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Research touts cereal's benefits.

BATTLE CREEK, Mich.--Ongoing research by Kellogg Co. has reinforced the value of cereal in providing a healthy start to the day.

"There are a number of reasons why cereal has been a part of consumers' breakfasts for more than a century," says Christine Lowry, vice president of global nutrition marketing at Kellogg. "We rely heavily on this growing body of research to shape our own direction and make it clear that cereal is an ideal break-fast choice."

Some of the research highlights, published in the 2012 edition of "Cereal: The Complete Story," include the fact that children who regularly eat cereal tend to have lower body mass indexes than those who skip breakfast In addition, cereal is a facilitator to milk consumption for young children. and cereal with milk is a leading source of 10 nutrients.

Other benefits include the fact that cereal can be a valuable source of fiber, while cereal also has lower levels of sodium per serving than many other breakfast foods. Only 10% of Americans consume the recommended daily amount of fiber in their diets.

The company points out, however, that food items billed as "whole grain" are not necessarily good sources of fiber, and urges consumers to read nutritional guidelines on labels.

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Title Annotation:SUPPLY SIDE
Date:Sep 3, 2012
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