Printer Friendly

Regulators likely to force Interbrew to sell beer brands.

European brewing industry analysts say Interbrew N.V. will probably have to sell some brands to gain approval for its $3.4 billion acquisition of Bass PLC's brewing unit. British regulators have asked for oversight on the deal, and although a decision had not been made at press-time, analysts expect the European Commission to grant the British request.

There had been speculation the Interbrew would have to sell the Tennent's Lager brand, because it would give Interbrew a 50% market share in Scotland. Interbrew has said that it does not intend to sell Tennent's.

According to industry watches in Britain, however, U.K. regulators are likely to judge the deal on a Britain-wide rather than regional market share basis. This would allow Interbrew to sell some smaller more wildely-distributed brands.
COPYRIGHT 2000 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:4EUBL
Date:Aug 28, 2000
Words:130
Previous Article:Draftec Alkaline and Acid draft line cleaners.
Next Article:Diageo to bid for Seagram's brands.
Topics:


Related Articles
Bass set to sell brewing ops to Interbrew.
CAMRA says deal may benefit British drinkers.
Interbrew continues global expansion.
Interbrew confident regulators will clear deal; prepare IPO.
Anheuser-Busch is in the bidding for Beck's.
Interbrew announces deal to buy Beck's.
Interbrew is leader in bid for Beck & Co.
Interbrew ordered to sell off Carling.
Napier plans bid for Carling Breweries.
Coors buys Carling for $1.7 billion.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |