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Retro Doll from Zizzle Makes Comeback at Toy Fair.

Affordable Price Point Will Be Easy on Budgets

Zizzle Toys:

WHAT: P.J. Sparkles doll returns to celebrate her 20th Birthday. This classic doll valued at over $300 million in the late 80s makes a comeback to fill a void in the girls' toy aisle.

P.J. Sparkles is a princess whose heart lights up with love. Simply press her heart; watch in amazement as her tiara, earrings, bracelet and heart light up! At bedtime, P.J. can be tucked into bed, as her party dress transforms into warm and cozy pajamas.

DATE: Sunday, February 15th

TIME: 4:00 - 5:00 pm

WHERE: Toys R Us - Times Square


P.J. Sparkles originally hit the toy aisle in 1989. Zizzle Toys is reintroducing this retro classic, which offers wholesome play value for girls ages 3+ with a touch of technology. Twenty years ago, P.J. retailed for $19.99. Today, P.J. will remain $19.99. Also a line of small Sparkle Friends and playsets will retail from $5.99 - $24.99.

VISUALS: Costumed character, girls in pajamas and the P.J. Sparkles doll line

WHO: Zizzle executives will be available for interviews to discuss the value of retro dolls, their play value and the affordable price points.


Zizzle Toys is an innovative marketing driven toy and entertainment company. Among Zizzle's offerings is PJ Sparkles the retro doll from the 80's that Zizzle purchased in 2007. Zizzle is developing a broad line of hand held electronics games featuring the licenses of Jenga, ESPN, Nickelodeon and HIT. Zizzle is creating a new line of licensed music toys featuring the innovative Guitar and Drum Blast. Zizzle produced the Oppenheim Platinum Award Winning Lucky the Incredible Wonder Pup and is releasing it's follow up later this year, R-Doggee. Zizzle is also manufacturing a unique line of licensed electronic music toys for Disney's most popular franchise, High School Musical. Over the last four years, Zizzle has successfully brought to market an arcade pinball machine for home use, numerous interactive animatronic plush characters, electronic music toys, educational learning aids, remote control cars and many other toys. To learn more about Zizzle log on to

CONTACT: Scott Goldberg - 847-347-3333
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Publication:Business Wire
Date:Feb 15, 2009
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