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Regional best of NAMA results.

Regional Best of NAMA judging took place during November in Kansas City. From the six regions 509 were eligible to advance to the national competition, held during February in Kansas City. Those advancing entries won either a first place or merit in their respective regions. Overall, there were 39 entries in Region 1, 405 entries in Region II; 352 entries in Region III; 160 entries in Region IV; 201 entries in Region V and, 114 entries in Region VI for a total of 1271. Below and on the following pages is a list of the first and merit winners in each region. Congratulations to all the winners.
REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST,
NAMA CAL, NAMA PACIFIC)

CATEGORY NAME               PLACE   COMPANY

Multi-Media                 First   Bayer CropScience
  Campaigns-Local           Merit   United Phosphorous, Inc.
Producer or Company-        First   Chilean Avocado Importers Assoc.
  Funded Ad Campaigns       Merit   Idaho Potato Commission
Single Page Ads,            First   United Phosphorous, Inc.
  single entry              Merit   Bayer CropScience
Single Page Ads, series     First   Absorbent Technologies, Inc.
Trade Ads, single entry     First   Idaho Potato Commission
Trade Ads, series           First   Idaho Potato Commission
                            Merit   Idaho Potato Commission
Unique Print Advertising    First   Bayer CropScience
Radio-single                First   Bayer CropScience
Radio-series                First   Cotton Incorporated
                            Merit   Bayer CropScience
Direct Mail-farmer          First   United Phosphorous, Inc.
  directed--flat
Direct Mail-farmer          First   Bayer CropScience
  directed--3-D
Direct Mail-to dealers,     First   Bayer CropScience
  dist./sales reps-3-0      Merit   Bayer CropScience
Billboards or
  Other Outdoor             First   Bayer CropScience
Brochures, Catalogs-to      First   Almond Board of California
  dealers, dist./           Merit   Bayer CropScience
  sales reps
Media Relations             First   Pear Bureau Northwest
                            Merit   Nat'l Cottonseed Products Assoc.
Producer Funded PR          First   Almond Board of California
  Program--to ag
  audiences
Producer/Co.--Funded PR     First   Pear Bureau Northwest
  program--to consumers     Merit   California Dried Plum Board
News or Feature Article     First   Cotton Incorporated
                            Merit   Bayer CropScience
Persuasive Writing          First   Ethanol Promotion & Info. Council
News Release                First   Pear Bureau Northwest
                            Merit   Cotton Incorporated
Co. & Assoc. Newsltrs--     First   Almond Board of California
  ext.-farmers/
  growers/ranchers
Company & Association       First   CAPCA
  Magazines--external

Electronic Publications     First   Absorbent Technologies, Inc.
Web Site--educational       First   Pear Bureau Northwest
  focus, dir.
  to consumers
Turf & Ornamental           First   Caterpillar Inc.
  Campaign Element

REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MOKAN,
ROCKY MOUNTAIN, SOUTHWEST)

CATEGORY NAME               PLACE   COMPANY

Multi-Media                 First   Bayer CropScience
  Campaigns--Local          Merit   Bayer CropScience
Multi-Media                 First   FMC Corporation
  Campaigns--Regional       Merit   Schering-Plough Animal Health
Multi-Media                 First   Pioneer Hi-Bred
                                      International, Inc.
  Campaigns--National       Merit   Monsanto
New Product Introduction    First   BIVI
                            Merit   John Deere
Producer or Company--       First   Midwest Dairy Association
  Funded Advertising        Merit   Pear Bureau Northwest
  Campaigns
Spreads single              First   Dow AgroSciences
                            Merit   Bayer CropScience
Spreads, series             First   Dow AgroSciences Canada
                            Merit   Intervet Inc.
Single Page Ads,            First   Dow AgroSciences
  single entry              Merit   Canadian Hereford Association
Single Page-Ads, series     First   Purina Mills
                            Merit   Sadex
Less Than Page Ads,         First   Monsanto
  single entry              Merit   Mt. Plains Farm Credit Services
Less Than Page              First   Dow AgroSciences
  Ads, series               Merit   Hoegoneyer Hybrids
Trade Ads, single entry     First   BIVI
                            Merit   John Deere
Trade Ads series            First   Schering-Plough Animal-Health
Unique Print Advertising    First   National Corn Growers Assoc.
                            Merit   EMP Crop BioScience
Radio-single                First   United Soybean Board
                            Merit   FMC Corporation
Radio-series                First   Bayer CropScience
                            Merit   Bayer-Animal Health
Television--single          First   Bayer Animal Health
  or series                 Merit   Kubota Tractor Corporation
AV Presentations--to        First   Monsanto
  farmers ranchers,         Merit   Monsanto Company
  growers
AV Presentation--           First   Monsanto Company
  dealers, distributors,    Merit   Schering-Plough Animal Health
  sales reps
Advertising on the Web      First   Monsanto
                            Merit   BIVI
Digital Presentations       First   Bayer CropScience
                            Merit   Bayer CropScience
Direct Mail-farmer          First   ONEOK Energy Marketing
  directed---flat           Merit   United Soybean Board
Direct Mail-farmer          First   Land O'Lakes Purina Feed LLC
  directed--three-          Merit   Monsanto
  dimensional
Direct Mail-to dealers      First   EMD Crop BioScience
  distributors-sales        Merit   John Deere
  reps-flat
Direct Mail-to dealers,     First   Specialty Fertilizer Products
  distributors/sales        Merit   Arysta LifeScience
  reps-3-D
Billboards or               First   United Soybean Board
  Other Outdoor             Merit   Pioneer Hi-Bred
                                      International, Inc.
Customer Brochures,         First   NC+ Hybrids
  Catalogs--farmer-         Merit   Bayer Health Care, AH Div.
  directed-single
Customer Brochures          First   Valmont Irrigation
  Catalogs--farmer
  directed-series
Brochures, Catalogs--to     First   Agrofresh, Inc.
  dealers, distributors/    Merit   Ethanol Promotion & Ink Council
  sales reps
Point-of-Purchase           First   Bayer Health Care, AH Div.
  Materials                 Merit   Schering-Plough Animal Health
Exhibits                    First   United Soybean Board
                            Merit   Sergeant's Pet Care Products Inc.
Premium/Specialties         First   John Deere
                            Merit   Firestone Agricultural Tire
Corporate Identity          First   Monsanto Company
                            Merit   Monsanto Company
Advertisements              First   The Hondo
                            Merit   United Soybean

Other Elements              First   Swanson Russell Associates
                            Merit   U. of NE-Lincoln,
                                      MBA Ag-bus. Pro.
Overall PR Campaign         First   Pioneer Hi-Bred
                                      International, Inc.
                            Merit   Dow AgroSciences
Media Relations             First   Sergeant's Pet Care Products Inc.
                            Merit   Sergeant's Pet Care Products Inc.
Public Affairs/issues       First   Horizon Organic
  management                Merit   Sergeant's Pet Care Products Inc.
Producer Funded PR          First   United Soybean Board
  Program--to ag            Merit   CO Wheat Research Foun.
  audiences
Producer or Co.--Funded     First   Flax Canada 2015
  PR program--to            Merit   RBC Royal Bank
  consumers
News or Feature Article     First   FMC Corporation
                            Merit   CO Wheat Research Foun.
Persuasive Writing          First   Ethanol Promo. & Info. Council
                            Merit   United Soybean Board
News Release                First   Sergeant's Pet Care Products Inc.
                            Merit   Sergeant's Pet Care Products Inc.
Events--customer events     First   Merial Limited
                            Merit   Monsanto
Events--internal events     First   Bayer Animal Health
                            Merit   CLAAS of America, CLAAS of Omaha
Co. & Assoc. Newsltrs-      First   United Soybean Board
  ext-farmers/growers/      Merit   Nebraska Corn Board
  ranchers
Co. & Assoc.                First   Ethanol Promo. & Info. Council
  Newsltrs--ext-dealer      Merit   Pioneer Hi-Bred
  distributor, etc.                   International, Inc.
Company & Association       First   Pioneer Hi-Bred
  Magazines-external                  International, Inc.
                            Merit   Valmont Irrigation
Company                     First   Pioneer Hi-Bred
  Publications--internal              International, Inc.
                            Merit   BIVI
Company Publications--      First   National Corn Growers Association
  annual report             Merit   Cattlemen's Beef Board
Broadcast News              First   National Cattlemen's Beef Assoc.
                            Merit   The Nutrients for Life Foundation
Electronic Publications     First   Monsanto
                            Merit   Merial Limited
Interactive Marketing       First   Pioneer Hi-Bred
  Tools                               International, Inc.
                            Merit   John Deere
Web Site--directed to       First   FMC Corporation
  farmers, growers          Merit   Specialty Fertilizer Products
  or ranchers
Web Site--educational       First   Ethanol Promotion & Info. Council
  focus, directed           Merit   Bayer Animal Health
  to consumers
Companion Animal            First   Eli Lilly and Company
  Advertising Campaign      Merit   Eli Lilly and Company
Turf & Ornamental           First   PBI/Gordon Corporation
  Advertising Campaign
Companion Animal Public     First   Sergeant's Pet Care Products Inc.
  Relations Campaign        Merit   Sergeant's Pet Care Products Inc.
Companion Animal            First   Fort Dodge Animal Health
  Campaign Element          Merit   Purina Mills
Turf & Ornamental           First   Arysta LifeScience
  Campaign Element          Merit   Monsanto Company

REGION III (CORNBELT, IOWA, NORTH CENTRAL, NORTHERN PRAIRIE)

