Printer Friendly

Regional multimedia campaign.

CLIENT: Dow AgroSciences Canada, Calgary, Alberta--Start Audette

AGENCY: AdFarm, Calgary, Alberta--Todd Ormann

MESSAGE: Nexera is a high value crop. The product delivers a premium to growers because of its unique oil profile that is used in health/low-fat foods. This premium, plus its strong agronomics, makes it "the best canola returns on your farm." The ad focuses on the product's single most important differentiation, which is the ability to deliver a unique value to the end user, a market that pays a premium to the grower.

AUDIENCE: Western Canadian canola growers.

MERIT: Syngenta Seeds Inc. / Wernimont & Paullus

NATIONAL FINALISTS: Bayer CropScience / Rhea & Kaiser Marketing Communications (2) Merial Canada Inc. / Bader Rutter & Associates Inc. BASF / Brighton Arvesta Corporation / Woodruff Communications Lindsay Manufacturing Co. / Swanson Russell Associates Dow AgroScienees LLC / Bader Rutter & Associates Inc.
COPYRIGHT 2004 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:marketing
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1CALB
Date:Apr 1, 2004
Words:132
Previous Article:Local multimedia campaign.
Next Article:National multimedia campaign.
Topics:


Related Articles
Marketing through public relations.
Launching a public-awareness campaign.
"What makes global advertising work?"(Marketing)
The Outdoor Network.
The inside line: tracking PR results: how to determine if your campaign is working.
National multimedia campaign.
CORRECTIONS.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters