Printer Friendly

Report from the sticks.

Report From The Sticks

Maybe the Gazette should stop advertising itself as having "Arkansas's Largest Local News Section."

The ads should be changed to say "Central Arkansas's Largest Local News Section."

One of our whisper sources was out of town for the Fourth and sent us two examples.

On Friday, July 5, the Gazette as usual proclaimed across the front page of its city edition that it has the largest local news section.

But the front page of its state edition proclaimed something else entirely. That's because the newspaper's second section, known in the hinterlands as "Arkansas News" rather than "Metro/State," consisted of only six pages -- the front page, the back page, the obit page, the "Arkansas Journal" page, the editorial page and the "Forum" page.

The "Metro/State" section central Arkansas subscribers received that same day had 12 pages.

The next day, those poor folks out in places such as Hope and Harrison were treated to an eight-page "Arkansas News" section.

The people in central Arkansas had 14 pages in "Metro/State."

So much for being a statewide newspaper.
COPYRIGHT 1991 Journal Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Gazette's marketing tactics
Publication:Arkansas Business
Date:Jul 22, 1991
Previous Article:Au contraire, mon frere.
Next Article:Who is Moe Hickey?

Related Articles
After the smoke clears.
War costs more than $100 million.
The 12-year war.
The Little Rock newspaper war: a status report from those who follow it.
The death of a lady.
The essence of the Arkansas Gazette: former staffers continue to mourn her passing.
An epitaph for the Old Lady: a Pulitzer Prize winner remembers the newspaper he loved.
Trying times: readers, advertisers have varied opinions following six issues of the weekly Arkansas Times.
News from the Northwest.
Democrat-Gazette looks at northwest Arkansas.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters