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Revolution vodka bar diversifies into online retail venture.

Revolution Vodka Bar will sell its home-made vodka online as it diversifies into retail with the launch of an online shop.

The 63-strong bar group will sell vodka made in its "Vodka factory" in Manchester from next year, and is launching this month with a range of products from cocktail-making equipment to gift cards.

The flavoured vodkas, including chilli, jelly baby and pineapple (rsp: [pounds sterling]10), are currently only available in its bars.

Revolution Vodka Shop will also start selling other premium vodka brands, and is not ruling out a move to the high street in 2011, said Carl Morris, head of sales and marketing at Revolution.

The company, which has a turnover of [pounds sterling]100m, is looking to repeat the sales growth and success of its bars in online retail, he added, and described the venture as a "food and drink-led party experience".

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"We don't see that there are any direct competitor to the Revolution Vodka Shop," added Morris. "Nowhere else can you buy a food and drink-led party experience, and, together with our product pipeline -such as home-made vodka infusions--it's a truly unique offering."

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Title Annotation:PRODUCTS; Inventive Leisure PLC
Publication:Grocer
Article Type:Brief article
Geographic Code:4EUUK
Date:Nov 20, 2010
Words:190
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