Printer Friendly Helps Companies Simplify Impending .eu Domain Registration Process; Name Console 2.0(TM) Helps Reduce a Complex Process to Simple Clicks.

NEW YORK -- (NASDAQ: RCOM), a leading global domain name registration and Web business services provider, today announced it has been accredited by EURid to register .eu domain names and is now accepting "pre-orders" of domain names for Sunrise Phases I and II., with its unrivaled focus on customer service, is in the process of guiding its clients through the complicated and evolving registration period.

At a recent London seminar hosted by the Corporate Services Division of, several multinational corporations in attendance facing the .eu registration process submitted their concerns through an informal survey. Results found that many were unsure about how to secure the requested domain(s) in this first-come, first-served sunrise registration format. Others voiced concern over how to deal with potential cybersquatters and what evidence, specifically, they would need to secure domains during the sunrise period.

Bart Lieben, Legal Counsel with PricewaterhouseCoopers, the validation agent for EURid, and keynote speaker at the London seminar offered suggestions to those organizations navigating this process. "Unlike many extension launches, .eu domains will be awarded on a first-come, first-served basis. Nevertheless, during the Sunrise period, domain name applicants must provide evidence to PwC, so that they have a so-called "prior right" to the names applied for in order to obtain the corresponding domain name. Therefore it will be of great importance for owners of registered trademarks, unregistered trademarks, company names, trade names, and so on to be well prepared early in the process. Owners or licensees of trademarks will, amongst others, be able to take part in the earliest available domain registration period known as Sunrise Phase I, set to begin in Q4 2005 and which will last for two months."

To help eliminate the uncertainties,'s corporate clients have the ability to run all of their domain name registrations through's Name Console 2.0(TM) platform, a critical support tool in the impending .eu registration process. Specifically, Name Console 2.0 (TM) features Rules Base, patent pending, application that allows to update, in real time, any and all .eu registration rules requirements as they're announced by EURid. Thus, clients will be up to date on current registration regulations. Name Console 2.0(TM) also features a Document Management System which enables clients to organize trademark documents and immediately submit the appropriate materials for multiple domain name orders. These features and others permit desired .eu domain name orders to be prepared and raised online without the fuss of paperwork.

"We understand that for many companies this can be an intimidating and complicated process, especially if they have limited resources and personnel dedicated to their domain name management," noted David Saias,'s Global VP of Sales and Marketing. ", however, has years of experience working with multinational corporate clients as well as the numerous gTLDs and ccTLDs worldwide. It is for these reasons and our technology that we've been able to simplify this process for our clients to just a few clicks."

As a service, is offering some of its own experienced guidance to those companies that are confused by the process and that continue to have questions left unanswered.

1. Understand the process. This is a first-come, first-served registration process. In order to protect their brand's presence online, companies must confirm that they have the proper European community trademark certificate and/or EU nation trademark certificates in place to assure themselves qualification for the earliest possible sunrise period.

2. Gather the evidence. Companies will need certain evidence to prove that they have rights to specific sunrise registration periods. is confirming the final details of these guidelines as they are released to assure domain registration applications are processed quickly and without complication.

3. Prepare early. It is imperative that companies submit registration applications as early as possible in the process due to the existence of right holders to identical brand names within various industries. It is highly likely that large multinationals with multiple brands hold trademarks to brand names that identically match popular brands from other nations.

4. Create a registration strategy. Larger companies planning on registering many .eu domains should prepare a list of desired domain names, gather the appropriate documentation for each and work with a registrar to place them in the appropriate registration phase: Sunrise I, Sunrise II and open registration.

5. Implement an internal awareness program. There is often a general lack of awareness within large organizations as to domain name issues and the need for online brand protection, often even among senior management. Newsletters and/or education opportunities help bring those issues to light.

About's Corporate Services Division's Corporate Services Division ( is committed to providing large multinational corporations with innovative solutions that enhance the management of their brands online. The division partners with leading brand owners to develop their domain name strategy, and register, manage and renew their domain names worldwide. In addition, provides auditing, monitoring and IT services to help companies create, maintain and protect their online presence. The Corporate Services Division delivers solutions to IP lawyers, brand managers, e-commerce professionals and IT managers. Clients include over 50% of the world's 100 best global brands, as ranked by Interbrand in 2004.

About, Inc. ( is a leading provider of global domain name registration and Internet services for businesses and consumers that wish to have a unique address and branded identity on the Internet. With approximately 3 million domain names under management, has built a brand based on quality domain name management services for small and medium sized businesses, large corporations, as well as ISPs, telcos and other online businesses. The company was founded in 1994 and is based in New York.
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Publication:Business Wire
Date:Aug 1, 2005
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