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Regional multimedia campaign.

CLIENT: Dow AgroSciences Canada, Calgary, Alberta--Start Audette

AGENCY: AdFarm, Calgary, Alberta--Todd Ormann

MESSAGE: Nexera is a high value crop. The product delivers a premium to growers because of its unique oil profile that is used in health/low-fat foods. This premium, plus its strong agronomics, makes it "the best canola returns on your farm." The ad focuses on the product's single most important differentiation, which is the ability to deliver a unique value to the end user, a market that pays a premium to the grower.

AUDIENCE: Western Canadian canola growers.

MERIT: Syngenta Seeds Inc. / Wernimont & Paullus

NATIONAL FINALISTS: Bayer CropScience / Rhea & Kaiser Marketing Communications (2) Merial Canada Inc. / Bader Rutter & Associates Inc. BASF / Brighton Arvesta Corporation / Woodruff Communications Lindsay Manufacturing Co. / Swanson Russell Associates Dow AgroScienees LLC / Bader Rutter & Associates Inc.
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Title Annotation:marketing
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1CALB
Date:Apr 1, 2004
Previous Article:Local multimedia campaign.
Next Article:National multimedia campaign.

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