CATEGORY NAME               PLACE   COMPANY

Multi-Media                 First   Bayer CropScience--Horticulture
  Campaigns--Local          Merit   Winfield Solutions
Multi-Media                 First   CKS
  Campaigns--Regional       Merit   Firestone Agricultural Tire Div.
Multi-Media                 First   CHS, Inc.
  Campaigns--National       Merit   Pfizer Animal Health
New Product Introduction    First   Firestone Agricultural
                                      Tire Division
                            Merit   Farm Credit Services of America
Producer or Company-        First   National Pork Board
  Funded Ad Campaigns       Merit   Iowa Farm Bureau
Spreads, single             First   Syngenta Crop Protection
                            Merit   Case IH
Spreads, series             First   Buyer CropScience
                            Merit   New Holland North America
Single Page Ads,            First   John Deere Credit
  single entry              Merit   Pioneer Hi-Bred
                                      International, Inc.
Single Page Ads,            First   CHS
  series                    Merit   NK Seeds
Less Than Page Ads,         First   New Holland North America
  single entry              Merit   Syngenta Crop Protection
Less Than Page              First   CHS
  Ads, series               Merit   Iowa Farm Bureau
Trade Ads, single entry     First   Syngenta Biotechnology, Inc.
                            Merit   Winfield Solutions--AgriSolutions
Trade Ads-series            First   CHS
                            Merit   Squid Ink
Unique Print                First   Iowa Farm Bureau
  Advertising               Merit   CHS, Inc.
Radio-single                First   Firestone Agricultural
                                      Tire Division
                            Merit   AgStar Financial Services, ACA
Radio-series                First   Bayer CropScience
                            Merit   Pioneer Hi-Bred
                                      International, Inc.
Television-single           First   CHS, Inc.
  or series                 Merit   CHS
AV Presentations-to         First   Garst Seed Company
  farmers ranchers,         Merit   Channel Bio Group
  growers
AV Presentations-           First   New Holland North America
  dealers, distributors,    Merit   Ethanol Promo & Info Council
  sales reps
Advertising on the Web      First   New Holland North America
                            Merit   CHS
Digital Presentations       First   Pioneer Hi-Bred
                                      International, Inc.
                            Merit   Zinpro Performance Minerals
Direct Mail-farmer          First   Syngenta Crop Protection
  directed-flat             Merit   Bayer CropScience
Direct Mail-farmer          First   PIC
  directed-three-           Merit   Pfizer Animal Health
  dimensional
Direct Mail-to dealers,     First   CNH Capital
  distributors/sales        Merit   Squid Ink
  reps-flat
Direct Mail-to dealers,     First   CHS
  distributors/             Merit   Farm Credit Services of America
  sales reps-3-0
Billboards or               First   Winfield Solutions
  Other Outdoor             Merit   CHS, Inc.
Customer Brochures,         First   Heartland Hybrids
  Catalogs-farmer           Merit   Firestone Agricultural
  directed-single                     Tire Division
Customer Brochures,         First   Garst Seed Company
  Catalogs-farmer           Merit   Syngenta Animal Nutrition
  directed series
Brochures, Catalogs-to      First   Ridley Inc.
  dealers,                  Merit   RCIS
  distributors/
  sales reps
Point-of-                   First   Pioneer Hi-Bred
  Purchase Materials                  International, Inc.
                            Merit   Pioneer Hi-Bred
                                      International, Inc.
Exhibits                    First   Pioneer Hi-Bred
                                      International, Inc.
                            Merit   The Mosaic Company
Premium/Specialties         First   Squid Ink
                            Merit   CHS, Inc.
Corporate Identity          First   US Dept. of Ag.--Nat'l Ag Slats.
                            Merit   Iowa Farm Bureau
Advertisements              First   Iowa Farmer Today
Other Elements              First   Paulsen AgriBranding
                            Merit   AgriLife Studios
Overall PR Campaign         First   BASF Professional Vegetation Mng.
                            Merit   Winfield Solutions
Media Relations             First   IA Corn Growers Assoc.
                            Merit   Ethanol Promo & Info Council
Producer Funded PR          First   IA Corn Growers Assoc.
  Program--to ag            Merit   U.S. Dairy Export Council
  audiences
Producer/Company-           First   National Sunflower Association
  Funded PR program--       Merit   Midwest Dairy Association
  to consumers
News or Feature Article     First   Pfizer Animal Health
                            Merit   BASF Professional Vegetation Mng.
Persuasive Writing          First   CHS, Inc.
                            Merit   Pioneer Hi-Bred
                                      International, Inc.
News Release                First   CHS Inc.
                            Merit   The Mosaic Company
Events--customer events     First   Novartis Animal Health
                            Merit   Pfizer Animal Health
Events--internal events     First   John Deere Credit
Co. & Assoc. Newsltrs-      First   Dow AgroSciences
  ext. farmers/
  growers/ranchers
Company & Association       First   PIC
  Magazines-external        Merit   BASF Professional Vegetation Mng.
Company Publications--      First   CHS--Land O'Lakes
  internal                  Merit   The Mosaic Company
Company Publications--      First   West Central
  annual report             Merit   American Crystal Sugar Company
Broadcast News              First   Pfizer Animal Health
                            Merit   Midwest Dairy Association
Electronic Publications     First   CHS--Land O'Lakes
                            Merit   Ethanol Promo & Info Council
Interactive Marketing       First   Novartis Animal Health US, Inc.
  Tools                     Merit   Stine Seed Company
Web Site--to farmers,       First   CHS--Land O'Lakes
  growers or ranchers       Merit   Advanced Biological Marketing
Web Site--educational       First   Vande Rose Farms
  focus, to consumers       Merit   Arenus
Companion Animal            First   Precious Pets
  Advertising Campaign      Merit   Pfizer Animal Health
Turf & Ornamental           First   Walters Gardens
  Advertising Campaign      Merit   Kubota Tractor Corporation
Turf & Ornamental Public    First   BASF Pro Turf & Ornamentals
  Relations Campaign
Companion Animal            First   Novartis Animal Health
  Campaign Element          Merit   Novartis Animal Health
Turf & Ornamental           First   Kubota Tractor Corporation
  Campaign Element          Merit   BASF Pro Turf & Ornamentals

REGION IV (BADGER, CHICAGO, HEARTLAND, MID-AMERICA)

CATEGORY NAME               PLACE   COMPANY

Multi-Media                 First   Farm Credit Services of
                                      Mid-America
  Campaigns--Local          Merit   GROWMARK, Inc.
Multi-Media                 First   Engineered Storage Products Co.
  Campaigns--Regional       Merit   Bayer CropScience LP
Multi-Media                 First   Dow AgroSciences
  Campaigns--National       Merit   Bayer CropScience
New Product Introduction    First   Bayer CropScience LP
                            Merit   Bovance
Producer or Company--       First   Wisconsin Milk Mktg. Board, Inc.
  Funded Advertising        Merit   Wisconsin Milk Mktg. Board, Inc
  Campaigns
Spreads, single             First   Dow AgroSciences
                            Merit   Bayer CropScience

Spreads, series             First   Case IH
Single Page Ads,            First   Dow AgroSciences
  single entry              Merit   Bayer CropScience LP
Single Page Ads, series     First   Farm Credit Services
                                      of Mid-America
                            Merit   Case IH
Less Than Page Ads,         First   GreenStone Farm Credit Services
  single entry              Merit   Engineered Storage Products Co.
Less Than Page              First   Lallemand Animal Nutrition
  Ads, series
Trade Ads, single entry     First   Dow AgroSciences
                            Merit   John Deere Risk Protection
Unique Print Advertising    First   Dow AgroSciences
                            Merit   Bayer CropScience LP
Radio-single                First   Bayer CropScience LP
                            Merit   Boyer CropScience
Radio-series                First   Dow AgroSciences
                            Merit   GROWMARK, Inc.
Television-single           First   Dow AgroSciences
  or series                 Merit   Childhood Ag. Safety Network
AV Presentations--to        First   Dairy Management Inc.
  farmers ranchers,
  growers                   Merit   Mycogen Seeds
AV Presentations--          First   Engineered Storage Products Co.
  dealers, distributors,
  sales reps
Digital Presentations       First   Bayer CropScience
Direct Mail-farmer          First   Merial Limited
  directed--flat            Merit   Bayer CropScience LP
Direct Mail-farmer          First   LG Seeds
  directed--three-          Merit   Dow AgroSciences
  dimensional
Direct Mail-to dealers      First   Bovance
  distributors or           Merit   Dow AgroSciences
  sales reps-flat
Direct Mail-to dealers      First   Central Life Sciences
  distributors or
  sales reps-3-D
Billboards or               First   Bayer CropScience LP
  Other Outdoor
Customer Brochures,         First   Dairy Management Inca
  Catalogs-farmer
  directed single
Customer Brochures,         First   Syngenta Crop Protection
  Catalogs-farmer           Merit   Illinois Soybean Association
  directed-series
Brochures, Catalogs-to      First   LG Seeds
  dealers, list./           Merit   LG Seeds
  sales reps
Point-of-Purchase           First   Dow AgroSciences
  Materials                 Merit   Case IH
Exhibits                    First   Case IH & CNH Capital
                            Merit   Bayer CropScience
Premium/Specialties         First   Case IH
                            Merit   Case IH
Corporate Identity          First   Bovance
                            Merit   Case IH
Advertisements              First   Hoard's Dairyman
                            Merit   Rhea & Kaiser Mktg. Comm.
Other Elements              First   Hoard's Dairyman
Media Relations             Merit   Hoard's Dairyman
                            First   Dairy Management Inc.
Public Affairs/             First   Childhood Ag. Safety Network
  issues management         Merit   Smithfield Foods, Inc.
News or Feature Article     First   Michigan Farm Bureau
                            Merit   Archer Daniels Midland Company
News Release                First   Bayer CropScience
                            Merit   Case IH
Events--customer events     First   Syngenta
Events--internal events     Merit   Mycogen Seeds
                            First   Case IH
Co. & Assoc. Newsltrs--     First   Bayer CropScience
  ext-farmers/growers/      Merit   Michigan Farm Bureau
  ranchers
Company & Association       First   Case IH
  Magazines--external       Merit   GreenStone Farm Credit Services
Company Publications--      First   Progressive Agriculture
  annual report                       Foundation
                            Merit   Foremost Farms USA
Broadcast News              First   Dairy Management Inc.
Electronic Publications     First   Dow AgroSciences
Interactive                 First   Syngenta Crop Protection
  Marketing Tools           Merit   Dow AgroSciences
Web Site--directed to       First   John Deere Ottumwa Works
  farmers, growers or
  ranchers
Web Site--educational       First   CNH Case New Holland
  focus, directed to        Merit   Wisconsin Milk Mktg. Board, Inc.
  consumers
Companion Animal            First   CareCredit
  Advertising Campaign      Merit   Pfizer Animal Health
Turf & Ornamental           First   Dow AgroSciences
  Advertising Campaign      Merit   Caterpillar Inc.
Companion Animal Public     First   Merial Limited
  Relations Campaign
Turf & Ornamental Public    First   Dow AgroSciences LLC
  Relations Campaign
Companion Animal            First   Kemin Nutrisurance
  Campaign Element          Merit   Heska Corp.
Turf & Ornamental           First   Caterpillar Inc.
  Campaign Element

REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)

CATEGORY NAME               PLACE   COMPANY

Multi-Media                 First   Bayer CropScience
  Campaigns--Local          Merit   Valent U.S.A. Corporation
Multi-Media                 First   Syngenta Crop Protection
  Campaigns--Regional       Merit   Bayer CropScience LP
Multi-Media                 First   Merial Limited
  Campaigns--National
New Product Introduction    First   BASF
                            Merit   Valent U.S.A. Corporation
Spreads, single             First   BASF
                            Merit   BASF, Agricultural Products
Single Page Ads,            First   Syngenta Crop Protection
  single entry              Merit   Valent U.S.A. Corporation
Single Page Ads, series     First   PIC
                            Merit   BASF, Agricultural Products
Less Than Page Ads,         First   Syngenta Crop Protection
  single entry              Merit   Syngenta Crop Protection
Unique Print Advertising    First   Valent U.S.A. Corporation
                            Merit   Syngenta Crop Protection
Radio-single                First   Bayer CropScience
                            Merit   Valent U.S.A. Corporation
Radio-series                First   Syngenta Crop Protection
Television--single          First   Syngenta Crop Protection
  or series                 Merit   Merial Limited
AV Presentations--to        First   National Cotton Council
  farmers ranchers,         Merit   Delta & Pine Land Company
  growers
AV Presentations--          First   Valent U.S.A. Corporation
  dealers, distributors,    Merit   Valent U.S.A. Corporation
  sales reps
Advertising on the Web      First   BASF, Agricultural Products
                            Merit   Syngenta Crop Protection
Digital Presentations       First   Syngenta Crop Protection
                            Merit   BASF, Agricultural Products
Direct Mail-farmer          First   Syngenta Crop Protection
  directed--flat            Merit   Merial Limited
Direct Mail-farmer          First   Valent U.S.A. Corporation
  directed--three-          Merit   Syngenta Crop Protection
  dimensional
Direct Mail-to dealers,     First   Bayer CropScience
  distributors or           Merit   Valent U.S.A. Corporation
  sales reps--flat
Direct Mail-to dealers,     First   Syngenta Crop Protection
  distributors or           Merit   Merial Limited
  sales reps--3-D
Billboards or               First   Bayer CropScience LP
  Other Outdoor             Merit   Volent U.S.A. Corporation

