said Jim Schelble, senior vice president sales and marketing of Werner Enterprises, one the five largest truckload carriers in the United States, with over 13,000 employees. "Heavy Hitter Selling helps you focus on the thought processes and motivations that play key roles in ultimately influencing the buyer," he commented.

Scott Raskin, President Telelogic, Americas and Asia exclaimed, "During the past twenty years I have seen it all--sales training, motivational sessions, coaching sessions, and workshops. But Heavy Hitter Selling has generated the most enthusiastic feedback I have ever seen from a field organization!"

Written by sales veteran Steve Martin, Heavy Hitter Selling is the result of his participation in thousands of sales calls with hundreds of salespeople over a twenty-year career. Heavy Hitter Selling can be purchased on,, in bookstores everywhere, and directly on
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Publication:Business Wire
Date:Nov 23, 2004
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