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ReliaBrand Inc enters into partnership with Walmart Canada for the full Adiri product line.

M2 EQUITYBITES-October 14, 2013-ReliaBrand Inc enters into partnership with Walmart Canada for the full Adiri product line(C)2013 M2 COMMUNICATIONS http://www.m2.com

Baby bottle company ReliaBrand Inc (OTCBB:RLIA) (OTCQB:RLIA) said on Friday that it has selected Walmart Canada as the exclusive chain-wide national retailer of the Adiri NxGen Nurser in Canada in 2014.

Upon successful initial testing of the full line of Adiri NxGen Nursers in 150 selected Walmart stores across Canada, ReliaBrand was approved as a chain-wide inline supplier commencing January 2014.

In addition, ReliaBrand will be replenishing the inventory in the select Walmart stores on a regular basis until the January 2014 transition has been made.

According to ReliaBrand Inc, the NxGen bottles are a 2012 introduced version of the patented Adiri Nurser's and feature new 5.5 ounce Newborn and the 9.5 ounce infant sizes in new colours. The newly launched Adiri NxGen offering includes replaceable nipples in varying flow rates to accommodate all the infant feeding transitional stages.

This full line of Adiri products, including its Sippy cups, teething rings, pacifiers and other unique Adiri accessories will be be featured on Walmart Canada's "dot.com" site (Walmart.ca). The on-line Adiri Walmart Canada offering will be promoted by Walmart.ca through its 'Baby Registry' and other planned distinctive initiatives.

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Publication:M2 EquityBites (EQB)
Geographic Code:1CANA
Date:Oct 14, 2013
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