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Research and Markets: What Consumers Want: Checking Accounts in the USA 2011.

DUBLIN -- Research and Markets ( has announced the addition of the "What Consumers Want: Checking Accounts in the USA 2011" report to their offering.

This slide deck focuses on the important questions concerning consumers' behavior regarding checking accounts. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from a checking account in their country of interest.

Features and benefits:

* Build a customer-centric strategy by learning what consumers want and need from a checking account.

* Identify new opportunities in the checking account market through a better understanding of what consumers demand from this product.

* Gain a deeper insight into the checking account market through country-level data across income and age groups.


* Top 10 financial services providers by checking account market share.

* Channel analysis including channel of opening and channel usage by activity.

* Essential product and provider features.

Your key questions answered:

* What features do consumers demand from a checking account and a checking account provider?

* What channels do consumers use for their regular banking activities?

* How likely are consumers to switch checking account provider in the next six months?

* What channels do consumers use for researching and purchasing checking accounts?

* Why do consumers decide not to have a checking account?

Some Key Topics Covered:

* The What Consumers Want series

* Summary of analysis

* Product holding

* Research sources

* Competitive environment

* Likelihood to switch

* Channel choice

* Drivers of product choice

* Drivers of provider choice

* Barriers to adoption

To view the reports full table of contents and for more information, please visit

Source: Datamonitor
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Publication:Business Wire
Date:Aug 16, 2011
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