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Resources: paychecks, proselytizing and press clips.

* 1989 Software industry Salary Survey. The Software Publishers Association last year put together an industry-wide compensation survey that we said was "by far the most comprehensive and detailed" we'd ever seen for software companies. Now the SPA has reissued this survey with new data and several new job titles, primarily in external sales and telemarketing areas. The data on 33 jobs is broken out by company size and geographical region, with further analysis by compensation ranges for each title. if you hire anyone besides relatives and illegal aliens, the SPA survey is an essential investment.

1989 Software Industry Salary Survey, The Software Publishers Association, 1101 Conn. Ave. NW, Washington, D.C. 20036; 202/452-1600; $200-$400 (depending on me " rship status and survey participation).

* The Macintosh way, by Guy Kawasaki. As one of the chief ayatollahs of the Macintosh religious cult, Guy Kawasaki came to see the PC marketplace as an epic struggle between the forces of Good (Steve Jobs, Apple, and small Mac developers) and the Great Satan (DOS companies and insincere Mac converts, especially microsoft and Ashton-Tate). But in 1987 Kawasaki left Apple to run a software startup of his own, Acius Inc. The entrepreneurial insights he acquired in this new career--which range from how to give an effective demo to driving competitors crazy-are valuable and entertaining even to a Macintosh agnostic.

The Macintosh Way, by Guy Kawasaki; Scott, Foresman, Co.,, Glenview, Ill., $19.95.

* The Computer Library. In the past year, Ziff-Davis and Lotus have been quietly beefing up one of the most compelling CD-ROM products we've ever seen: a monthly disk that now contains the full text contents of 21 major computer magazines and ten newsletters (including Soft-letter), plus abstracts of more than 120 other computer, electronics, and business publications. Each disk covers the preceding 12 months of articles from each source (about 70,000 items), with Lotus's BlueFish retrieval software to provide easy access. The best part is the price: a mere $695/year buys an amazingly versatile tool for checking out competitors and customers, researching product references, and researching obscure scraps of information even clipping services miss.
COPYRIGHT 1989 Soft-letter
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1989, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Soft-Letter
Date:Jul 15, 1989
Words:353
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