Customer Brochures,         First   PIC
  Catalogs--farmer          Merit   Syngenta Crop Protection
  directed-single
Customer Brochures,         First   Syngenta Crop Protection
  Catalogs--former
  directed-series
Brochures, Catalogs-to              Syngenta Seed Care
  dealers, dist./           Merit   Syngenta Crop Protection
  sales reps
Point-of-Purchase           First   Bayer CropScience
  Materials                 Merit   blew U.S.A. Corporation
Exhibits                    Rut     PIC
                            Merit   BASF, Agricultural Products
Premium/Specialties         First   BASF Plant Science L.L.C.
                            Merit   BASF, Agricultural Products
Corporate Identity          First   Bayer CropScience
Overall PR Campaign         First   BASF, Agricultural Products
                            MOM     Valent U.S.A. Corporation
Media Relations             Rut     Syngenta Crop Protection
                            Merit   Valent U.S.A. Corporation
News or Feature Article     First   Valent U.S.A. Corporation
                            Merit   Merial Limited
Persuasive                  Rut     Valent U.S.A. Corporation
                            Merit   Valent U.S.A. Corporation
News-Release                First   National Cottonseed
                                      Products Association
                            Merit   Merial Limited
Events-customer events      First   Valent U.S.A. Corporation
                            Merit   BASF, Agricultural Products
Events--internal events     First   Syngenta Crop Protection
                            Merit   Bayer CropScience
Co. Assoc. Newsltrs--       First   Syngenta Crop Protection
  ext-farmers/              Merit   Bayer CropScience
  growers/ranchers
Co. & Assoc.                First   Syngenta Crop Protection
  Magazines--ext.
  dealer distributor,
  etc.
Company & Association       First   BASF
  Magazines-external        Merit   BASF
Broadcast News              First   Valent U.S.A. Corporation
                            MOM     Valent U.S.A. Corporation
Electronic-Publications     First   Bayer CropScience
                            Merit   Merial Limited
Web Site-directed to        First   BASF Plant Science L.L.C.
  farmers, growers          Merit   Isagro--USA
  or ranchers
Companion Animal            First   Merial Limited
  Advertising Campaign      Merit   Tennessee Farmers Co-op
Turf & Ornamental           First   BASF
  Advertising Campaign      Merit   Valent U.S.A. Corporation
Turf & Ornamental Public    First   Valent U.S.A. Corporation
  Relations Campaign        Merit   Valent U.S.A. Corporation
Companion Animal            First   Merial Limited
  Campaign Element          Merit   Tennessee Farmers Co-op
Turf & Ornamental           First   Caterpillar Inc.
  Campaign Element          Merit   Syngenta

REGION VI (CHESAPEEAKE, EASTERN, OHIO)

CATEGORY NAME               PLACE   COMPANY

Multi-Media                 First   FMC Corporation
  Campaigns--Local
Multi-Media                 First   FMC Corporation
  Campaigns--Regional
Multi-Media                 First   Pfizer Animal Health
  Campaigns--National       Merit   Pfizer Animal Health
New Product Introduction    First   New Holland North America
                            Merit   FMC Corporation
Producer or Company--       First   The New York State Fair
  Funded Advertising
  Campaigns
Spreads, single             First   Pfizer Animal Health
                            Merit   New Holland North America
Spreads, series             First   New Holland North America
Single Page Ads,            First   Pfizer Animal Health
  single entry              Merit   Pfizer Animal Health
Single Page Ads, series     First   DuPont Crop Protection
                            Merit   FMC Corporation
Less Than Page Ads,         First   New Holland North America
  single entry
Less Than Page              First   New Holland North America
  Ads, series
Trade Ads, single entry     First   Fort Dodge Animal Health
                            Merit   Fort Dodge Animal Health
Unique Print Advertising    First   New Holland North America
                            Merit   Pfizer Animal Health
Radio-single                First   FMC Corporation
                            Merit   Pfizer Animal Health
Radio-series                First   Pfizer Animal Health
Television-single           First   New Holland North America
  or series
AV Presentations-to         First   New Holland North America
  farmers ranchers,
  growers
AV Presentations-           First   New Holland North America
  dealers, distributors,
  sales reps
Advertising on the Web      First   New Holland North America
                            Merit   Pfizer Animal Health
Direct Mail-farmer          First   Pfizer Animal Health
  directed--flat            Merit   United Phosphorous, Inc.
Direct Mail-farmer          First   Pfizer Animal Health
  directed--three-
  dimensional
Direct Mail-to dealers,     First   DuPont Crop Protection
  distributors or           Merit   DuPont Crop Protection
  sales reps-flat
Customer Brochures,         First   Alliance Product Group
  Catalogs--farmer          Merit   New Holland North America
  directed-single
Customer Brochures,         First   Syngenta Seeds
  Catalogs--farmer
  directed-series
Brochures, Catalogs--to     First   Pfizer Animal Health
  dealers, dist./           Merit   ARM & HAMMER Animal Nutrition
  sales reps
Point-of-Purchase           First   DuPont Crop Protection
  Materials
Corporate Identity          First   FMC Corporation
                            Merit   FMC Corporation
Overall PR Campaign         First   Syngenta Seeds
                            Merit   FMC Corporation
Media Relations             First   Syngenta Seeds
                            Merit   Schering-Plough/GAM
Producer or Co. Funded      First   NE Beef Promo Initiative
  PR program--to
  consumers
News or Feature Article     First   ARM & HAMMER Animal Nutrition
                            Merit   ARM & HAMMER Animal Nutrition
Persuasive Writing          First   FMC Corporation
                            Merit   Pfizer Animal Health
News Release                First   FMC Corporation
                            Merit   Schering-Plough
Events--customer events     First   FMC Corporation
                            Merit   American Dairy Association
Co. & Assoc. Newsltrs-      First   FMC Corporation
  ext-farmers/growers/      Merit   LELY USA
  ranchers
Company & Association       First   Pfizer Animal Health
  Magazines--external
Broadcast News              First   Schering-Plough Animal Health
Electronic Publications     First   FMC Corporation
Web Site--directed to       First   New Holland North America
  farmers, growers          Merit   Schering-Plough Animal Health
  or ranchers
Web Site--educational       First   Ft. Dodge Animal Health & AVMA
  focus, directed
  to consumers
Companion Animal            First   Intervet
  Advertising Campaign      Merit   Pfizer Animal Health
Companion Animal            First   Ft. Dodge Animal Health & AVMA
  Public Relations
  Campaign
Companion Animal            First   Pfizer Animal Health
  Campaign Element          Merit   Pfizer Animal Health

REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST,
NAMA CAL, NAMA PACIFIC)

CATEGORY NAME               PLACE   AGENCY

Multi-Media                 First   Rhea & Kaiser Mktg. Comm.
  Campaigns-Local           Merit   Broadhead + Co
Producer or Company-        First   Evans, Hardy + Young, Inc.
  Funded Ad Campaigns       Merit   Evans, Hardy + Young, Inc.
Single Page Ads,            First   Broadhead + Co
  single entry              Merit   Rhea & Kaiser Mktg. Comm.
Single Page Ads, series     First   Steelhead Advertising
Trade Ads, single entry     First   Evans, Hardy + Young, Inc.
Trade Ads, series           First   Evans, Hardy +Young, Inc.
                            Merit   Evans, Hardy + Young, Inc.
Unique Print Advertising    First   Rhea & Kaiser Mktg. Comm.
Radio-single                First   Rhea & Kaiser Mktg. Comm.
Radio-series                First   Harvest PR & Marketing, Inc.
                            Merit   Rhea & Kaiser Mktg. Comm.
Direct Mail-farmer          First   Broadhead + Co
  directed--flat
Direct Mail-farmer          First   Rhea & Kaiser Mktg. Comm.
  directed--3-D
Direct Mail-to dealers,     First   Rhea & Kaiser Mktg. Comm.
  dist./sales reps-3-0      Merit   Rhea & Kaiser Mktg. Comm.
Billboards or
  Other Outdoor             First   Rhea & Kaiser Mktg. Comm.
Brochures, Catalogs-to      First   Broadhead + Co
  dealers, dist./           Merit   Rhea & Kaiser Mktg. Comm.
  sales reps
Media Relations             First   Harvest PR & Marketing, Inc.
                            Merit   Harvest PR & Marketing, Inc.
Producer Funded PR          First   Broadhead + Co
  Program--to ag
  audiences
Producer/Co.--Funded PR     First   Harvest PR & Marketing, Inc.
  program--to consumers     Merit   Ketchum, Inc.
News or Feature Article     First   Harvest PR & Marketing, Inc.
                            Merit   Rhea & Kaiser Mktg. Comm.
Persuasive Writing          First   Broadhead + Co
News Release                First   Harvest PR & Marketing, Inc.
                            Merit   Harvest PR & Marketing, Inc.
Co. & Assoc. Newsltrs--     First   Broadhead + Co
  ext.-farmers/
  growers/ranchers
Company & Association       First   In-house
  Magazines--external

Electronic Publications     First   Fieldtrip, Inc.
Web Site--educational       First   Harvest PR & Marketing, Inc.
  focus, dir.
  to consumers
Turf & Ornamental           First   Rhea & Kaiser Mktg. Comm.
  Campaign Element

REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MOKAN,
ROCKY MOUNTAIN, SOUTHWEST)

CATEGORY NAME               PLACE   AGENCY

Multi-Media                 First   AdFarm
  Campaigns--Local          Merit   AdFarm
Multi-Media                 First   Nicholson Kovac, Inc.
  Campaigns--Regional       Merit   Swanson Russell Associates
Multi-Media                 First   McCormick Company
  Campaigns--National       Merit   Osborn & Barr Communications
New Product Introduction    First   Blasedel Cleaver Schwalbe Com.
                            Merit   In-house
Producer or Company--       First   Legacy Marketing Group
  Funded Advertising        Merit   Osborn & Barr Communications
  Campaigns
Spreads single              First   Bader Rutter & Associates
                            Merit   AdFarm
Spreads, series             First   AdFarm
                            Merit   Osborn & Barr Communications
Single Page Ads,            First   Bader Rutter & Associates
  single entry              Merit   Woodruff Sweitzer
Single Page-Ads, series     First   Left Field
                            Merit   The Honda Group
Less Than Page Ads,         First   Osborn & Barr Communications
  single entry              Merit   Armstrong/Shank
Less Than Page              First   Adfarm
  Ads, series               Merit   Ayres Kahler
Trade Ads, single entry     First   Blasedel Cleaver Schwalbe Com.
                            Merit   In-house
Trade Ads series            First   Swanson Russell Associates
Unique Print Advertising    First   David & Associates
                            Merit   AdFarm
Radio-single                First   Osborn & Barr Comm.
                            Merit   Nicholson Kovac, Inc.
Radio-series                First   AdFarm
                            Merit   Bernstein-Rein Advertising, Inc.
Television--single          First   Bernstein-Rein Advertising, Inc.
  or series                 Merit   Woodruff Sweitzer
AV Presentations--to        First   Osborn & Barr Communications
  farmers ranchers,         Merit   Rodgers Townsend
  growers
AV Presentation--           First   Rodgers Townsend
  dealers, distributors,    Merit   Swanson Russell Associates
  sales reps
Advertising on the Web      First   Osborn & Barr Communications
                            Merit   Blasedel Cleaver Schwalbe Com.
Digital Presentations       First   VML
                            Merit   VML
Direct Mail-farmer          First   David & Associates
  directed---flat           Merit   Osborn & Barr Communications
Direct Mail-farmer          First   Swanson Russell Associates
  directed--three-          Merit   Osborn & Barr Communications
  dimensional
Direct Mail-to dealers      First   AdFarm
  distributors-sales        Merit   In-house
  reps-flat
Direct Mail-to dealers,     First   Osborn & Barr Communications
  distributors/sales        Merit   Woodruff Sweitzer
  reps-3-D
Billboards or               First   Osborn & Barr Communications
  Other Outdoor             Merit   McCormick Company

Customer Brochures,         First   Swanson Russell Associates
  Catalogs--farmer-         Merit   Woodruff Sweitzer
  directed-single
Customer Brochures          First   Ayres Kohler
  Catalogs--farmer
  directed-series
Brochures, Catalogs--to     First   The Team, Inc.
  dealers, distributors/    Merit   Broadhead + Company
  sales reps
Point-of-Purchase           First   Woodruff Sweitzer
  Materials                 Merit   Swanson Russell Associates
Exhibits                    First   Osborn & Barr-Communications
                            Merit   Swanson Russell Associates
Premium/Specialties         First   In-house
                            Merit   Ayres Kohler
Corporate Identity          First   Rodgers Townsend
                            Merit   Paradowski Creative
Advertisements              First   In-house
                            Merit   Osborn & Barr Communications

Other Elements              First   In-house
                            Merit   U. of NE-Lincoln
Overall PR Campaign         First   McCormick Company
                            Merit   Fleishman-Hillard
Media Relations             First   Swanson Russell Associates
                            Merit   Swanson Russell Associates
Public Affairs/issues       First   Fleishman-Hillard Inc.
  management                Merit   Swanson Russell Associates
Producer Funded PR          First   Osborn & Barr Communications
  Program--to ag            Merit   Fleishman-Hillard
  audiences
Producer or Co.--Funded     First   FIeishman-Hillard, Inc.
  PR program--to            Merit   AdFarm
  consumers
News or Feature Article     First   Nicholson Kovac, Inc.
                            Merit   Fleishman-Hillard
Persuasive Writing          First   Broadhead + Company
                            Merit   Osborn & Barr Communications
News Release                First   Swanson Russell Associates
                            Merit   Swanson Russell Associates
Events--customer events     First   Bader Rutter & Associates
                            Merit   Osborn & Barr Communications
Events--internal events     First   Fleishman-Hillard
                            Merit   Ayres Kahler
Co. & Assoc. Newsltrs-      First   Osborn & Barr Communications
  ext-farmers/growers/      Merit   David & Associates
  ranchers
Co. & Assoc.                First   Broadhead + Company
  Newsltrs--ext-dealer      Merit   McCormick Company
  distributor, etc.
Company & Association       First   McCormick Company
  Magazines-external        Merit   Ayres Kahler
Company                     First   McCormick Company
  Publications--internal    Merit   Blasedel Cleaver Schwalbe Com.
Company Publications--      First   David & Associates
  annual report             Merit   Nat'l Cattlemen's Beef Assoc.
Broadcast News              First   In-house
                            Merit   Fleishman-Hillard
Electronic Publications     First   Osborn & Barr Communications
                            Merit   Bader Rutter & Associates
Interactive Marketing       First   McCormick Company
  Tools                     Merit   Blasedel Cleaver Schwalbe Com.
Web Site--directed to       First   Nicholson Kovac, Inc.
  farmers, growers          Merit   Osborn & Barr Communications
  or ranchers
Web Site--educational       First   Broadhead + Company
  focus, directed           Merit   Fleishman-Hillard, Inc.
  to consumers
Companion Animal            First   McCormick Company
  Advertising Campaign      Merit   McCormick Company
Turf & Ornamental           First   In-house
  Advertising Campaign
Companion Animal Public     First   Swanson Russell Associates
  Relations Campaign        Merit   Swanson Russell Associates
Companion Animal            First   Two West
  Campaign Element          Merit   Left Field Creative
Turf & Ornamental           First   Woodruff Sweitzer
  Campaign Element          Merit   Paradowski Creative

REGION III (CORNBELT, IOWA, NORTH CENTRAL, NORTHERN PRAIRIE)

CATEGORY NAME               PLACE   AGENCY

Multi-Media                 First   AdFarm
  Campaigns--Local          Merit   Colle+McVoy
Multi-Media                 First   Colle+McVoy
  Campaigns--Regional       Merit   The Meyocks Group
Multi-Media                 First   Colle+McVoy
  Campaigns--National       Merit   Martin Williams Advertising
New Product Introduction    First   The Meyocks Group
                            Merit   The Meyocks Group
Producer or Company-        First   The Richards Group
  Funded Ad Campaigns       Merit   Strategic America
Spreads, single             First   Martin Williams
                            Merit   Colle+McVoy
Spreads, series             First   AdFarm
                            Merit   Colle+McVoy
Single Page Ads,            First   Yamamoto Moss Mackenzie
  single entry              Merit   McCormick Company
Single Page Ads,            First   Colle+McVoy
  series                    Merit   Martin Williams
Less Than Page Ads,         First   Colle+McVoy
  single entry              Merit   Martin Williams
Less Than Page              First   Colle+McVoy
  Ads, series               Merit   Strategic America
Trade Ads, single entry     First   Agriculture Group Inc.
                            Merit   Colle+McVoy
Trade Ads-series            First   Colle+McVoy
                            Merit   Broadhead + Co
Unique Print                First   Strategic America
  Advertising               Merit   Colle+McVoy
Radio-single                First   The Meyocks Group
                            Merit   Paulsen Marketing
Radio-series                First   AdFarm
                            Merit   McCormick Company
Television-single           First   Colle+McVoy
  or series                 Merit   Colle+McVoy
AV Presentations-to         First   SOLUTIONS Inc.
  farmers ranchers,         Merit   REL Productions, Ltd.
  growers
AV Presentations-           First   Colle+McVoy
  dealers, distributors,    Merit   Broadhead + Co
  sales reps
Advertising on the Web      First   Colle+McVoy
                            Merit   Colle+McVoy
Digital Presentations       First   McCormick Co & IONA Group
                            Merit   Idea Outpost
Direct Mail-farmer          First   Martin Williams
  directed-flat             Merit   AdFarm
Direct Mail-farmer          First   Group Leaf LLC
  directed-three-           Merit   Martin Williams
  dimensional
Direct Mail-to dealers,     First   Insight Marketing
  distributors/sales        Merit   Broadhead + Co
  reps-flat
Direct Mail-to dealers,     First   Albarella Design
  distributors/             Merit   The Meyocks Group
  sales reps-3-0
Billboards or               First   Colle+McVoy
  Other Outdoor             Merit   Colle+McVoy
Customer Brochures,         First   AdFarm
  Catalogs-farmer           Merit   The Meyocks Group
  directed-single
Customer Brochures,         First   SOLUTIONS Inc.
  Catalogs-farmer           Merit   Agriculture Group Inc.
  directed series
Brochures, Catalogs-to      First   Paulsen AgriBranding
  dealers,                  Merit   In-house
  distributors/
  sales reps
Point-of-                   First   McCormick Company
  Purchase Materials        Merit   McCormick Company
Exhibits                    First   McCormick Company
                            Merit   Bader Rutter & Associates, Inc.
Premium/Specialties         First   Broadhead + Co
                            Merit   In-house
Corporate Identity          First   Osborn & Barr Communications
                            Merit   Strategic America
Advertisements              First   Davis Harrison Dion
Other Elements              First   In-house
                            Merit   In-house
Overall PR Campaign         First   Padilla Speer Beardsley
                            Merit   Colle+McVoy
Media Relations             First   Morgan&Myers
                            Merit   Broadhead + Co
Producer Funded PR          First   Morgan&Myers
  Program--to ag            Merit   The Integer Group
  audiences
Producer/Company-           First   The Odney Advertising Agency
  Funded PR program--       Merit   Demeter Communications
  to consumers
News or Feature Article     First   Martin Williams
                            Merit   Padilla Speer Beardsley
Persuasive Writing          First   In-house
                            Merit   McCormick Company
News Release                First   In-house
                            Merit   Bader Rutter & Associates, Inc.
Events--customer events     First   Morgan&Myers
                            Merit   Martin Williams
Events--internal events     First   Bader Rutter & Associates, Inc
Co. & Assoc. Newsltrs-      First   AdFarm
  ext. farmers/
  growers/ranchers
Company & Association       First   Farms.com
  Magazines-external        Merit   Padilla Speer Beardsley
Company Publications--      First   Colle+McVoy
  internal                  Merit   Bader Rutter & Associates, Inc.
Company Publications--      First   Innova Ideas and Services
  annual report             Merit   AdFarm
Broadcast News              First   Martin Williams
                            Merit   DemeterComm w/DHTV Productions
Electronic Publications     First   Colle+McVoy
                            Merit   Broadhead + Co
Interactive Marketing       First   Morgan&Myers
  Tools                     Merit   Trilix Marketing Group
Web Site--to farmers,       First   Colle+McVoy
  growers or ranchers       Merit   Paulsen AgriBranding
Web Site--educational       First   REL Productions, Ltd.
  focus, to consumers       Merit   Trilix Marketing Group
Companion Animal            First   Paulsen AgriBranding
  Advertising Campaign      Merit   Martin Williams
Turf & Ornamental           First   Paulsen AgriBranding
  Advertising Campaign      Merit   Paulsen AgriBranding
Turf & Ornamental Public    First   Padilla Speer Beardsley
  Relations Campaign
Companion Animal            First   Colle+McVoy
  Campaign Element          Merit   Colle+McVoy
Turf & Ornamental           First   Paulsen AgriBranding
  Campaign Element          Merit   Padilla Speer Beardsley

REGION IV (BADGER, CHICAGO, HEARTLAND, MID-AMERICA)

CATEGORY NAME               PLACE   AGENCY

Multi-Media                 First   Colle+McVoy
  Campaigns--Local          Merit   Rhea & Kaiser Mktg. Comm.
Multi-Media                 First   OPEN ROADS
  Campaigns--Regional       Merit   Rhea & Kaiser Mktg. Comm.
Multi-Media                 First   Bader Rutter & Associates
  Campaigns--National       Merit   Rhea & Kaiser Mktg. Comm.
New Product Introduction    First   Rhea & Kaiser Mktg. Comm.
                            Merit   Filament Mktg. & Dist. Design
Producer or Company--       First   Stephan & Brady, Inc.
  Funded Advertising        Merit   Stephan & Brady, Inc.
  Campaigns
Spreads, single             First   Bader Rutter & Associates
                            Merit   Rhea & Kaiser Mktg. Comm.

Spreads, series             First   Colle+McVoy
Single Page Ads,            First   Bader Rutter & Associates
  single entry              Merit   Rhea & Kaiser Mktg. Comm.
Single Page Ads, series     First   Colle+McVoy
                            Merit   Colle+McVoy
Less Than Page Ads,         First   In-house
  single entry              Merit   OPEN ROADS
Less Than Page              First   OPEN ROADS
  Ads, series
Trade Ads, single entry     First   Bader Rutter & Associates
                            Merit   Bader Rutter & Associates
Unique Print Advertising    First   Bader Rutter & Associates
                            Merit   Rhea & Kaiser Mktg. Comm.
Radio-single                First   Rhea & Kaiser Mktg. Comm.
                            Merit   Rhea & Kaiser Mktg. Comm.
Radio-series                First   Bader Rutter & Associates
                            Merit   Bader Rutter & Associates
Television-single           First   Bader Rutter & Associates
  or series                 Merit   The Gunter Agency
AV Presentations--to        First   The Integer Group
  farmers ranchers,
  growers                   Merit   Bader Rutter & Associates
AV Presentations--          First   OPEN ROADS
  dealers, distributors,
  sales reps
Digital Presentations       First   Rhea & Kaiser Mktg. Comm.
Direct Mail-farmer          First   Bader Rutter & Associates
  directed--flat            Merit   Rhea & Kaiser Mktg. Comm.
Direct Mail-farmer          First   Simantel Group
  directed--three-          Merit   Bader Rutter & Associates
  dimensional
Direct Mail-to dealers      First   Filament Mktg. & Dist. Design
  distributors or           Merit   Bader Rutter & Associates
  sales reps-flat
Direct Mail-to dealers      First   Celtic Marketing, Inc.
  distributors or
  sales reps-3-D
Billboards or               First   Rhea & Kaiser Mktg. Comm.
  Other Outdoor
Customer Brochures,         First   The Integer Group
  Catalogs-farmer
  directed single
Customer Brochures,         First   Gibbs & Soell Public Relations
  Catalogs-farmer           Merit   McDaniels Marketing Comm.
  directed-series
Brochures, Catalogs-to      First   Simantel Group
  dealers, list./           Merit   Simantel Group
  sales reps
Point-of-Purchase           First   Bader Rutter & Associates
  Materials                 Merit   Colle+McVoy
Exhibits                    First   In-house
                            Merit   Rhea & Kaiser Mktg. Comm.
Premium/Specialties         First   Morgan&Myers
                            Merit   Morgan&Myers
Corporate Identity          First   Filament Mktg. & Dist. Design
                            Merit   Morgan&Myers
Advertisements              First   Charleston/Orwig
                            Merit   In-house
Other Elements              First   Charleston/Orwig
Media Relations             Merit   Charleston/Orwig
                            First   The Integer Group
Public Affairs/             First   The Gunter Agency
  issues management         Merit   Charleston/Orwig
News or Feature Article     First   In-house
                            Merit   Kenna B. Rathai Comm.
News Release                First   Rhea & Kaiser Mktg. Comm.
                            Merit   Morgan&Myers
Events--customer events     First   Gibbs & Soell
Events--internal events     Merit   Bader Rutter & Associates
                            First   Morgan&Myers/ThomasWerks
Co. & Assoc. Newsltrs--     First   Rhea & Kaiser Mktg. Comm.
  ext-farmers/growers/      Merit   In-house
  ranchers
Company & Association       First   Cygnus Business Media
  Magazines--external       Merit   In-house
Company Publications--      First   Morgan&Myers
  annual report             Merit   Morgan&Myers
Broadcast News              First   The Integer Group
Electronic Publications     First   Bader Rutter & Associates
Interactive                 First   Gibbs & Soell Public Relations
  Marketing Tools           Merit   Bader Rutter & Associates
Web Site--directed to       First   OPEN ROADS
  farmers, growers or
  ranchers
Web Site--educational       First   Morgan&Myers
  focus, directed to        Merit   Stephan & Brady, Inc.
  consumers
Companion Animal            First   Stephens & Assoc. Advertising
  Advertising Campaign      Merit   Rhea & Kaiser Mktg. Comm.
Turf & Ornamental           First   Bader Rutter & Associates
  Advertising Campaign      Merit   Rhea & Kaiser Mktg. Comm.
Companion Animal Public     First   Bader Rutter & Associates
  Relations Campaign
Turf & Ornamental Public    First   Bader Rutter & Associates
  Relations Campaign
Companion Animal            First   Stephens & Assoc. Advertising
  Campaign Element          Merit   Stephens & Assoc. Advertising
Turf & Ornamental           First   Rhea & Kaiser Mktg. Comm.
  Campaign Element
REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)

