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Retro Doll Brand P.J. Sparkles is Back and Ready to Light Up the World with Love AgainO.

BANNOCKBURN, Ill. -- The year was 1989. Ronald Reagan handed over the presidency to George H.W. Bush. The TV show L.A. Law won an Emmy Award. The Los Angeles Lakers ruled the NBA as Champions. Madonna was topping the charts with hit songs "Like a Prayer" and "Express Yourself" and you were only "cool" if you were wearing a Jelly Bracelet on your wrist. That same year, the doll brand P.J. Sparkles was born in Twinkle Town where P.J. and her Sparkle Friends built life-long friendships and lit up the world with love!

Zizzle's P.J. Sparkles brings new innovation to the doll aisle this year with a touch of technology, and hours of entertainment and play as P.J. continues to light up girls' worlds with love! By simply pressing her heart, watch in amazement as her tiara, earrings, bracelet and heart light up! At bedtime, P.J. can also be tucked into bed, as her party dress transforms into warm and cozy pajamas!

"P.J. Sparkles is back and better than ever. The timing for P.J. Sparkles is just perfect," says Roger Shiffman, President and CEO of Zizzle toys. "Moms of today grew up playing with P.J. and have fond memories. They're now looking forward to sharing those fun experiences with their daughters and P.J. Sparkles."

Industry experts and analysts report that in tough times like these parents are drawn to "retro" brands and tried-and-true toys over the next techno-gadget. Back in the 80's, P.J. Sparkles sales reached over $300 million, and in 2008, the doll category reached over $2.7 billion in sales.

"We are seeing a big void in the girls' aisle," said industry analyst Gerrick Johnson of BMO Capital, "and that can be filled by exciting new lines and compelling new introductions from an old favorite like P.J. Sparkles."

Now, it is 20 years later, and the year for change! It's the year the Celtics finally won another NBA championship, the year boots with fur are all the rageOand P.J. Sparkles is back!

This spring, P.J. Sparkles is available at all major retailers featuring a large doll, an assortment of small dolls featuring four of P.J.'s friends and a variety of play sets ranging from $6.99- $24.99, all of which offer unique light up features. For more information, log on to


Zizzle Toys is an innovative marketing driven toy and entertainment company. Among Zizzle's offerings is P.J. Sparkles the retro doll from the 80's that Zizzle purchased in 2007. Zizzle is developing a broad line of hand held electronics games featuring the licenses of Jenga, ESPN, Nickelodeon and HIT. Zizzle is creating a new line of licensed music toys featuring the innovative Guitar and Drum Blast. Zizzle produced the Oppenheim Platinum Award Winning Lucky the Incredible Wonder Pup and is releasing it's follow up later this year, R-Doggee. Zizzle is also manufacturing a unique line of licensed electronic music toys for Disney's most popular franchise, High School Musical. Over the last four years, Zizzle has successfully brought to market an arcade pinball machine for home use, numerous interactive animatronic plush characters, electronic music toys, educational learning aids, remote control cars and many other toys. To learn more about Zizzle log on to
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Publication:Business Wire
Date:Feb 16, 2009
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