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1-29 out of 29 article(s)
Title Author Type Date Words
GOING NATIVE: CAN CONSUMERS RECOGNIZE NATIVE ADVERTISING? DOES IT MATTER? Hyman, David A.; Franklyn, David; Yee, Calla; Rahmati, Mohammad Jan 1, 2017 12452
To click or not to click? Investigating antecedents of advertisement clicking on Facebook. Kim, Yoojung; Kang, Mihyun; Choi, Sejung Marina; Sung, Yongjun Report May 1, 2016 4021
Consumer sensitivity analysis in mobile commerce advertising. Martin-Consuegra, David; Gomez, Mar; Molina, Arturo Report Jul 1, 2015 5888
Study confirms TV ad awareness eroded by 2nd screen use. Aug 5, 2014 483
Children's views and practices regarding online advertising: an interview study with Swedish nine-year-olds. Martinez, Carolina; Jarlbro, Gunilla; Sandberg, Helena Report Dec 1, 2013 7269
A research agenda for online political advertising: surveying campaign practices, 2000-2012. Barnard, Lisa; Kreiss, Daniel Report Sep 1, 2013 9358
Measuring the effectiveness of advertisements sent via mobile phone: implications of the appeal, endorser, and involvement model and purchasing behavior. Yeh, Jin-Tsann; Lin, Chyong-Ling Report Mar 1, 2010 2569
Advertising health status in male sex workers' online ads. Phua, Voon Chin; Ciambrone, Desiree; Vazquez, Obed Report Sep 22, 2009 3052
Internet and magazine advertising: integrated partnerships or not? Kanso, Ali M.; Nelson, Richard Alan Dec 1, 2004 6181
Decay effects in online advertising: quantifying the impact of time since last exposure on branding effectiveness. Havlena, William J.; Graham, Jeffrey Dec 1, 2004 3031
The relationship between interactive functions and website ranking. Tse, Alan C.B.; Chan, Chi-Fai Dec 1, 2004 3489
The impact of content and design elements on banner advertising click-through rates. Lohtia, Ritu; Donthu, Naveen; Hershberger, Edmund K. Dec 1, 2003 4756
Of surfing, searching, and newshounds: A typology of internet users' online sessions. (Observations). Sheehan, Kim Bartel Sep 1, 2002 6166
Post-adoption attitudes to advertising on the internet. Rodgers, Shelly; Chen, Qimei Sep 1, 2002 6956
Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes. (Advertising Attitudes). Brackett, Lana K.; Carr, Benjamin N. Jr. Statistical Data Included Sep 1, 2001 5150
Editorial: A Wake-up Call Recepeated. Kover, Arthur J. Brief Article Jul 1, 2001 440
Banner Advertisements through a New Lens. DAHLEN, MICAEL Jul 1, 2001 4946
Different Forced-Exposure Levels to Banner Advertisements. Cho, Chang-Hoan; Lee, Jung-Gyo; Tharp, Marye Jul 1, 2001 7241
The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web. GALLAGHER, KATHERINE; FOSTER, K. DALE; PARSONS, JEFREY Jul 1, 2001 7427
Editorial. Brief Article Mar 22, 2001 539
ONLINE ADVERTISING AUDITS. Coakley, Debbie Brief Article Oct 1, 2000 957
Editorial: How Much Is an Exposure? Brief Article May 1, 2000 280
Using reach/frequency for Web media planning. Leckenby, John D.; Hong, Jongpil Jan 1, 1998 7875
Internet ad buys - what reach and frequency do they deliver? Wood, Leslie Jan 1, 1998 3119
Retailing and the Internet: a perspective on the top 100 US retailers. Morganosky, Michelle A. Aug 1, 1997 2011
Internet marketing: evidence of a viable medium. Elfrink, John; Bachmann, Duane; Robideaux, Doug Jun 1, 1997 1275
Advertising: brand communications styles in established media and the Internet. Philport, Joseph C.; Arbittier, Jerry Mar 1, 1997 3655

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