CATEGORY NAME               PLACE   AGENCY

Multi-Media                 First   Rhea & Kaiser Mktg. Comm.
  Campaigns--Local          Merit   archer>malmo
Multi-Media                 First   Martin Williams
  Campaigns--Regional       Merit   Rhea & Kaiser Mktg. Comm.
Multi-Media                 First   Bader Rutter & Associates, Inc.
  Campaigns--National
New Product Introduction    First   Winnercomm, Inc.
                            Merit   archer>malmo
Spreads, single             First   Quarry Integrated Comm.
                            Merit   Quarry Integrated Comm.
Single Page Ads,            First   Martin Williams
  single entry              Merit   archer>malmo
Single Page Ads, series     First   In-house
                            Merit   Quarry Integrated Comm.
Less Than Page Ads,         First   Martin Williams
  single entry              Merit   Quarry Integrated Comm.
Unique Print Advertising    First   archer>malmo
                            Merit   Martin Williams
Radio-single                First   Rhea & Kaiser Mktg. Comm.
                            Merit   archer>malmo
Radio-series                First   Martin Williams
Television--single          First   Martin Williams
  or series                 Merit   Bader Rutter & Associates, Inc.
AV Presentations--to        First   In-house
  farmers ranchers,         Merit   Brighton
  growers
AV Presentations--          First   archer>malmo
  dealers, distributors,    Merit   archer>malmo
  sales reps
Advertising on the Web      First   Quarry Integrated Comm.
                            Merit   Martin Williams
Digital Presentations       First   Gibbs & Soell, Inc.--Raleigh
                            Merit   Quarry Integrated Comm.
Direct Mail-farmer          First   Martin Williams
  directed--flat            Merit   Bader Rutter & Associates, Inc.
Direct Mail-farmer          First   archer>malmo
  directed--three-          Merit   Gibbs & Soell, Inc.--Raleigh
  dimensional
Direct Mail-to dealers,     First   Rhea & Kaiser Mktg. Comm.
  distributors or           Merit   archer>malmo
  sales reps--flat
Direct Mail-to dealers,     First   Gibbs & Soell, Inc.--Raleigh
  distributors or           Merit   Bader Rutter & Associates, Inc.
  sales reps--3-D
Billboards or               First   Rhea & Kaiser Mktg. Comm.
  Other Outdoor             Merit   archer>malmo

Customer Brochures,         First   In-house
  Catalogs--farmer          Merit   Gibbs & Soell, Inc.--Raleigh
  directed-single
Customer Brochures,         First   Gibbs & Soell Public Relations
  Catalogs--former
  directed-series
Brochures, Catalogs-to              Gibbs & Soell, Inc.--Raleigh
  dealers, dist./           Merit   Gibbs & Soell, Inc.--Raleigh
  sales reps
Point-of-Purchase           First   Rhea & Kaiser Mktg. Comm.
  Materials                 Merit   archer>malmo
Exhibits                    Rut     In-house
                            Merit   Quarry Integrated Comm.
Premium/Specialties         First   Charleston/Orwig
                            Merit   Quarry Integrated Comm.
Corporate Identity          First   Rhea & Kaiser Mktg. Comm.
Overall PR Campaign         First   Quarry Integrated Comm.
                            MOM     archer>malmo
Media Relations             Rut     Gibbs & Soell, Inc.--Raleigh
                            Merit   archer>malmo
News or Feature Article     First   archer>malmo
                            Merit   Bader Rutter & Associates, Inc.
Persuasive                  Rut     archer>malmo
                            Merit   archer>malmo
News-Release                First   Harvest PR & Marketing, Inc.
                            Merit   Bader Rutter & Associates, Inc.
Events-customer events      First   archer>malmo
                            Merit   Quarry Integrated Comm.
Events--internal events     First   Gibbs Soell, Inc.--Raleigh
                            Merit   Rhea Kaiser Mktg. Comm.
Co. Assoc. Newsltrs--       First   Gibbs Soell, Inc.--Raleigh
  ext-farmers/              Merit   Rhea & Kaiser Mktg. Comm.
  growers/ranchers
Co. & Assoc.                First   Gibbs & Soell, Inc.--Raleigh
  Magazines--ext.
  dealer distributor,
  etc.
Company & Association       First   Winnercomm, Inc.
  Magazines-external        Merit   Quarry Integrated Comm.
Broadcast News              First   archer>malmo
                            MOM     archer>malmo
Electronic-Publications     First   Rhea & Kaiser Mktg. Comm.
                            Merit   Bader Rutter & Associates, Inc.
Web Site-directed to        First   Charleston/Orwig
  farmers, growers          Merit   Insight Marketing
  or ranchers
Companion Animal            First   Bader Rutter & Associates, Inc.
  Advertising Campaign      Merit   In-house
Turf & Ornamental           First   Winnercomm, Inc.
  Advertising Campaign      Merit   archer>malmo
Turf & Ornamental Public    First   archer>malmo
  Relations Campaign        Merit   archer>malmo
Companion Animal            First   Bader Rutter & Associates, Inc.
  Campaign Element          Merit   In-house
Turf & Ornamental           First   Rhea & Kaiser Mktg. Comm.
  Campaign Element          Merit   Trone and Exhibit Resources

REGION VI (CHESAPEEAKE, EASTERN, OHIO)

CATEGORY NAME               PLACE   AGENCY

Multi-Media                 First   Nicholson Kovac, Inc.
  Campaigns--Local
Multi-Media                 First   Nicholson Kovac, Inc.
  Campaigns--Regional
Multi-Media                 First   Martin Williams Advertising
  Campaigns--National       Merit   Martin Williams Advertising
New Product Introduction    First   Maclay & Shoemaker Graphics
                            Merit   Nicholson Kovac, Inc.
Producer or Company--       First   Latorra, Paul & McCann Ad.
  Funded Advertising
  Campaigns
Spreads, single             First   Martin Williams Advertising
                            Merit   Colle+McVoy
Spreads, series             First   Colle+McVoy
Single Page Ads,            First   Martin Williams Advertising
  single entry              Merit   Martin Williams Advertising
Single Page Ads, series     First   McCormick Company
                            Merit   Nicholson Kovac, Inc.
Less Than Page Ads,         First   Colle+McVoy
  single entry
Less Than Page              First   Colle+McVoy
  Ads, series
Trade Ads, single entry     First   Latorra, Paul & McCann Ad.
                            Merit   Latorra, Paul & McCann Ad.
Unique Print Advertising    First   Colle+McVoy
                            Merit   Martin Williams Advertising
Radio-single                First   Nicholson Kovac, Inc.
                            Merit   Martin Williams Advertising
Radio-series                First   Martin Williams Advertising
Television-single           First   Max Films
  or series
AV Presentations-to         First   Max Films
  farmers ranchers,
  growers
AV Presentations-           First   Colle+McVoy
  dealers, distributors,
  sales reps
Advertising on the Web      First   Colle+McVoy
                            Merit   Martin Williams Advertising
Direct Mail-farmer          First   Martin Williams Advertising
  directed--flat            Merit   Broadhead + Co
Direct Mail-farmer          First   Martin Williams Advertising
  directed--three-
  dimensional
Direct Mail-to dealers,     First   McCormick Company
  distributors or           Merit   McCormick Company
  sales reps-flat
Customer Brochures,         First   McCormick Company
  Catalogs--farmer          Merit   Maclay & Shoemaker Graphics
  directed-single
Customer Brochures,         First   Gibbs & Soell Inc.
  Catalogs--farmer
  directed-series
Brochures, Catalogs--to     First   Martin Williams Advertising
  dealers, dist./           Merit   Charleston/Orwig
  sales reps
Point-of-Purchase           First   McCormick Company
  Materials
Corporate Identity          First   Nicholson Kovac, Inc.
                            Merit   Nicholson Kovac, Inc.
Overall PR Campaign         First   Gibbs & Soell Inc.
                            Merit   Nicholson Kovac, Inc.
Media Relations             First   Gibbs & Soell Inc.
                            Merit   Fleishman-Hillard
Producer or Co. Funded      First   In-house
  PR program--to
  consumers
News or Feature Article     First   Charleston/Orwig
                            Merit   Charleston/Orwig
Persuasive Writing          First   Nicholson Kovac, Inc.
                            Merit   Martin Williams Advertising
News Release                First   Nicholson Kovac, Inc.
                            Merit   Fleishman-Hillard
Events--customer events     First   Nicholson Kovac, Inc.
                            Merit   Latorra, Paul & McCann Ad.
Co. & Assoc. Newsltrs-      First   Nicholson Kovac, Inc.
  ext-farmers/growers/      Merit   Latorra, Paul & McCann Ad.
  ranchers
Company & Association       First   Martin Williams Advertising
  Magazines--external
Broadcast News              First   PR Works
Electronic Publications     First   Nicholson Kovac, Inc.
Web Site--directed to       First   Colle+McVoy
  farmers, growers          Merit   PR Works
  or ranchers
Web Site--educational       First   Latorra, Paul & McCann Ad.
  focus, directed
  to consumers
Companion Animal            First   Osborn & Barr Communications
  Advertising Campaign      Merit   Rhea & Kaiser Mktg. Comm.
Companion Animal            First   Latorra, Paul & McCann Ad.
  Public Relations
  Campaign
Companion Animal            First   Rhea & Kaiser Mktg. Comm.
  Campaign Element          Merit   Rhea & Kaiser Mktg. Comm.

REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST,
NAMA CAL, NAMA PACIFIC)

CATEGORY NAME               PLACE   ENTRY TITLE

Multi-Media                 First   Gem Exceptional Jewel Campaign
  Campaigns-Local           Merit   Four Aces for Weed Control
Producer or Company-        First   Chilean Avocado Radio Campaign
  Funded Ad Campaigns       Merit   Comic Book Print/Denise
                                      Austin Vignettes TV
Single Page Ads,            First   Drive Them to an Early Grave
  single entry              Merit   I Admire Innovation print ad
Single Page Ads, series     First   I Zebu Series
Trade Ads, single entry     First   Comic Book Ad
Trade Ads, series           First   Project Reinvent
                            Merit   Comic Book Campaign
Unique Print Advertising    First   Envidor Citrus Testimonial Insert
Radio-single                First   Gem King Radio
Radio-series                First   Just Buy Cottonseed
                            Merit   Envidor Miticide Theater Radio
Direct Mail-farmer          First   Stomp More Value
  directed--flat
Direct Mail-farmer          First   Admire Pro Innovation Direct Mail
  directed--3-D
Direct Mail-to dealers,     First   Gem Exceptional Jewel Direct Mail
  dist./sales reps-3-0      Merit   Envidor Outdoor
Billboards or
  Other Outdoor             First   Gem Exceptional Jewel Outdoor
Brochures, Catalogs-to      First   Almond Orchard Worker
  dealers, dist./                     Training Guide
  sales reps                Merit   Citrus Greening Tech Sheets
Media Relations             First   USA Pears Media Relations Program
                            Merit   Cottonseed Oil Comeback Tour
Producer Funded PR          First   Almond Board of California,
  Program--to ag                      working for you
  audiences
Producer/Co.--Funded PR     First   Pear Panache
  program--to consumers     Merit   Plum Perfect Online Campaign
News or Feature Article     First   Are You Ready for Cottonseed?
                                      "Feed & Grain" mag.
                            Merit   Disease Management 101
Persuasive Writing          First   Team Ethanol Editorial in
                                      the "Miami Herald"
News Release                First   Pears Make a Splash as Fresh
                                      Drink Trend for 2001
                            Merit   Biodiesel Initiative Fuels
                                      "Old Process"
Co. & Assoc. Newsltrs--     First   Almond Board of California
  ext.-farmers/                       Monthly Newsletter
  growers/ranchers
Company & Association       First   CAPCA Adviser
  Magazines--external

Electronic Publications     First   World of Zeba Monthly
                                      e-Newsletter
Web Site--educational       First   Pear Panache Web Site
  focus, dir.                         (www.PearPanache.com)
  to consumers
Turf & Ornamental           First   C-Series Strength Ad
  Campaign Element

REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MOKAN,
ROCKY MOUNTAIN, SOUTHWEST)

CATEGORY NAME               PLACE   ENTRY TITLE

Multi-Media                 First   Proline 3+3 Campaign
  Campaigns--Local          Merit   Option 1.2.3.--Print "You're
                                      proud of your babies"
Multi-Media                 First   Capture Rewards "Bigger,
                                      Better, Budder"
  Campaigns--Regional       Merit   Guardian Save-a-Calf
                                      Multi-Media Campaign
Multi-Media                 First   The Better Bt
  Campaigns--National       Merit   YieldGard VT Triple Campaign
New Product Introduction    First   Ingelvac[R] CircoFlex Campaign
                            Merit   John Deere 9030 Series
                                      Tractor Introduction
Producer or Company--       First   NFL Gridiron Milk
  Funded Advertising        Merit   U.S. Pear Bureau
  Campaigns
Spreads single              First   CleanWave Herbicide Small-
                                      Grains-Advertising
                            Merit   Puma Super--Clean-Fields
Spreads, series             First   Liquid Achieve Print Ad Series
                            Merit   Most Complete Testimonial
                                      Campaign
Single Page Ads,            First   Indar Fungicide Pome
  single entry                        Fruit Advertising
                            Merit   Don't be a Feed-A-Lot Operator
Single Page-Ads, series     First   "Power of Emotion" Campaign
                            Merit   Food Safety
Less Than Page Ads,         First   A more Sprayer print
  single entry              Merit   Cash Crop
Less Than Page              First   Range & Pasture Seasonal
  Ads, series                         Reasons Campaign
                            Merit   Solutions & Notepad Ads
Trade Ads, single entry     First   Boehringer Ingelheim Enterisol
                                      Ileitis Immunity on Tap
                            Merit   John Deere App. Equipment,
                                      introductory insert
Trade Ads series            First   Guardian Veterinary Testimonial
                                      Advertising
Unique Print Advertising    First   2007 World of Corn
                            Merit   Optimize Benefits to
                                      Soybeans and Corn
Radio-single                First   Animal Ag Initiative
                                      Radio--Maitre
                            Merit   "The Usual Suspect" Radio Spot
Radio-series                First   Group 2 Resistant Kochia is Scary
                            Merit   Baytril 100-86 & Hungry
                                      radio series
Television--single          First   QuickBayt Animated Fly
  or series                 Merit   RTV Dealer TV
AV Presentations--to        First   PowerMAX Launch Video
  farmers ranchers,         Merit   Mobile Technology Unit Video
  growers
AV Presentation--           First   Mobile Technology Unit
  dealers, distributors,              "Making Of" Video
  sales reps                Merit   Cavalry 9 DVD
Advertising on the Web      First   Roundup Ready Corn 2 Web Banners
                            Merit   Immunity on Tap; Spigot Banners
Digital Presentations       First   Huskie Digital Sales Kit
                            Merit   Provost Introductory Video
Direct Mail-farmer          First   Ag Open House Invitation
  directed---flat           Merit   "Commodity Classic--Your soybean
                                      checkoff is here"
Direct Mail-farmer          First   Purina Pig Starters Magnet/
  directed--three-          Merit   Sweepstakes Direct Mail
  dimensional
Direct Mail-to dealers      First   DEKALB Roundup Ready
  distributors-sales                  Conola Vials Kit
  reps-flat                 Merit   EMB Crop BioScience Retailer
                                      Direct Mail Series
Direct Mail-to dealers,     First   John Deere Agri-Services
  distributors/sales                  iView campaign
  reps-3-D                  Merit   NutriSphere-N Launch
                                      Event Invitation
Billboards or               First   EVITO Distributor
  Other Outdoor                       Direct Marketing
                            Merit   Soy Biodiesel Bus Wrap
                                      United Soybean Board
Customer Brochures,         First   Pioneer Window Wrap
  Catalogs--farmer-         Merit   2008 Catalog
  directed-single
Customer Brochures          First   Point of Sale CyLence and
  Catalogs--farmer                    Tempo brochure
  directed-series
Brochures, Catalogs--to     First   Valley Value and Product Series
  dealers, distributors/    Merit   SmartFresh Quality System
  sales reps                          Apple Sales Kit
Point-of-Purchase           First   Marketing Ethanol in
  Materials                           Your Backyard
                            Merit   Point of Sale CyLence and
                                      Tempo materials
Exhibits                    First   Guardian Save-a-Calf Kit
                            Merit   USB Big-3 Trade Show Display
Premium/Specialties         First   (FTMLO) Global Pet Expo
                                      Escalator Banner
                            Merit   John Deere Photo CD
Corporate Identity          First   Firestone Oliver 77
                                      Collectible Tractor
                            Merit   LFA Identity Package
Advertisements              First   Sovera Logo
                            Merit   Rope Ad

Other Elements              First   USB Big Three NAFB Ad
                            Merit   "Fresh Ideas" Room Drop
Overall PR Campaign         First   Agribusiness Anywhere
                            Merit   Pioneer Public Relations Program
Media Relations             First   Removing Trans Fat from
                                      America's Menus
                            Merit   FTMLO Press Conference
Public Affairs/issues       First   FTMLO Press Kit
  management                Merit   Horizon Organic
                                      "Standards of care"
Producer Funded PR          First   Atlantis Fish Food Recall
  Program--to ag            Merit   Animal Ag Initiative Toolkit
  audiences
Producer or Co.--Funded     First   Colorado Genetics. World Class
  PR program--to                      Performance.
  consumers                 Merit   Creating Need for a Seed
News or Feature Article     First   RBC Farm Photography Contest
                            Merit   RANMAN[R] Potato Feature Article
Persuasive Writing          First   Certified Seed Pays!
                            Merit   Will Steger Op Ed in
                                      St. Louis Dispatch
News Release                First   Soy 2020 One Vision.
                                      One Destination.
                            Merit   Sergeant's Splish Splash
                                      Photo Contest News Release
Events--customer events     First   Look at the Label
                            Merit   Cattle Profiling Summit
Events--internal events     First   YieldGard VT Triple on Tour
                                      with Ag Day
                            Merit   Advantage Multi Internal Launch
Co. & Assoc. Newsltrs-      First   CLAAS Tractor World Tour
  ext-farmers/growers/      Merit   USB's Beyond the Bean
  ranchers
Co. & Assoc.                First   Cornstalk Newsletter
  Newsltrs--ext-dealer      Merit   EPIC Monthly Newsletter
  distributor, etc.
Company & Association       First   Pioneer GrowingPoint[R] magazine
  Magazines-external        Merit   PivotPoint Magazine
Company                     First   Pioneer ProAction[R] newsletter
  Publications--internal    Merit   Sales Force Excellence Newsletter
Company Publications--      First   2007 Annual Report (50th
  annual report                       Anniversary Edition)
                            Merit   "Your Beef Checkoff"--2006
                                      Beef Board AR
Broadcast News              First   NCBA's Cattlemen to Cattlemen
                            Merit   Container Gardening for Fall
                                      Radio Media Tour
Electronic Publications     First   Roundup Ready Corn 2 Courier
                            Merit   SHARE e-newsletter
Interactive Marketing       First   Forage Forum
  Tools                     Merit   www.precisionpays.com
Web Site--directed to       First   www.CaptureLFR.com
  farmers, growers          Merit   www.NutriSphere-N.com
  or ranchers
Web Site--educational       First   www.drivingethanol.org
  focus, directed           Merit   www.petporents.com
  to consumers
Companion Animal            First   Reconcile Product Launch
  Advertising Campaign      Merit   Good Dog: Introducing Reconcile
Turf & Ornamental           First   TransFilm "Zip It Up" Ad
  Advertising Campaign
Companion Animal Public     First   FTMLO
  Relations Campaign        Merit   Sergeant's Splish Splash
                                      Photo Contest
Companion Animal            First   Custom Flea & Tick USB
  Campaign Element                    Flash Drives
                            Merit   ULTIUM--Martha Josey,
                                      Heroes & Legends
Turf & Ornamental           First   DISARM Print ad
  Campaign Element          Merit   RoundupPRO Brochure

REGION III (CORNBELT, IOWA, NORTH CENTRAL, NORTHERN PRAIRIE)

