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Research and Markets: Dalkia UK Performance Partnership Initiative - A Valuable Means of Targeting a Niche Segment?

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c12587) has announced the addition of Case Profile 1: Performance Partnerships in the Industrial & Commercial Energy Sector: Analysing the new joint initiative from Dalkia UK and London Energy to their offering

The report is a case study of Dalkia UK, one of the countrys leading providers of demand management and utility outsourcing solutions. Energy services are an attractive growth market, although for various reasons they represent a difficult sell.

In February of 2004, the company launched a new marketing initiative - an integrated power supply and demand management package offered jointly with London Energy. This report analyses this innovative offering and assess its long-term business potential.

Performance Partnerships are Dalkia UKs attempt to overcome some of the barriers. At this early stage, implementation of the new initiative is on track, and it seems will be a valuable means of targeting a niche segment.

Although the target metrics for the pilot project are likely to be met, We believe that the long-term business potential of the Performance Partnerships model is more limited. At the same time, there may be significant opportunities for replicating this formula in Continental European markets.

Several companies might be interested in replicating the Performance Partnerships concept. However, in order to In order to do so successfully , both potential partners should have the capability and high brand recognition in both areas. The obvious example is Elyo in partnership with Electrabel and, possibly, Gasunie.

This report provides:

Analysis of the new product offering, Performance Partnerships. Its structure, implementation, strategic objectives and quantitative targets.

Assessment of the pilot stage of the new product offering, its medium-term prospects and long-term potential.

Recommendations for the partners, Dalkia UK and London Energy (and ultimately its owner EDF) on how best to take forward their initiative.

Recommendations for other utility suppliers and energy services providers who might be interested in rolling out a similar offering.

This will enable readers:

Gain insight from an innovative new offering from two of the utility and energy services markets principal players - EDF and Dalkia.

Assess the medium- to long-term potential of targeting large commercial customers with integrated commodity-service offerings.

Refine product development, sales and marketing strategies in order to gain advantage in this highly competitive marketplace.

For more information visit http://www.researchandmarkets.com/reports/c12587
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Publication:Business Wire
Date:Feb 9, 2005
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