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Repeat of Women's Financial Health Week set for January 2003.

Building on a successful debut early this year, the AICPA will launch on Jan. 13, 2003, the second annual "Women's Financial Health Week" public education campaign in support of the Personal Financial Specialist credential. Once again, Money magazine, the country's leading personal-finance magazine, will co-sponsor the campaign.

Women's Financial Health Week is designed to arm women with enough information to make educated decisions about savings, retirement plans, IRAs and more. The CPA planner is positioned as the ideal adviser to help them achieve their financial goals.

Women's Financial Health Week 2002 reached nearly 18 million women through print and broadcast media. A custom Web site, www.womensfinancialhealthweek.com, garnered almost 10,000 hits. Key components of the Web site, all of which will be offered again this year, included live chats with CPA/PFS professionals, a personal finance makeover contest to win a free session with a CPA/PFS, and a CPA/PFS referral database and demographic log-in section.

In the spring, the AICPA received a Big Apple Award for Women's Financial Health Week in the category of Marketing Communications: Professional Services. The Big Apple Awards, presented by the Public Relations Society of America, recognize communication professionals and public relations programs that achieve standards of excellence, solve problems, change opinions and create opportunities.

For more information about the CPA/PFS credential:

* pfs.aicpa.org

** pfs@aicpa.org
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Publication:CPA Letter
Date:Oct 1, 2002
Words:227
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