CATEGORY NAME               PLACE   ENTRY TITLE

Multi-Media                 First   Admire--Let's Talk Dirty
  Campaigns--Local          Merit   Answer Plot National
                                      Creative Campaign
Multi-Media                 First   CHS Link Campaign
  Campaigns--Regional       Merit   Dual and Fuel Campaign
Multi-Media                 First   Cenex[R] Brand Campaign
  Campaigns--National       Merit   Draxxin Red Campaign
New Product Introduction    First   Compact Tractor Tire Intro
                            Merit   Ag Direct Online Rollout
Producer or Company-        First   Don't be Blah.-2007 Campaign
  Funded Ad Campaigns       Merit   Join the Ride Iowa
Spreads, single             First   Discover Trophies
                            Merit   For Amber Tidal Waves of Grain
Spreads, series             First   Everything Else Pales
                                      in Comparison
                            Merit   New Holland "Amazing
                                      Machine"-Campaign.
Single Page Ads,            First   Skateboarder
  single entry              Merit   11CFT Introduction
Single Page Ads,            First   CHS Link Print Campaign
  series                    Merit   NK Seeds--Talk Shop, Lewis &
                                      Clark and Superhero
Less Than Page Ads,         First   New Holland CR9000 Ad
  single entry              Merit   Lexar-Yield Advantage
Less Than Page              First   Ag Day Ads
  Ads, series               Merit   Join the Ride Iowa
Trade Ads, single entry     First   Ethanol Technical Bulletin
                            Merit   Zinc-loaded for faster growth
Trade Ads-series            First   CHS Link Print Campaign
                            Merit   Uptime
Unique Print                First   Join the Ride Iowa
  Advertising               Merit   Cenex[R] Brand Test-Drive
                                      Insert Series-
Radio-single                First   Firestone Harvest 500 Co-op Radio
                            Merit   Wheel Deal Campaign
Radio-series                First   BigBoys Radio Series
                            Merit   Muscle Pod Super Hero
Television-single           First   Cenex[R] Brand Campaign Television
  or series                 Merit   Ag Day TV
AV Presentations-to         First   Garst Changing the Landscape
  farmers ranchers,                   Corporate Video
  growers                   Merit   BioFuture
AV Presentations-           First   New Holland "Amazing Machine"
  dealers, distributors,              Campaign Video
  sales reps                Merit   Harvest Time--EPIC Corporate
                                      Video 2007
Advertising on the Web      First   New Holland "Amazing
                                      Machine" Campaign
                            Merit   CHS Link Online Ads
Digital Presentations       First   Collateral Zoom
                            Merit   Best of Show: Equine
                                      Mineral Nutrition
Direct Mail-farmer          First   Axial-Control Direct mail
  directed-flat             Merit   Rimfire Reinforce Decision DM
Direct Mail-farmer          First   PIC Look Inside CD Mailing
  directed-three-           Merit   Draxxin Switch Direct Mail
  dimensional
Direct Mail-to dealers,     First   Self Mailer--"Extra Mile"
  distributors/sales        Merit   Uptime
  reps-flat
Direct Mail-to dealers,     First   CHS iPod Direct Mail Campaign
  distributors/             Merit   Ag Direct Online Training Reminder
  sales reps-3-0
Billboards or               First   2007 CROPLAN GENETICS Answer
  Other Outdoor                       Plot Billboards
                            Merit   Cenex[R] Brand Campaign Billboards
Customer Brochures,         First   2007 Heartland Hybrids Seed Guide
  Catalogs-farmer           Merit   Firestone Ag-Tire Brand Brochure
  directed-single
Customer Brochures,         First   Garst Corporate Folder
  Catalogs-farmer                     and Sales Inserts
  directed series           Merit   Phytase Brochures
Brochures, Catalogs-to      First   Focus Forward Booklet
  dealers,                  Merit   RCIS National Image Piece
  distributors/
  sales reps
Point-of-                   First   Muscle Pod Model
  Purchase Materials        Merit   Herculex XTRA
                                      Comparisons--Roots & Ears
Exhibits                    First   Farm Progress Show
                            Merit   Feed the Plant, Not the
                                      Field--Exhibit
Premium/Specialties         First   Squid Brew
                            Merit   Cenex[R] Brand Campaign
                                      Introduction Hot Button
Corporate Identity          First   2007 Census of Agriculture
                            Merit   Join the Ride Iowa
Advertisements              First   Presidential Exposure
Other Elements              First   Farm Stories Booklet
                            Merit   AgriLife Studios Launch Campaign
Overall PR Campaign         First   2007 QVM Certified Advisor
                                      Program
                            Merit   Answer Plot National
                                      Tour PR Campaign
Media Relations             First   Iowa Corn Indy 250 Media
                                      Relations Program
                            Merit   Ethanol "Bushel of News"
                                      Media Kit
Producer Funded PR          First   Iowa Corn Indy 250 Media
  Program--to ag                      Relations Program
  audiences                 Merit   U.S. Dairy Export Council
                                      Export Infographics
Producer/Company-           First   GEBTS Online Video Contest
  Funded PR program--       Merit   People Behind the Product
  to consumers
News or Feature Article     First   Healthy Cows Have Healthy
                                      Calves feature story
                            Merit   Fighting Fire with Fire
Persuasive Writing          First   The Renewable Fuels Reality Show
                            Merit   Putting pocket seed notebooks
                                      in the museum
News Release                First   CHS CEO Reality-Based Approach
                                      to Energy
                            Merit   MicroEssentials New Product
                                      Release
Events--customer events     First   Novartis Cow/Calf Veterinarian
                                      Symposiums
                            Merit   Delivering Solutions Through
                                      Research & Innova
Events--internal events     First   Working As One Launch
Co. & Assoc. Newsltrs-      First   "Nexera News" Newsletter
  ext. farmers/
  growers/ranchers
Company & Association       First   PIC Profit Improver
  Magazines-external        Merit   Latitude: Best Practices in
                                      Vegetation Management
Company Publications--      First   Cooperative Profiles
  internal                  Merit   Essential News Internal
                                      e-Newsletter
Company Publications--      First   On Any Given Day
  annual report             Merit   This is Sugar Country
Broadcast News              First   Cattlemen to Cattlemen
                                      Producer Ed. Segments
                            Merit   Who Are We? People Behind
                                      the Product Video
Electronic Publications     First   ePreview
                            Merit   EPIC Monthly Electronic Newsletter
Interactive Marketing       First   enews.penton.cam/enews/beef/
  Tools                               cowcalf/weekly
                            Merit   Online Seed Catalog & Brand
                                      Comparison Tool
Web Site--to farmers,       First   www.mbrservices.com
  growers or ranchers       Merit   www.ExcalibreQR.com
Web Site--educational       First   www.VandeRoseFarms.com
  focus, to consumers       Merit   www.arenusperformance.com
Companion Animal            First   Precious Pets Print Campaign
  Advertising Campaign      Merit   Solitude IGR Take Back the
                                      Yard Campaign
Turf & Ornamental           First   Walters Gardens Raised Right
  Advertising Campaign      Merit   Kubota "Life is Grand" Campaign
Turf & Ornamental Public    First   The BASF Turf Council
  Relations Campaign                  Advisory Board Program
Companion Animal            First   Tennis Ball
  Campaign Element          Merit   Leash
Turf & Ornamental           First   Kubota "Life is Grand" TV Spot
  Campaign Element          Merit   Hale of the Month

REGION IV (BADGER, CHICAGO, HEARTLAND, MID-AMERICA)

CATEGORY NAME               PLACE   ENTRY TITLE

Multi-Media                 First   Silver Linings Crop
  Campaigns--Local                    Insurance Campaign
                            Merit   FS Seed Ad Campaign
Multi-Media                 First   2007 Harvestore Campaign
  Campaigns--Regional       Merit   Provost Awareness Campaign
Multi-Media                 First   Mycogen[R] Grain Corn Campaign
  Campaigns--National       Merit   Liberty--Break the
                                      Resistance Campaign
New Product Introduction    First   Aeris Campaign
                            Merit   Bovance Brand Launch
Producer or Company--       First   Show Us Your Spots!
  Funded Advertising        Merit   Grate Cheese. Period
  Campaigns
Spreads, single             First   Delegate Insecticide Pome
                                      Fruit Advertising
                            Merit   Liberty--Break the
                                      Resistance Spread Ad

Spreads, series             First   Case IH Productivity Campaign
Single Page Ads,            First   Enable Fungicide
  single entry                        Sugarbeet Advertising
                            Merit   Aeris Print Ad
Single Page Ads, series     First   Part-Time Farmer Print Campaign
                            Merit   Case IH Productivity Campaign
Less Than Page Ads,         First   Green with Envy Rate Promotion
  single entry              Merit   Harvestore--Faster than a
                                      speeding payloader
Less Than Page              First   Biotal Ad Series
  Ads, series
Trade Ads, single entry     First   Durango[R] DMA[R] Herbicide
                                      Launch Ag Retailer
                            Merit   The Rules Have Changed
Unique Print Advertising    First   Radiant Insecticide Belly
                                      Bond & Print Advertising
                            Merit   Aeris Print Insert
Radio-single                First   Aeris Radio
                            Merit   Poncho--"Coach" Radio Spot
Radio-series                First   SureStart[R] Herbicide
                                      Launch Radio Series
                            Merit   FS Seed Radio
Television-single           First   Mycogen[R] Grain Corn TV
  or series                 Merit   Bury A Tradition TV
AV Presentations--to        First   2006 Annual Meeting Video
  farmers ranchers,
  growers                   Merit   Silage Testimonial DVD
AV Presentations--          First   Right Now! Meeting Opener
  dealers, distributors,
  sales reps
Digital Presentations       First   Laudis--Pre-Launch
                                      Internal Training CD
Direct Mail-farmer          First   TETRADURE BRD Producer Mailer
  directed--flat            Merit   Provost Direct Mail
Direct Mail-farmer          First   LG Seeds RPM prospect
  directed--three-                    mailer campaign
  dimensional               Merit   WideMatch Herbicide Direct Mail
Direct Mail-to dealers      First   Bovance Launch Media Mailer
  distributors or           Merit   Pole Position Launch Mailing
  sales reps-flat                     Invitation
Direct Mail-to dealers      First   Purina Dealer Kit
  distributors or
  sales reps-3-D
Billboards or               First   Stance Outdoor
  Other Outdoor
Customer Brochures,         First   Key Message Flipbook
  Catalogs-farmer
  directed single
Customer Brochures,         First   Axial Regionalized Sell Sheets
  Catalogs-farmer           Merit   Illinois Soybean
  directed-series                     Aquaculture Brochure
Brochures, Catalogs-to      First   LG Seeds 2007 / 2008 Seed Guide
  dealers, list./           Merit   LG Seeds Site Seller Brochure
  sales reps
Point-of-Purchase           First   CleanWave Herbicide Point of
  Materials                           Purchase Display
                            Merit   Get Red Dealer POP
Exhibits                    First   Farm Progress Show exhibit
                            Merit   Commodity Classic exhibit
Premium/Specialties         First   Anniversary Poster Series
                            Merit   Axial-flow Combine 30th
                                      Anniversary Poster
Corporate Identity          First   Bovance Corporate Logo
                            Merit   Biodiesel Ready logo
Advertisements              First   2007 Cow Judging Contest Ad
                            Merit   Excited
Other Elements              First   The Dairy Man campaign
Media Relations             Merit   2007 Hoard's Dairyman Cow
                                      Judging Contest Poster
                            First   Dairy Farmer Image Media Kit
Public Affairs/             First   It's Easier To Bury A Tradition
  issues management         Merit   Learners to Leaders program
News or Feature Article     First   Life and death and life far a barn
                            Merit   Oil Options for Deep-Fat Frying
News Release                First   Herbicide resistance
                            Merit   Steiger & Magnum Reach
                                      Landmark Anniversaries
Events--customer events     First   2007 Syngenta Learning Centers
Events--internal events     Merit   Western Dairy Management Conference
                            First   2007 Case IH Dealer Business
                                      Meeting--Feel It
Co. & Assoc. Newsltrs--     First   Ignite Hot Sheet
  ext-farmers/growers/      Merit   Michigan Farm News
  ranchers
Company & Association       First   Farm Forum
  Magazines--external       Merit   Partners
Company Publications--      First   Progressive Agriculture
  annual report                       Annual Report
                            Merit   2006 AR "Long-term vision.
                                      Long-term success."
Broadcast News              First   2007 Audio Feeds
Electronic Publications     First   HERCULEX Connection
Interactive                 First   Syngenta Media Webinor Series
  Marketing Tools           Merit   dowagro.com/herculex/hercquiz/
Web Site--directed to       First   www.haymasters.com
  farmers, growers or
  ranchers
Web Site--educational       First   www.cnhtrade.com
  focus, directed to        Merit   www.eatcurds.com
  consumers
Companion Animal            First   CareCredit Rhyme Campaign
  Advertising Campaign      Merit   Auburn Campaign
Turf & Ornamental           First   Rock the Weeds Tour
  Advertising Campaign      Merit   Eat My Dust Campaign
Companion Animal Public     First   Melanoma Launch
  Relations Campaign
Turf & Ornamental Public    First   2007 Press Day
  Relations Campaign
Companion Animal            First   Kemin--Fresh Solutions
  Campaign Element          Merit   Heska Bulk Allergen Introduction
Turf & Ornamental           First   C-Series Landscaping Print Ad
  Campaign Element
REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)

CATEGORY NAME               PLACE   ENTRY TITLE

Multi-Media                 First   Flint "Bottom Line" Campaign
  Campaigns--Local          Merit   Chateau[R] Herbicide Campaign
Multi-Media                 First   AVICTA Complete Cotton
  Campaigns--Regional       Merit   Temik Campaign
Multi-Media                 First   2007 IGENITY Campaign
  Campaigns--National
New Product Introduction    First   Chopper Gen2 Campaign
                            Merit   Valor XLT Herbicide "Domino"
                                      New Product Launch
Spreads, single             First   Vegetable Products Portfolio
                                      Print Ad
                            Merit   Status Herbicide Launch Ad
Single Page Ads,            First   Agri-Mek Canyon Ad
  single entry              Merit   Valor XLT Herbicide "Domino"
                                      Page Ad
Single Page Ads, series     First   PIC Comborough Ads
                            Merit   2007 Headline Plant Health
                                      Advertorial Campaign
Less Than Page Ads,         First   AVICTA Complete Cotton--Noisy,
  single entry                        Speed, Ninja
                            Merit   Cruiser Cotton--Frog
Unique Print Advertising    First   ReTain[R] Plant Growth
                                      Regulator for Walnuts Insert
                            Merit   Quilt Corn Coverwrap
Radio-single                First   Stratego--"How Does He Do It?"
                                      Radio Spot
                            Merit   Valor Herbiide "Lion at
                                      Diner" Radio
Radio-series                First   "War of the-Worlds" &
                                      "Drill Sergeant"
Television--single          First   Sequence "Nightmare"
  or series                 Merit   IVOMEC Plus Stocker TV Spot
AV Presentations--to        First   NCC Staff Report 2007
  farmers ranchers,         Merit   D&PL Quality Seed
  growers                             Treatment video
AV Presentations--          First   Corp. Nat'l Corp. Meeting--
  dealers, distributors,              A Day/Life of Rhett Butler
  sales reps                Merit   Corp. Nat'l Corp. Meeting--
                                      The Valent Pipeline
Advertising on the Web      First   Could You Have Gotten More
                                      if You Used Headline?
                            Merit   Cruiser Cotton--Frog
Digital Presentations       First   Syngenta Corn Herbicide
                                      Positioning Tool
                            Merit   Status Customer
                                      Training PPT/Module
Direct Mail-farmer          First   Platinum Direct Mail
  directed--flat            Merit   RESPISHIELD[R] HM
                                      Producer Mailers
Direct Mail-farmer          First   Chateau[R] Herbicide
  directed--three-                    Testimonial Direct Moil
  dimensional               Merit   "Working Around the Clock"
                                      Calendar Campaign
Direct Mail-to dealers,     First   Flint Dollar-a-Day Direct Mail
  distributors or           Merit   Valent National Meeting Invitation
  sales reps--flat
Direct Mail-to dealers,     First   Halex GT Pre-Launch Kit
  distributors or           Merit   RESPISHIELD HM Veterinarian Mailer
  sales reps--3-D
Billboards or               First   FiberMax Truck Wrap
  Other Outdoor             Merit   Valor Herbicide "Tough Weed"
                                      Billboards
Customer Brochures,         First   PIC Cambrough Family Brochure
  Catalogs--farmer          Merit   X Factor
  directed-single
Customer Brochures,         First   Topical Information Sheets
  Catalogs--former
  directed-series
Brochures, Catalogs-to      First   Syngenta Seed Care
  dealers, dist./                     Product Catalog
  sales reps                Merit   Halex GT Pre-Registration
                                      Technical Bulletin
Point-of-Purchase           First   Radius Retailer Neon Sip
  Materials                 Merit   Esteem[R] Ant Bait Point
                                      of Purchase
Exhibits                    Rut     PIC World Pork Expo Booth
                            Merit   Commodity Classic show
Premium/Specialties         First   NutriDense[R] "Fun in the
                                      Sun" Premium Items
                            Merit   Headline Leatherman
Corporate Identity          First   Bayer CropScience Portfolio
                                      Folder
Overall PR Campaign         First   Headline and Plant Health
                                      overall program
                            Merit   Valor XLT Public Relations
                                      Campaign
Media Relations             First   "Solutions for Form from
                                      City/Southern Charm"
                            Merit   "Take Me Out To Louisville"
                                      MR Campaign
News or Feature Article     First   Prevention is Cure: Fall
                                      Applications for Fire Ants
                            Merit   Coccidiosis--A Costly Disease
                                      to All Segments
Persuasive                  First   Producers Meet the Demands of
                                      the Apple Market
                            Merit   Valor XLT Herbicide
                                      Advertorial Series
News-Release                First   Campaign Brings Cottonseed
                                      Oil Back in Spotlight
                            Merit   Coccidiosis--A Costly Disease
                                      to All Segments
Events-customer events      First   Domark Pirates of the Soy-ibbean
                            Merit   Headline International Plant
                                      Health Symposium
Events--internal events     First   Syngenta NFC Business Unit
                                      Meeting
                            Merit   The Ultimate Cotton Blend
                                      Kick-off Conference
Co. Assoc. Newsltrs--       First   AgriEdge Advisor Participant
  ext-farmers/                        Newsletter Series
  growers/ranchers          Merit   Beltwide Daily News
Co. & Assoc.                First   All About Beans Retailer
  Magazines--ext.                     Newsletter
  dealer distributor,
  etc.
Company & Association       First   Timberlines Magazine
  Magazines-external        Merit   Sponsored Issue--The Grower
Broadcast News              First   RIFA 2007: Esteem Ant Bail
                                      brings you the news
                            Merit   Valor XLT Launches Across
                                      the Airwaves
Electronic-Publications     First   Growing Strong Spotlight
                                      eNewsletter
                            Merit   IGENITY Insider e-newsletter
Web Site-directed to        First   NurtiDense[R] Web site,
  farmers, growers                    www.nutridense.com
  or ranchers               Merit   Strada Web Site--"Weigh
                                      Your Options"
Companion Animal            First   RECOMBITEK[R] Equine
  Advertising Campaign                Vaccine Campaign
                            Merit   Winner's Circle Horse Feed
                                      Line Introduction
Turf & Ornamental           First   BASF Print ad Campaign--TURF
  Advertising Campaign      Merit   Safari[R] Insecticide Campaign
Turf & Ornamental Public    First   Safari Newsletter Campaign
  Relations Campaign        Merit   LCO Insider Campaign
Companion Animal            First   EQUIOXX Announcement Mailer
  Campaign Element          Merit   Winner's Circle Golden
                                      Years Horse Feed
Turf & Ornamental           First   Family Print Ad
  Campaign Element          Merit   Golf Industry Show:
                                      Syngenta Clubhouse

REGION VI (CHESAPEEAKE, EASTERN, OHIO)

CATEGORY NAME               PLACE   ENTRY TITLE

Multi-Media                 First   Sunflower Rewards Campaign
  Campaigns--Local
Multi-Media                 First   Authority First OF Herbicide
  Campaigns--Regional                 "The Unsual Suspects"
Multi-Media                 First   SelectVAC More Attractive Campaign
  Campaigns--National       Merit   Fresh Cow Campaign
New Product Introduction    First   New Holland "LEAN & MEAN" Tractors
                            Merit   Hero New Product Introduction
Producer or Company--       First   New York State Fair Campaign
  Funded Advertising
  Campaigns
Spreads, single             First   Fresh Cow Spread
                            Merit   New Holland CR9000 Spread Ad
Spreads, series             First   New Holand "Amazing
                                      Machine" Campaign
Single Page Ads,            First   SelectVAC More Attractive
  single entry                        Single Page Ad
                            Merit   This is not a pig--page ad
Single Page Ads, series     First   DuPont Kocide[R] 3000 fungicide
                            Merit   Hero Print Ad Series
Less Than Page Ads,         First   New Holland T7000 Ad
  single entry
Less Than Page              First   "Why Blue Is Better" Small
  Ads, series                         Space Print Campaign
Trade Ads, single entry     First   CaliciVax Ad
                            Merit   Wildly Different
                                      Leptospirosis Ad
Unique Print Advertising    First   New Holland BioFuels Insert
                            Merit   Mastitis--Hoard's Advertorial
Radio-single                First   "Contact the Authority"
                                       Radio Spot
                            Merit   Cowboy Wisdom 1
Radio-series                First   Cowboy Wisdom Radio Series
Television-single           First   New Holland "True Blue"
  or series
AV Presentations-to         First   New Holland "True Blue" DVD
  farmers ranchers,
  growers
AV Presentations-           First   New Holland "Amazing
  dealers, distributors,              Machine" Video
  sales reps
Advertising on the Web      First   New Holland "Why Blue Is
                                      Better" Campaign
                            Merit   Fresh Cow Banners
Direct Mail-farmer          First   Fresh Cow Direct Mail
  directed--flat            Merit   Strike Back at Pests
Direct Mail-farmer          First   Draxxin/ Excede Direct Mail
  directed--three-
  dimensional
Direct Mail-to dealers,     First   I Love My Consultant
  distributors or           Merit   Count on DuPont to shift
  sales reps-flat                     glyphosate into overdrive
Customer Brochures,         First   Top Air TA 1200, TA 1600,
  Catalogs--farmer                    TA 2400 T-Tank Sprayers
  directed-single           Merit   New Holland T7000 Series
                                      Tractors
Customer Brochures,         First   Investing in Your Success
  Catalogs--farmer
  directed-series
Brochures, Catalogs--to     First   Fresh Cow Direct Mail
  dealers, dist./           Merit   MEGALAC-R Detailer
  sales reps
Point-of-Purchase           First   2008 Maury Calendar
  Materials
Corporate Identity          First   Rage D-Tech Herbicide Logo
                            Merit   FMC Rewards Logo
Overall PR Campaign         First   Ask Me About 21/60
                            Merit   Hero Insecticide Launch
                                      Campaign
Media Relations             First   Syngenta Learning Center
                                      Media Day
                            Merit   The Value of Age and Source
                                      Verified Cattle
Producer or Co. Funded      First   Beef at the Monster Mile
  PR program--to
  consumers
News or Feature Article     First   "You can beat high feed costs"
                            Merit   "Don't let your cows cook"
Persuasive Writing          First   Ranman[R] Fungicide White Paper
                            Merit   Manejo Lechero Series
News Release                First   Mustang Max[R] News Release
                            Merit   The Value of Age and Source
                                      Verified Cattle
Events--customer events     First   The Bin Buster Tour
                            Merit   American Dairy Association
                                      Mets Hispanic Event
Co. & Assoc. Newsltrs-      First   Advanced Control Newsletters
  ext-farmers/growers/      Merit   LELY USA E-Newsletters
  ranchers
Company & Association       First   Dairy Wellness Journal
  Magazines--external
Broadcast News              First   Innovative Solutions For
                                      Clostridial Infections
Electronic Publications     First   Channel E-Newsletter
Web Site--directed to       First   "WhyBluelsBetter.com
  farmers, growers                     2.0" microsite
  or ranchers               Merit   www.netvaxforpoultry.com
Web Site--educational       First   National Pet Wellness
  focus, directed                    Month Web Site
  to consumers
Companion Animal            First   Intervet Foal Care Program
  Advertising Campaign                Launch Campaign
                            Merit   Biologicals Posters
Companion Animal            First   National Pet Wellness
  Public Relations                    Risky Business Campaign
  Campaign
Companion Animal            First   Anti-Infective Slim Jims
  Campaign Element          Merit   Clavamox Print Ad
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Title Annotation:SPECIAL MEMBER BONUS; National Agri-Marketing Association
Publication:Agri Marketing
Article Type:Company rankings
Geographic Code:1USA
Date:Mar 1, 2008
Words:9930
Previous Article:Regional best of NAMA events.
Next Article:Updates for Agri marketers.
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