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Retailers set to cash in on rising gold demand.

Summary: The countdown has started for the region's most anticipated watch and jewellery fair -- the MidEast Watch and Jewellery Show, is all set to be held at Expo Centre Sharjah next week.

The countdown has started for the region's most anticipated watch and jewellery fair -- the MidEast Watch and Jewellery Show, is all set to be held at Expo Centre Sharjah next week.

The show, which is held under the patronage of His Highness Dr Shaikh Sultan bin Mohammed Al Qasimi, Member of Supreme Council and Ruler of Sharjah, is expected to attract more than 450 master jewellers.

For the first time in its 34 editions, the five-day show starting from March 26, is offering a lucky shopper the chance to win a Mercedes Benz through its grand raffle draw.

"The show has given away fabulous prizes to its shoppers during each of its edition, so much so that they have become a key component that attracts visitors in their thousands. However, this is for the first time that a premium Mercedes Benz car is to be presented to a lucky shopper as the grand prize," said Saif Mohammed Al Midfa, director-general, Expo Centre Sharjah.

For the first time, in association with the Thai Gem and Jewelry Traders Association (TGJTA), an entire hall will be dedicated to enchanting Thai jewellery. It will also feature a special Ploi Thai fashion show, where 10 show-stopping models from Thailand will present exquisite gems and jewellery creations from top Thai manufacturers.

The region's premier show comes at a time when the World Gold Council said the demand for gold reached an all-time high in value terms at $236.4 billion in 2012.

Global gold demand in fourth quarter of 2012 was 1,195.9 tonnes, up four per cent on the same quarter in 2011. In value terms, Q4 2012 was the highest fourth quarter total ever, worth a near-record $66.2 billion. The WGC also noted that seen in a longer term context, annual gold demand was 15 per cent higher than the average for the previous five years.

"Jewellery retailers aiming to carry on the sales momentum gained during the first two months of the New Year look at the MidEast Watch & Jewellery Show to drive their sales up. It is the sole platform in the region that guarantees them the best turnout of jewellery lovers as well as trade buyers," said Midfa.

A regular special feature at the show, the national pavilions this year will include Hong Kong -- China, India, Italy, Malaysia, Thailand and Singapore.

arif@khaleejtimes.com

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Publication:Khaleej Times (Dubai, United Arab Emirates)
Date:Mar 18, 2013
Words:442
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