Regulators likely to force Interbrew to sell beer brands.
There had been speculation the Interbrew would have to sell the Tennent's Lager brand, because it would give Interbrew a 50% market share in Scotland. Interbrew has said that it does not intend to sell Tennent's.
According to industry watches in Britain, however, U.K. regulators are likely to judge the deal on a Britain-wide rather than regional market share basis. This would allow Interbrew to sell some smaller more wildely-distributed brands.
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|Publication:||Modern Brewery Age|
|Article Type:||Brief Article|
|Date:||Aug 28, 2000|
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