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Research and Markets: Introducing the 2011 Directory of Major Mailers - According to a Recent Report from the Winterbury Group, Direct Mail is Expected to Increase 5.8% in 2011.

DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/cf8fed/2011_directory_of) has announced the addition of the "2011 Directory of Major Mailers" subscription to their offering.

2011 Edition of Major Mailers is your insider's guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success.

Claim your share today! Key information includes:

* More than 4,000 profiles of direct marketing companies that use direct mail and email

* Full contact information including address, phone, fax, website, email address, etc.

* Thousands of key contacts - your qualified leads!

* 29,000+ mailings described by category, format, marketing technique

* 200+ categories of mail, including financial services, insurance, publishing, fund raising, travel, telecommunications and more!

* Scanned images of direct mail packages (online only)

* Mailers who use 4-color printing or variable data printing (VDP)

* Special Section: Geographical Index

* Special Section: Format Index

* Special Section: Alphabetical Executive Contact Index

The Directory of Major Mailers

Information that Guarantees Success!

Now in its 24th year, the Directory of Major Mailers & What They Mail takes you into the epicenter of direct marketing - proprietary information not available from any other source at any price.

Whether you're a supplier of direct mail services looking for clients, a direct mail marketer looking for new ideas or a direct marketer seeking a new position, the Directory of Major Mailers and What They Mail can provide you with the information you need to succeed!

Who Will Find Major Mailers Information Key to Finding New Business:

* Printers

* Envelope and Packaging Manufacturers

* List Managers and Brokers

* Promotional Products Distributors

* Lettershops/Fulfillment Services

* Database Services Providers

* Ad Agencies/Copywriters and Designers/Media Services

* Email Service Providers

* Software Providers

* Telemarketers

* Website Service Providers

* Postal/Delivery & International Services

* Marketing Service Providers

* Research Services

* Marketers who want to stay on top of their market niche and tap into new ideas

* Direct marketers looking for a new job

The Online Edition Offers Powerful Options

The Directory of Major Mailers is also available in a fully searchable, easy-to-use and time-saving online 24/7version. Now you can find leads instantly!

In seconds you can search on the many fields in this extraordinary database and download the information into your own contact management software!

The Online Edition is continuously updated ALL YEAR LONG. What's more, with the Online Edition of Major Mailers you can:

* Search mailers by State or ZIP code

* Search key contacts by title

* Search by any (or all) of the 200+ categories of mail, such as insurance or fund raising

* Search by date range

* Search by mailing type: billboard, envelope, double postcard, etc.

* Search for only new mailers recently added to the database

* See an actual thumbnail of the direct mail package!

And remember, you can add your own notes download the information into your own contact management software!

The Major Mailers Online Access is a 24/7 easy-to-use online version of the most powerful database on direct mail - and email - ever created!

Updated all year long, this online source of comprehensive information of top direct mail and email users in the U.S. is available at your fingertips:

* Profiles on thousands of companies using direct mail and email marketing

* Key personnel contacts

* Direct mail offer details

* Scanned images of direct mail packages

* And much more!

Search on the many fields in the database and download your Hottest leads into your own contact management system!

* Ask for a list of mailers by state

* Mailers who do extensive Variable Data Printing

* Companies who are marketing via email

* Mailers who use double postcards

The possibilities are endless! You can even specify a category of mail, such as insurance or financial services. The program will search through thousands of records to find exactly the companies you need...for your sales reps...for your customer service department...your marketing team...even your agency.

The combinations of search - and the possibilities to grow your revenue - are endless!

How You Can Use Major Mailer Information to Grow Your Business: Do you want to know what mailers are using VDP or 4-color? Would it help you to know if they mail in an envelope or a self-mailer? How about seeing their mailing history in a glance? You'll work smarter, faster and close more sales when you turn to the 2011 Directory of Major Mailers & What They Mail - the only direct mail reference of its kind.

Put the 2011 Edition of Directory of Major Mailers to work for you!

* You will know whom to speak with when you call a new prospect, so you don't waste a precious moment of your selling time.

* You will know if they already use the services or products you sell, before you pick up the phone.

* You will know the activity of their mailing and marketing efforts and determine whether this mailer is right for your services.

* With the Major Mailers Online edition, you will be able to export the best prospects and add them into your contact management system.

* For unparalleled marketing intelligence, you will know what mailing packages have been used as "controls" by the top mailers in the country.

* You will know what offers do best, not just in general, but for your particular industry.

* You will know what your competitors are mailing.

* You will know what direct marketing companies are in your area if you're job hunting!

Executive Summary:

NEWS ALERT! According to a recent report from the Winterbury Group, direct mail is expected to increase 5.8% in 2011.

2011 Edition of Major Mailers is your insiders guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success. Claim your share today!

Whether you choose the print edition or powerful online version, you'll find comprehensive information on more than 4,000 major mailers including company names, addresses, phone numbers, websites, email addresses and thousands of key contacts. What's more, you'll see specifics of their direct mail efforts including offer descriptions, formats used, as well as whether they use variable data printing, 4-color, self-mailers, and more. In addition, we also note if the mailer is also marketing though email.

Now in its 24th year, the Directory of Major Mailers takes you to the epicenter of direct marketing proprietary information

Methodology:

How This Exclusive Information Was Gathered:

It all starts with the mail. For more than 25 years, the Who's Mailing What! Archive has been the leader in direct mail intelligence. Millions of direct mail pieces pass through the postal system every day. Yet the only record of this activity is the database maintained by our Archive staff. Our archivists sort through the thousands of direct mail packages each month and catalog and code them. This information is available in our Who's Mailing What! Archive, including full-size digital images. We also have the email Campaign Archive - another service that tracks email campaigns.

The next step is to add the mailer information. The research team, using proprietary research, as well as third-party providers, adds contact information to the mailing data.

For the print edition, the information is presented in a variety of ways to be most helpful. First the mailers are organized alphabetically. Next is our newest addition: an alphabetical index of executive contacts. Then the mailers are grouped by category - so, for example, all auto insurance mailers are listed together. All magazines publishers are listed together, and so on. Following that index is another index by format. Who is using variable data printing? Who is buying #10 envelopes? And, of course, the online version is completely searchable on multiple fields.

For more information visit http://www.researchandmarkets.com/research/cf8fed/2011_directory_of
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Publication:Business Wire
Date:Mar 2, 2011
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