Revellers are reminded of the rules.
The Designated Public Place (DPP) in Redditch town centre covers the area within the ring road and includes the Kingfisher Shopping Centre, Trafford Retail Park, as well as the bus and train stations.
While it is not actually an offence to drink alcohol in a designated public place, it is an offence to continue to drink if asked to stop by a police officer, community support officer or other accredited person.
Police have the power to seize and dispose of alcohol and refusal or failure to comply may result in arrest, prosecution or a fine.
Pc Fred Hicks, Anti-Social Behaviour Co-ordinator for North Worcestershire said: "The DPPO in Redditch town centre gives police the power to tackle alcohol-related issues more effectively, and our officers will not hesitate to issue fixed penalty notices to anyone who fails to comply with an order to stop drinking. It can be intimidating to walk past people drinking alcohol."