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Renowned Tech Sales Expert Mike Bosworth to Speak at Netsea Event; Event to Focus on Engaging Execs in the Sales Process for Strong Revenue, Productivity.

BURLINGTON, Mass. -- NETSEA, the New England Technology Sales, Marketing and Business Development Association, today announced its quarterly educational and networking event for technology executives, which will take place on Thursday, August 17, 2006, from 6:00 p.m. - 9:00 p.m. at the Burlington Marriott in Burlington, Mass. This event will assemble technology sales, marketing and business development leaders from the Northeast region for an interactive discussion of best practices for successfully aligning all organizational departments under a common sales process.

"Mike Bosworth is one of the most popular speakers in NETSEA history, bringing a unique blend of energy, expertise and an engaging delivery style to the podium," said Sham Sao, board chairman and president of NETSEA. "At this event, he will arm attendees with critical insight into how to build an efficient sales process for sustainable revenue growth, and we encourage everyone to register immediately."

Analysts cite that fewer than 50 percent of technology companies have deployed a sales process that effectively aligns all departments, a shortcoming that more often than not leads to counterproductive and even competing efforts among leadership and sales staff. In his presentation, "Integrating The C-Suite To Drive Revenue," Bosworth will address why one of the key obstacles remains creating a common sales foundation - a single set objectives towards which every department or business unit in the company can pull.

According to Bosworth, the first step for building a sales foundation is to define the ideal customer experience, or that which customers can expect when doing business with the company. Bosworth will describe the steps necessary to hone this understanding of the customer experience, walk through how to use it to establish a sales foundation, and deliver his vision for executing the sales process appropriately once the foundation has been established.

Following the keynote address, the event will segue into a thorough Q&A session where attendees can air questions specific to his or her organization and situation.

Location and Registration Information

This NETSEA event will take place at the Marriott Hotel in Burlington, Mass., on Thursday, August 17, 2006, from 6:00 p.m. - 9:00 p.m. Participation for registered NETSEA members is $25; $55 at the door. Non-Members may attend for $90 at the door of the event, or for $70 if they register early via item_id=8849&actr=2. (Due to the length of this URL, it may be necessary to copy and paste it into your Internet browser's URL address field. You may also need to remove an extra space in the URL if one exists.) Media representatives are also encouraged to attend.

About Keynote Speaker Mike Bosworth

Mike Bosworth is a founding partner of CustomerCentric Systems, LLC, which helps organizations shape their customer experience and build predictable revenue engines by integrating sales process with sales ready marketing. He is author of the seminal Solution Selling: Creating Buyers in Difficult Selling Markets (McGraw-Hill, 1993) and co-author of CustomerCentric Selling (McGraw-Hill, November 2003). Solution Selling is the second best selling McGraw-Hill business book of all time.

Bosworth began his career in the information technology industry in 1972 as an application support specialist for Xerox Computer Services. He began his sales career with XCS in 1974 and was promoted to national manager of field sales in 1976. His years of experience plus the knowledge he gained from working with behavioral researchers on Xerox's SPIN selling project inspired him to start his own sales training and consulting company in 1983.

In addition to numerous corporate events, Bosworth has been a featured lecturer at the Stanford Graduate School of Business, The Stanford Program on Market Strategy for Technology-Based Companies, The American Marketing Association Customer Message Management Forums, The Anderson School of Management at UCLA and the Paul Merage School of Business at UC Irvine.


NETSEA is the premier association for technology executives in New England. The organization provides collaboration, networking, continuous learning and development for high-tech sales, marketing and business development executives in a peer group setting. NETSEA delivers a unique blend of business resources and personal support that helps to make the challenge of developing and growing a business both fulfilling and worthwhile. With more than 200 members, NETSEA can be found on the World Wide Web at

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Comment:Renowned Tech Sales Expert Mike Bosworth to Speak at Netsea Event; Event to Focus on Engaging Execs in the Sales Process for Strong Revenue, Productivity.
Publication:Business Wire
Geographic Code:1USA
Date:Jul 25, 2006
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