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Research and Markets: The Telco Product Portfolio Beyond 2010.

DUBLIN, Ireland, May 11 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/reports/c17250 ) has announced the addition of The Telco Product Portfolio beyond 2010 to their offering.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )

There is a consensus among fixed operators that convergence of voice and data networks must be more than an exercise in cutting costs. Convergence will require telcos to broaden their focus from the sale of transmission-based services to the sale of devices, applications and content as alternative players position themselves to capture substantial end-user spend by offering a range of applications and retail channels to the customer.

This report takes a long-term strategic view of how the telco product portfolio will evolve, and analyses the role that the sale of devices and applications will play in driving revenue growth.

The Telco Product Portfolio beyond 2010 answers your key questions:

- How will the telco product portfolio (services, devices, application) evolve?

- What will be the form of those products and services for corporate and retail consumers?

- Which business models will succeed?

- What role will non-telco players (software vendors, retail channels) play?
 - What are the potential barriers to the expected evolution paths?

 Who should read this report?




- Incumbent operators: understand scenarios for the evolution of product portfolios; understand other incumbent retail strategies; stimulate debate on the long-term trends in retail telecoms and on the direction of strategy of retail divisions

- Fixed altnets, mobile operators, cablecos, broadcasters: help develop a long-term view of the shifting boundaries of the technology-defined sectors of the communications industry

- Retail channel: find out about the increasing role for high-street and Internet retail channels and channel partnership in telecoms

- Consumer equipment vendors: understand the growing importance of devices in the broadband operator business model
 Topics covered in the report include:

 - Telco strategy needs now to shift from the reactive to the proactive



- Network-centric investment for VoIP implies an essentially conservative approach to service evolution

- The broadband approach takes a more radical view of fixed portfolio evolution

- The nature of the contract with the customer will fundamentally change

- A long-sighted broadband service approach requires accommodation rather than competition with mobile

- Telcos must be realistic about what their networks are good for and how far their brand can credibly stretch

For more information visit http://www.researchandmarkets.com/reports/c17250
 Laura Wood
 Senior Manager
 Research and Markets
 press@researchandmarkets.com
 Fax: +353 1 4100 980



CONTACT: Laura Wood, Senior Manager of Research and Markets, press@researchandmarkets.com , or fax, +353-1-4100-980

Web site: http://www.researchandmarkets.com/reports/c17250
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Publication:PR Newswire
Date:May 11, 2005
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