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Research and Markets: Market Opportunities and Business Strategies in Private Label Branding in India.

DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/76ec3cfb/market_opportuniti) has announced the addition of the "Market Opportunities and Business Strategies in Private Label Branding in India" report to their offering.

The report provides top-level market analysis, information and insights into the Indian private label products market, including:

- Current, historic and forecast values for the Indian private label market

- Comprehensive, country-specific analysis of market attractiveness covering key macroeconomic trends plus benchmarking with other key global and Asian private label markets

- Detailed analysis of the key drivers for private label in India

- Detailed analysis of the challenges affecting the private label market in India

- Detailed analysis of retailer strategies by product categories and by retail format

- Case studies of the top private label retailers in India

Summary

The market for private label products in India is still in its nascent stages. The Indian retail market is highly fragmented and primarily consists of unorganized outlets such as kirana' stores. It is expected that organized retail is going to undergo a period of growth over the forecast period. Retailers entered the Indian private labels market by providing staples such as food and beverage products. The positive growth potential of these categories convinced many retailers to enter the personal care market in 2009. The main growth strategy of Indian retailers is to provide consumers with national brands as a trust exercise; as such brands provide a level of quality and assurance to consumers, who are then offered private labels as a discounted alternative. The Future Group recruited national sports icon, Sachin Tendulkar, to create a sub-brand named Sach'. In this way, the Group expects to attain national recognition with some consumers and an emotional connection with others. This is the first instance of private label product endorsement in the Indian market. Growth in private labels has resulted in several conflicts between retailers and national brands, owing to issues such as margins, displays and shelf space. Retailers are more inclined to push the sales of private label products as they offer greater profit margins.

Reasons To Buy

- Make strategic business decisions using top-level historic and forecast market data related to the Indian private label market

- Understand the key consumer, business and economic trends within the Indian private label market

- Gain insights into the strategies adopted by retailers in different product categories and also across different retail formats

- Gain insights into the challenges facing the Indian private label market

- Gain insights into the upcoming trends in the Indian private label market

For more information visit http://www.researchandmarkets.com/research/76ec3cfb/market_opportuniti
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Comment:Research and Markets: Market Opportunities and Business Strategies in Private Label Branding in India.
Publication:Business Wire
Geographic Code:9INDI
Date:Apr 5, 2012
Words:491
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