Regional Best of NAMA judging took place during November in Kansas
City. From the six regions 509 were eligible to advance to the national
competition, held during February in Kansas City. Those advancing
entries won either a first place or merit in their respective regions.
Overall, there were 39 entries in Region 1, 405 entries in Region II;
352 entries in Region III; 160 entries in Region IV; 201 entries in
Region V and, 114 entries in Region VI for a total of 1271. Below and on
the following pages is a list of the first and merit winners in each
region. Congratulations to all the winners.
REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST,
NAMA CAL, NAMA PACIFIC)
CATEGORY NAME PLACE COMPANY
Multi-Media First Bayer CropScience
Campaigns-Local Merit United Phosphorous, Inc.
Producer or Company- First Chilean Avocado Importers Assoc.
Funded Ad Campaigns Merit Idaho Potato Commission
Single Page Ads, First United Phosphorous, Inc.
single entry Merit Bayer CropScience
Single Page Ads, series First Absorbent Technologies, Inc.
Trade Ads, single entry First Idaho Potato Commission
Trade Ads, series First Idaho Potato Commission
Merit Idaho Potato Commission
Unique Print Advertising First Bayer CropScience
Radio-single First Bayer CropScience
Radio-series First Cotton Incorporated
Merit Bayer CropScience
Direct Mail-farmer First United Phosphorous, Inc.
directed--flat
Direct Mail-farmer First Bayer CropScience
directed--3-D
Direct Mail-to dealers, First Bayer CropScience
dist./sales reps-3-0 Merit Bayer CropScience
Billboards or
Other Outdoor First Bayer CropScience
Brochures, Catalogs-to First Almond Board of California
dealers, dist./ Merit Bayer CropScience
sales reps
Media Relations First Pear Bureau Northwest
Merit Nat'l Cottonseed Products Assoc.
Producer Funded PR First Almond Board of California
Program--to ag
audiences
Producer/Co.--Funded PR First Pear Bureau Northwest
program--to consumers Merit California Dried Plum Board
News or Feature Article First Cotton Incorporated
Merit Bayer CropScience
Persuasive Writing First Ethanol Promotion & Info. Council
News Release First Pear Bureau Northwest
Merit Cotton Incorporated
Co. & Assoc. Newsltrs-- First Almond Board of California
ext.-farmers/
growers/ranchers
Company & Association First CAPCA
Magazines--external
Electronic Publications First Absorbent Technologies, Inc.
Web Site--educational First Pear Bureau Northwest
focus, dir.
to consumers
Turf & Ornamental First Caterpillar Inc.
Campaign Element
REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MOKAN,
ROCKY MOUNTAIN, SOUTHWEST)
CATEGORY NAME PLACE COMPANY
Multi-Media First Bayer CropScience
Campaigns--Local Merit Bayer CropScience
Multi-Media First FMC Corporation
Campaigns--Regional Merit Schering-Plough Animal Health
Multi-Media First Pioneer Hi-Bred
International, Inc.
Campaigns--National Merit Monsanto
New Product Introduction First BIVI
Merit John Deere
Producer or Company-- First Midwest Dairy Association
Funded Advertising Merit Pear Bureau Northwest
Campaigns
Spreads single First Dow AgroSciences
Merit Bayer CropScience
Spreads, series First Dow AgroSciences Canada
Merit Intervet Inc.
Single Page Ads, First Dow AgroSciences
single entry Merit Canadian Hereford Association
Single Page-Ads, series First Purina Mills
Merit Sadex
Less Than Page Ads, First Monsanto
single entry Merit Mt. Plains Farm Credit Services
Less Than Page First Dow AgroSciences
Ads, series Merit Hoegoneyer Hybrids
Trade Ads, single entry First BIVI
Merit John Deere
Trade Ads series First Schering-Plough Animal-Health
Unique Print Advertising First National Corn Growers Assoc.
Merit EMP Crop BioScience
Radio-single First United Soybean Board
Merit FMC Corporation
Radio-series First Bayer CropScience
Merit Bayer-Animal Health
Television--single First Bayer Animal Health
or series Merit Kubota Tractor Corporation
AV Presentations--to First Monsanto
farmers ranchers, Merit Monsanto Company
growers
AV Presentation-- First Monsanto Company
dealers, distributors, Merit Schering-Plough Animal Health
sales reps
Advertising on the Web First Monsanto
Merit BIVI
Digital Presentations First Bayer CropScience
Merit Bayer CropScience
Direct Mail-farmer First ONEOK Energy Marketing
directed---flat Merit United Soybean Board
Direct Mail-farmer First Land O'Lakes Purina Feed LLC
directed--three- Merit Monsanto
dimensional
Direct Mail-to dealers First EMD Crop BioScience
distributors-sales Merit John Deere
reps-flat
Direct Mail-to dealers, First Specialty Fertilizer Products
distributors/sales Merit Arysta LifeScience
reps-3-D
Billboards or First United Soybean Board
Other Outdoor Merit Pioneer Hi-Bred
International, Inc.
Customer Brochures, First NC+ Hybrids
Catalogs--farmer- Merit Bayer Health Care, AH Div.
directed-single
Customer Brochures First Valmont Irrigation
Catalogs--farmer
directed-series
Brochures, Catalogs--to First Agrofresh, Inc.
dealers, distributors/ Merit Ethanol Promotion & Ink Council
sales reps
Point-of-Purchase First Bayer Health Care, AH Div.
Materials Merit Schering-Plough Animal Health
Exhibits First United Soybean Board
Merit Sergeant's Pet Care Products Inc.
Premium/Specialties First John Deere
Merit Firestone Agricultural Tire
Corporate Identity First Monsanto Company
Merit Monsanto Company
Advertisements First The Hondo
Merit United Soybean
Other Elements First Swanson Russell Associates
Merit U. of NE-Lincoln,
MBA Ag-bus. Pro.
Overall PR Campaign First Pioneer Hi-Bred
International, Inc.
Merit Dow AgroSciences
Media Relations First Sergeant's Pet Care Products Inc.
Merit Sergeant's Pet Care Products Inc.
Public Affairs/issues First Horizon Organic
management Merit Sergeant's Pet Care Products Inc.
Producer Funded PR First United Soybean Board
Program--to ag Merit CO Wheat Research Foun.
audiences
Producer or Co.--Funded First Flax Canada 2015
PR program--to Merit RBC Royal Bank
consumers
News or Feature Article First FMC Corporation
Merit CO Wheat Research Foun.
Persuasive Writing First Ethanol Promo. & Info. Council
Merit United Soybean Board
News Release First Sergeant's Pet Care Products Inc.
Merit Sergeant's Pet Care Products Inc.
Events--customer events First Merial Limited
Merit Monsanto
Events--internal events First Bayer Animal Health
Merit CLAAS of America, CLAAS of Omaha
Co. & Assoc. Newsltrs- First United Soybean Board
ext-farmers/growers/ Merit Nebraska Corn Board
ranchers
Co. & Assoc. First Ethanol Promo. & Info. Council
Newsltrs--ext-dealer Merit Pioneer Hi-Bred
distributor, etc. International, Inc.
Company & Association First Pioneer Hi-Bred
Magazines-external International, Inc.
Merit Valmont Irrigation
Company First Pioneer Hi-Bred
Publications--internal International, Inc.
Merit BIVI
Company Publications-- First National Corn Growers Association
annual report Merit Cattlemen's Beef Board
Broadcast News First National Cattlemen's Beef Assoc.
Merit The Nutrients for Life Foundation
Electronic Publications First Monsanto
Merit Merial Limited
Interactive Marketing First Pioneer Hi-Bred
Tools International, Inc.
Merit John Deere
Web Site--directed to First FMC Corporation
farmers, growers Merit Specialty Fertilizer Products
or ranchers
Web Site--educational First Ethanol Promotion & Info. Council
focus, directed Merit Bayer Animal Health
to consumers
Companion Animal First Eli Lilly and Company
Advertising Campaign Merit Eli Lilly and Company
Turf & Ornamental First PBI/Gordon Corporation
Advertising Campaign
Companion Animal Public First Sergeant's Pet Care Products Inc.
Relations Campaign Merit Sergeant's Pet Care Products Inc.
Companion Animal First Fort Dodge Animal Health
Campaign Element Merit Purina Mills
Turf & Ornamental First Arysta LifeScience
Campaign Element Merit Monsanto Company
REGION III (CORNBELT, IOWA, NORTH CENTRAL, NORTHERN PRAIRIE)
CATEGORY NAME PLACE COMPANY
Multi-Media First Bayer CropScience--Horticulture
Campaigns--Local Merit Winfield Solutions
Multi-Media First CKS
Campaigns--Regional Merit Firestone Agricultural Tire Div.
Multi-Media First CHS, Inc.
Campaigns--National Merit Pfizer Animal Health
New Product Introduction First Firestone Agricultural
Tire Division
Merit Farm Credit Services of America
Producer or Company- First National Pork Board
Funded Ad Campaigns Merit Iowa Farm Bureau
Spreads, single First Syngenta Crop Protection
Merit Case IH
Spreads, series First Buyer CropScience
Merit New Holland North America
Single Page Ads, First John Deere Credit
single entry Merit Pioneer Hi-Bred
International, Inc.
Single Page Ads, First CHS
series Merit NK Seeds
Less Than Page Ads, First New Holland North America
single entry Merit Syngenta Crop Protection
Less Than Page First CHS
Ads, series Merit Iowa Farm Bureau
Trade Ads, single entry First Syngenta Biotechnology, Inc.
Merit Winfield Solutions--AgriSolutions
Trade Ads-series First CHS
Merit Squid Ink
Unique Print First Iowa Farm Bureau
Advertising Merit CHS, Inc.
Radio-single First Firestone Agricultural
Tire Division
Merit AgStar Financial Services, ACA
Radio-series First Bayer CropScience
Merit Pioneer Hi-Bred
International, Inc.
Television-single First CHS, Inc.
or series Merit CHS
AV Presentations-to First Garst Seed Company
farmers ranchers, Merit Channel Bio Group
growers
AV Presentations- First New Holland North America
dealers, distributors, Merit Ethanol Promo & Info Council
sales reps
Advertising on the Web First New Holland North America
Merit CHS
Digital Presentations First Pioneer Hi-Bred
International, Inc.
Merit Zinpro Performance Minerals
Direct Mail-farmer First Syngenta Crop Protection
directed-flat Merit Bayer CropScience
Direct Mail-farmer First PIC
directed-three- Merit Pfizer Animal Health
dimensional
Direct Mail-to dealers, First CNH Capital
distributors/sales Merit Squid Ink
reps-flat
Direct Mail-to dealers, First CHS
distributors/ Merit Farm Credit Services of America
sales reps-3-0
Billboards or First Winfield Solutions
Other Outdoor Merit CHS, Inc.
Customer Brochures, First Heartland Hybrids
Catalogs-farmer Merit Firestone Agricultural
directed-single Tire Division
Customer Brochures, First Garst Seed Company
Catalogs-farmer Merit Syngenta Animal Nutrition
directed series
Brochures, Catalogs-to First Ridley Inc.
dealers, Merit RCIS
distributors/
sales reps
Point-of- First Pioneer Hi-Bred
Purchase Materials International, Inc.
Merit Pioneer Hi-Bred
International, Inc.
Exhibits First Pioneer Hi-Bred
International, Inc.
Merit The Mosaic Company
Premium/Specialties First Squid Ink
Merit CHS, Inc.
Corporate Identity First US Dept. of Ag.--Nat'l Ag Slats.
