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Responsibility for our actions.

THANK YOU FOR A WELL-WRITTEN, INFORMATIVE MAGAZINE that does not talk down to its audience. BLACK ENTERPRISE'S quality content marks it as a favorite publication of mine--and I'm not even black!

One reader's letter to the editor regarding the tequila ad in the May 2006 issue troubled me. She wrote, "Your advertising department needs to take a better look at the statistics concerning how fast food and alcohol affect the black community." The writer's underlying assumption is that members of the black community are more likely than non-blacks to be helpless victims of an onslaught of predatory fast food and alcohol advertisements, as if they lack the agency and ability to determine for themselves the course of their own lives and the products they decide to consume.

Is the writer's opinion reflective of the majority of black Americans? White Americans? Americans who vote? If so, what, exactly, would be the corrective course of action? To only allow advertising to reach those who have checked the "Yes, mommy, I'm a grown up" box on a federal form?

Anittah Patrick

Brooklyn, NY
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Title Annotation:Letters
Author:Patrick, Anittah
Publication:Black Enterprise
Article Type:Letter to the editor
Date:Nov 1, 2006
Previous Article:Best or worst?
Next Article:Benefiting sisterhood.

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