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Regions Highlights All Business Lines In 2006 Marketing Campaign.

BIRMINGHAM, Ala. -- Regions Financial Corporation (NYSE: RF) wants to know "What's Your Big Picture?" in the 2006 marketing campaign that debuted on television spots throughout its 16-state footprint on April 23. The campaign is based on a universal truth that everyone has a big picture in mind for their life, their family and/or their business, and with its vast resources and expertise, Regions has the financial products and services to make their Big Picture a reality.

"The campaign shows how Regions helps customers achieve their financial goals, both personal and business, by offering the right products and solutions to meet short-term and long -term needs," explains Chief Marketing Officer Andrew Rosen. "The campaign showcases Regions' major lines of business - consumer, small business, commercial, private banking, mortgage, insurance and investments. Customers benefit when Regions combines this range of financial services to realize the Big Picture."

The "What's Your Big Picture?" advertising launched on April 23 with a series of national TV spots. Other campaign mediums include radio, direct mail, magazine, outdoor, cinema advertising and Internet. Regions Corporate Marketing has plans to tie in the Big Picture campaign with its sports marketing and direct mail in 2006, to conduct associate contests, and to create unique branch promotional material.

"It is a reflection of the way we do business by understanding our customers' needs to offer the appropriate solutions," says Executive Vice President of Consumer and Business Banking Bill Askew. "At Regions, we recognize that the customer may be looking for more than just a checking account or a mortgage. We know at times they look to us for financial solutions that will help them achieve their hopes and dreams. Business owners want more than a simple line of credit; perhaps they need a financial partner to help them expand the company's horizons. By asking the right questions and taking the time to see the client's big picture, we can team up all the breadth and strength of Regions to move toward the fulfillment of their goals."

Everyday Confidence Regions Brand

Regions established its Everyday Confidence brand in 2004 following the merger with Union Planters bank, making the company one of the nation's top-15 financial services institutions. Regions brand identity represents customers and associates who are confident in the company's strength and commitment to making personal and professional dreams come true -- not just sometimes, not just often, and not just most of the time - but every day.

About Regions Financial Corporation

Regions Financial Corporation (NYSE: RF), headquartered in Birmingham, Ala., is a full-service provider of retail and commercial banking, trust, securities brokerage, mortgage and insurance products and services. Regions had $84.6 billion in assets as of March 31, 2006, making it one of the nation's Top 15 banks. Regions' banking subsidiary, Regions Bank, operates some 1,300 offices and a 1,600-ATM network across a 16-state geographic footprint in the South, Midwest and Texas. Its investment and securities brokerage, trust and asset management division, Morgan Keegan & Company Inc., provides services from over 300 offices. Additional information about Regions, which is a member of both the Forbes and Fortune 500 can be found at
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 24, 2006
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