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1-26 out of 26 article(s)
Title Author Type Date Words
More than seniors, young ones fear death-study. Oct 14, 2019 717
Expert to novice: clinicians learning new roles as clinical nurse educators. Cangelosi, Pamela R.; Crocker, Susan; Sorrell, Jeanne M. Nov 1, 2009 3624
Marketeers miss target when it comes to selling to the over-50s, study finds. Jul 6, 2009 442
Global Shopper Study Says 30% Choose a Brand In the Store. Sep 30, 2008 312
Pioneer Research selects agency. Mar 1, 2006 108
Post-adoption attitudes to advertising on the internet. Rodgers, Shelly; Chen, Qimei Sep 1, 2002 6956
Is Research Ever a Bad Idea? KARRH, JIM Brief Article Nov 5, 2001 695
S.D. 'Union-Tribune':. Davis, Joel Brief Article Jul 16, 2001 183
Research on Global Credential Requested by Council Under Way to Assess Interest Among Professionals and Students, Demand in Marketplace. Brief Article Feb 1, 2001 448
Are So-called Successful Advertising Campaigns Really Successful? [1]. BRITT, STEUART HENDERSON Statistical Data Included Nov 1, 2000 4285
Children and Attitude toward the Brand: A New Measurement Scale. PECHEUX, CLAUDE; DERBAIX, CHRISTIAN Jul 1, 1999 5536
Factors Affecting In-market Recall of Food Product Advertising. EWING, MICHAEL; NAPOLI, JULIE; PLESSIS, ERIK DU Jul 1, 1999 6739
The Use of Rhetorical Devices in Advertising. TOM, GAIL; EVES, ANMARIE Brief Article Jul 1, 1999 1979
Integrated marketing communications in U.S. advertising agencies: an exploratory study. Schultz, Don E.; Kitchen, Philip J. Sep 1, 1997 6014
Advertiser perceptions of fair compensation, confidentiality, and rapport. LaBahn, Douglas W. Mar 1, 1996 5101
Ad executives grade new grads: the final exam that counts. Scott, Judith D.; Frontczak, Nancy T. Mar 1, 1996 4539
A message for Mr. Moms. Farrell, Brenda Sep 1, 1995 600
The games copywriters play: conflict, quasi-control, a new proposal. Kover, Arthur K.; Goldberg, Stephen M. Jul 1, 1995 7007
A longitudinal analysis of the ad agency-client relationship: predictors of an agency switch. Henke, Lucy L. Mar 1, 1995 3227
Talking in organizations: managing identity and impressions in an advertising agency. Alvesson, Mats Sep 22, 1994 12010
Can declining brands recover? Trones says yes. Sep 5, 1994 237
Increasing the odds for marketplace success - advertising development at FCB/LKP. Budner, David M. May 1, 1994 2695
When copy complexity can help ad readership. Chamblee, Robert; Gilmore, Robert; Thomas, Gloria; Soldow, Gary May 1, 1993 3725
TV stations' use of barter to finance programs and advertisements. Kassaye, W. Wossen; Vaccaro, Joseph P. May 1, 1993 5074
Factors influencing recall of outdoor advertising. Donthu, Naveen; Cherian, Joseph; Bhargava, Mukesh May 1, 1993 4406
Point of view: blurred boundaries - where does editorial end and advertising begin? Sandler, Dennis M.; Secunda, Eugene May 1, 1993 3928

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