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Reservation Center, Inc. and CCRA International, Inc. Announce New Ownership.

LOS ANGELES -- Reservation Center, Inc. and its wholly owned subsidiary, CCRA International, Inc. today announced that 100% of the company's stock was acquired by OurLink, LLC, a robust investment fund group that has been a participant in the recent development of the portal. Reservation Center, Inc. had been owned for the past 18 months by OneLink Corporation. OurLink, LLC and OneLink Corporation are unrelated groups and share no common ownership.

The purchase of Reservation Center, Inc. and CCRA International, Inc. was completed on November 20, 2006, marking a transition back to their status as an independently operated company. Reservation Center's 24/7 Call Center Services, CCRA International and booking portal will all continue operations from their Agoura Hills, California headquarters.

CCRA International invested resources during 2006 into the development of pioneering technology that aggregates multiple hotel distribution channels into a single online search, and enables agents to set their own commissions and get paid much faster. CCRA International's Hotel Program continues to set new standards enabling hotels to effectively reach travel agencies and their travelers' discretionary spend. CCRA International's hotel program has seen unprecedented growth in hotel participation and sales during 2006.

"CCRA International achieved its highest membership growth rate in 2006 extending our distribution network to 19,000 agencies in their more than 25,000 locations worldwide," said Dic Marxen, newly appointed President and CEO of Reservation Center, Inc. and CCRA International, Inc. "We are poised for growth, and our vision is to continue expanding our current portal technology to travel content suppliers and travel agent members worldwide."

"Over its past 30 years, Reservation Center has remained a leading provider of call center services to the travel agent community and cultivated innovation in the area of 24/7 call services," said Jim Day, Vice President of Operations for Reservation Center, Inc. "Following extensive technology upgrades, both Reservation Center and CCRA International are now well positioned for a promising future in our role as a leading travel support, marketing and distribution channel."

Reservation Center, Inc. is a privately held corporation with a history of providing travel industry services for more than 30 years. Reservation Center has offered its 24/7 call center services since 1974 and added hotel marketing services in 1993 under its CCRA brand. 24/7 Call Center Services provides 24-hour inbound call services to the travel agent community utilizing state-of-the-art call center capabilities for after-hours staff support. 24/7 Call Center Services enables its travel agency clients to outsource their after-hours and overflow calls.

CCRA International, Inc. is a wholly owned subsidiary of Reservation Center, Inc., CCRA International is a travel industry marketing and distribution channel, matching travel content suppliers with travel agents and travel agency groups for over 13 years. CCRA International is partnered with over 13,000 worldwide hotel chains, independent hotels and affiliate services to package preferred rate plans for corporate and leisure travel. Through contractual relationships with such travel consortia as, ASTA, Cruise Shoppes, IT Group, NACTA, OSSN and WESTA, as well as with independent agencies, CCRA International reaches over 19,000 travel agencies operating in over 25,000 agency locations. These agencies historically book over 30 million room nights annually using the GDS and the portal. is a first of its kind, web-based hotel booking portal available to travel agents for booking GDS, prepaid, Internet and CCRA preferred hotel rates for corporate and leisure clients. With an inventory of more than 70,000 hotel properties worldwide, is a premier booking portal for travel agents.

OurLink, LLC is an independent group of investors located in Fort Worth, Texas.
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Publication:Business Wire
Date:Dec 1, 2006
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