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Research and Markets: As Worldwide Households Using HDTV Hits 36 Million and Growing, There's Still a Significant Gap Between HDTV Ownership and HD Programming Usage Among US Households.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/226f6c/worldwide_hdtv_hou) has announced the addition of the "Worldwide HDTV Households: 36 Million and Growing" report to their offering.

The number of worldwide high-definition television households continues to increase. The worldwide total of HDTV households, which are defined as households with an installed HD-capable TV set that also receive and watch HD programming, are on track to increase by 25% in 2008. In 2009, the total is projected to increase by another 30%.

This report examines the worldwide availability of HDTV services and discusses the market and technology challenges facing today's high-definition service deployments. It briefly examines different HD business models, provides an in-depth discussion of the different distribution platforms for HDTV services, and reports the results of a recent US consumer survey about HDTV services.

In addition, it identifies leading cable, satellite, and terrestrial service providers. The report also looks back at historical HDTV household growth and forecasts worldwide HDTV households through the year 2012.

The number of households with an installed high-definition television (HDTV) continues to grow worldwide. However, this installed base of households is decidedly biased to two countries: the US and Japan. Further, within the US market, there is a significant gap between HDTV ownership and households utilizing HD programming.

The number of US HDTV households, defined as households having both an installed HD-capable TV set and also receiving and watching HD programming, increased by almost 40% in 2008. However, the growth rate could well have been much larger. "In the US, there are more than 39 million households with an installed HDTV set," according to our analyst. "However, only 22 million of those are HDTV households, meaning that 17 million US households with an installed HDTV set are not watching HD programming."

Recent research also found the following:

On a global basis, HDTV service remains limited to a relatively small number of countries, primarily the US and Japan.

At year-end 2008, there were over 36 million HDTV households worldwide, up from 29 million at year-end 2007.

Even though the number of European HDTV households is rising, it will be 2011 before the number of HDTV households in that region reaches the 10 million mark.

Cable and satellite TV service providers provide HD programming to almost 80% of all HDTV households. Telco TV service providers and terrestrial broadcast TV service providers provide service to the remaining HDTV households.

Recent research, Worldwide HDTV Households: 36 Million and Growing covers the worldwide market for high definition television services.

It provides an analysis of:

The availability of HDTV services around the world

Market and industry drivers for HDTV services

How the development of different HD business models is impacting the market for HDTV services

Results of a 2008 US consumer survey about HDTV ownership and services

A look back at the historical growth of HDTV services

A breakdown of HDTV households by geographic region and by transmission platform (cable, satellite, terrestrial, telco/IPTV)

The research also contains a forecast for worldwide HDTV households through 2012.

Key Topics Covered:

Executive Summary

Worldwide HDTV Households: Solid Growth Continues

TV Basics: Analog TV to HDTV

HDTV Service: Business Models

HDTV Service: Market Drivers and Market Challenges

HDTV Services: US Consumer Survey

High-Definition TV Service Providers

Cable TV Operators

DTH Service Providers

Worldwide HDTV Households: Historical Growth

Forecasts: Worldwide HDTV Households

Other Forecast Notes

For more information visit http://www.researchandmarkets.com/research/226f6c/worldwide_hdtv_hou
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Publication:Business Wire
Date:Feb 3, 2009
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