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Research and Markets: Bharti Televentures, BSNL And Hutch Are Some Of The Mobile Service Providers That Accommodate India's Expanding Mobile Services Market Where October 2005 Saw 2.9 Million New Mobile Phone Subscribers.

DUBLIN, Ireland -- Research and Markets ( has announced the addition of India's Mobile Services Market - Outlook and Opportunities with an Assessment of the Mobile VAS Data and Content Market to their offering

New market research about the India mobile market - Cellular Subscribers Wireless Data Opportunities Mobile Services Content providers.

Our latest market research examines how service providers, network operators, application and content providers are positioning themselves to compete in India's mobile data market. This report reviews opportunities, strengths, weaknesses and the risks of this emerging wireless market of over 1 billion people.

In October 2005, the author saw 2.9 million new Indian mobile phone subscribers added: the GSM subscriber base grew by 2.11 million users (for a total of 53 million) and the CDMA platform added 0.8 million in October (for a total 14.4 million).

Over 68 million people in India now own mobile phones, and significant opportunities for content providers are available in this nascent market. In India, wireless operators, music and film companies, cartoon artists, game makers and musicians are all aggressively entering the mobile content market for ring tones, gaming, mobile imagery and streaming audio and video.

This report, updated quarterly, contains the following topics of the mobile communications market in India:

- Consumer surveys on the usage of mobile data services. What are the key applications subscribers are willing to pay for and typically use?

- Discussion on the leading mobile data content providers in India

- Growth of mobile services subscribers and average ARPUs in India

- Risks and Weaknesses of the India market

- 3G Market Outlook

Key Questions Answered:

This research addresses the following issues:

- How big is the market for mobile data services in India?

- What opportunities are there in the mobile content market?

- What are the key mobile applications being adopted in India?

- How do consumers learn of new mobile data services and applications?

Content Outline:

1. Introduction

Report Objectives


2. Executive Summary and Market Forecast

Current Situation

Market Share of Mobile Operators

Market Forecast

Mobile Penetration

Mobile Subscriber Growth Forecast

Prepaid Usage

Average ARPU Achievements and Outlook

Wireless Content Forecast

3. Demographics and Economic Outlook

What's so special about India?

Consumer Consumption

Foreign Direct Investment in Telecoms Sector

4. Regulatory and Pricing

Mobile Tariffs

Handset Pricing

5. Mobile Service Providers


- Network

- Growth Strategy


- Network

- Growth Strategy

Bharti Televentures

- Network

- Growth Strategy


- Network

- Growth Strategy

Idea Cellular

- Network

- Growth Strategy

6. India's Mobile Data Market

The Internet Environment

Key Internet Service Providers

The Internet's Impact on Mobile VAS Portals

Mobile Data Revenue Growth

Mobile Data Revenue Percentage

Mobile Content Portals in India

VAS Content Costs

Mobile VAS Content - Desires and Frequency of Use

Importance of Viral Marketing for New Mobile Content

Ringtone Market

Wallpaper Market

3G Outlook

7. Final Notes



Companies Mentioned:

- Bharti Televentures


- Hutch

- Idea Cellular

- Reliance

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Publication:Business Wire
Date:Feb 20, 2007
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