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Browse Brand image topic

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1-20 out of 20 article(s)
Title Author Type Date Words
When independents favor far extension: Self-construal, brand extension, and brand concept consistency. Cai, Yuanyuan; Mo, Tingting Report Jan 1, 2019 5529
Britain's most pothole-plagued roads revealed as councils heave with complaints; Shocking survey across country comes after study found our roads are worse than in Chile, Oman and Peru, with one expert branding it a 'national disgrace'. Jun 23, 2018 771
Provision Of Brand Barometer Study. Report Sep 5, 2017 162
WCRC unveils fourth annual report of 'Most Promising Brands 2017' in Bangkok. Sep 4, 2017 491
Effect of integration of green constructs and traditional constructs of brand on green purchase intention of customers. Esmaeili, Ahmad; Sepahvand, Akbar; Rostamzadeh, Reza; Joksiene, Izolda; Antucheviciene, Jurgita Report Jul 1, 2017 10182
The Impact of Country of Brand Image on Symbolic Value of Luxury Brands. Qiu, Qi; Wang, Yonggui; Richard, James; Wang, Xiaoyan Report Jan 1, 2017 13472
Study confirms TV ad awareness eroded by 2nd screen use. Aug 5, 2014 483
The relationship between corporate social responsibility and brand image--a review. Singh, Karpal Singh Dara; Islam, Aminul; Ariffin, Ku Halim Ku Report Jun 20, 2014 3848
The relationship between banks brand and customer preferences in banking industry. Mustafa, Wan Mashumi Bin Wan; Parman, Nurul Akmar Binti Report Jun 20, 2014 5842
Building brand resonance in a competitive environment: a conceptual model. Latif, Wasib B.; Islam, Aminul; Noor, Idris Md Report Jun 20, 2014 5196
How brand image, country of origin, and self-congruity influence internet users' purchase intention. Yu, Chih-Ching; Lin, Pei-Jou; Chen, Chun-Shuo Report May 1, 2013 5042
Apple only brand more valuable than Olympics: Study. Jul 25, 2012 318
Possible causes inhibiting the purchase of Chinese grocery own brands: a preliminary study. Song, Wei Report Apr 1, 2012 7938
Consumers from emerging markets: perceptions and attitudes toward global sporting brands. Kim, Chiyoung; Heere, Bob Report Mar 1, 2012 9850
Brands and consumer behavior. Chen, Chih-Chung; Chen, Ping-Kuo; Huang, Chiung-En Report Feb 1, 2012 3706
The effects of advertising on mutual fund flows: results from a new database. Aydogdu, Murat; Wellman, Jay W. Report Sep 22, 2011 14975
The antecedents of online brand trust: Malaysian evidence/Pasitikejimo internetines prekes zenklu praeitis: Malaizijos pavyzdys. Alam, Syed Shah; Yasin, Norjaya Mohd. Report Jun 1, 2010 7501
The branding potential of Bucharest. Strategy and success factors. Popescu, Ruxandra Irina Report Nov 1, 2009 5217
The effects of homosexual imagery in advertisements on brand perception and purchase intention. Hooten, Mary Ann; Noeva, Krishna; Hammonds, Frank Report Oct 1, 2009 2885
Brandworkz research shows top brands fail to protect themselves online. Brief Article Oct 20, 2004 201

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