Repeat of Women's Financial Health Week set for January 2003.
Women's Financial Health Week is designed to arm women with enough information to make educated decisions about savings, retirement plans, IRAs and more. The CPA planner is positioned as the ideal adviser to help them achieve their financial goals.
Women's Financial Health Week 2002 reached nearly 18 million women through print and broadcast media. A custom Web site, www.womensfinancialhealthweek.com, garnered almost 10,000 hits. Key components of the Web site, all of which will be offered again this year, included live chats with CPA/PFS professionals, a personal finance makeover contest to win a free session with a CPA/PFS, and a CPA/PFS referral database and demographic log-in section.
In the spring, the AICPA received a Big Apple Award for Women's Financial Health Week in the category of Marketing Communications: Professional Services. The Big Apple Awards, presented by the Public Relations Society of America, recognize communication professionals and public relations programs that achieve standards of excellence, solve problems, change opinions and create opportunities.
For more information about the CPA/PFS credential:
|Printer friendly Cite/link Email Feedback|
|Date:||Oct 1, 2002|
|Previous Article:||Additional aspects of Sarbanes-Oxley Act explained. (news update).|
|Next Article:||"CPA" logo golf balls, computer backpacks, watches help promote the profession.|