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Returnees to opti may help your differentiation plans.

READERS who are aiming to differentiate their practices with new ranges may benefit from a visit to the first show on the 2009 European optical calendar.

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Munich's opti '09 claims it will be a 'stronger, more international' event when it takes place in January. Organisers are keen to point out that there are over 30 exhibitors registered for opti '09 who were not present in 2008, with the likes of Allison, De Rigo and Marchon due to return.

The brands which come under the three global returnees from Italy and the US include Cerrutti, Escada, Gianfranco Ferre, Tommy Hilfiger, Calvin Klein, Karl Lagerfeld, Nike, Police and Sisley.

"We are delighted to be succeeding in attracting more and more national and international frame manufacturers to opti," said Dieter Dohr, managing director of organiser GHM Gesellschaft fur Handwerksmessen. "Also, with the return of the three industry giants in 2009, we are taking an important step forwards in further broadening the international scope of the fair," he said.

Micha Siebenhandl, regional business director, Marchon Eyewear, said: "The concept behind opti has won us over and for this reason we are again exhibiting in 2009. For Marchon it was important to be able to receive our customers not only at the exhibition stand, but also after the close of the fair, in the 'marchonlike' Wappenhalle. After all we aim to make our customers feel at home."

In addition, other new names on the list of exhibitors for opti "09, that did not take part in 2008, include businesses which are well-known to British practitioners, such as Jai Kudo.

The show takes place during January 23-25 2009 at the New Munich Trade Fair Centre.

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Title Annotation:NEWS; Opti 2010
Publication:Optometry Today
Article Type:Brief article
Geographic Code:4EUGE
Date:Nov 14, 2008
Words:281
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