Merit Iowa Farm Bureau
Advertisements First Iowa Farmer Today
Other Elements First Paulsen AgriBranding
Merit AgriLife Studios
Overall PR Campaign First BASF Professional Vegetation Mng.
Merit Winfield Solutions
Media Relations First IA Corn Growers Assoc.
Merit Ethanol Promo & Info Council
Producer Funded PR First IA Corn Growers Assoc.
Program--to ag Merit U.S. Dairy Export Council
audiences
Producer/Company- First National Sunflower Association
Funded PR program-- Merit Midwest Dairy Association
to consumers
News or Feature Article First Pfizer Animal Health
Merit BASF Professional Vegetation Mng.
Persuasive Writing First CHS, Inc.
Merit Pioneer Hi-Bred
International, Inc.
News Release First CHS Inc.
Merit The Mosaic Company
Events--customer events First Novartis Animal Health
Merit Pfizer Animal Health
Events--internal events First John Deere Credit
Co. & Assoc. Newsltrs- First Dow AgroSciences
ext. farmers/
growers/ranchers
Company & Association First PIC
Magazines-external Merit BASF Professional Vegetation Mng.
Company Publications-- First CHS--Land O'Lakes
internal Merit The Mosaic Company
Company Publications-- First West Central
annual report Merit American Crystal Sugar Company
Broadcast News First Pfizer Animal Health
Merit Midwest Dairy Association
Electronic Publications First CHS--Land O'Lakes
Merit Ethanol Promo & Info Council
Interactive Marketing First Novartis Animal Health US, Inc.
Tools Merit Stine Seed Company
Web Site--to farmers, First CHS--Land O'Lakes
growers or ranchers Merit Advanced Biological Marketing
Web Site--educational First Vande Rose Farms
focus, to consumers Merit Arenus
Companion Animal First Precious Pets
Advertising Campaign Merit Pfizer Animal Health
Turf & Ornamental First Walters Gardens
Advertising Campaign Merit Kubota Tractor Corporation
Turf & Ornamental Public First BASF Pro Turf & Ornamentals
Relations Campaign
Companion Animal First Novartis Animal Health
Campaign Element Merit Novartis Animal Health
Turf & Ornamental First Kubota Tractor Corporation
Campaign Element Merit BASF Pro Turf & Ornamentals
REGION IV (BADGER, CHICAGO, HEARTLAND, MID-AMERICA)
CATEGORY NAME PLACE COMPANY
Multi-Media First Farm Credit Services of
Mid-America
Campaigns--Local Merit GROWMARK, Inc.
Multi-Media First Engineered Storage Products Co.
Campaigns--Regional Merit Bayer CropScience LP
Multi-Media First Dow AgroSciences
Campaigns--National Merit Bayer CropScience
New Product Introduction First Bayer CropScience LP
Merit Bovance
Producer or Company-- First Wisconsin Milk Mktg. Board, Inc.
Funded Advertising Merit Wisconsin Milk Mktg. Board, Inc
Campaigns
Spreads, single First Dow AgroSciences
Merit Bayer CropScience
Spreads, series First Case IH
Single Page Ads, First Dow AgroSciences
single entry Merit Bayer CropScience LP
Single Page Ads, series First Farm Credit Services
of Mid-America
Merit Case IH
Less Than Page Ads, First GreenStone Farm Credit Services
single entry Merit Engineered Storage Products Co.
Less Than Page First Lallemand Animal Nutrition
Ads, series
Trade Ads, single entry First Dow AgroSciences
Merit John Deere Risk Protection
Unique Print Advertising First Dow AgroSciences
Merit Bayer CropScience LP
Radio-single First Bayer CropScience LP
Merit Boyer CropScience
Radio-series First Dow AgroSciences
Merit GROWMARK, Inc.
Television-single First Dow AgroSciences
or series Merit Childhood Ag. Safety Network
AV Presentations--to First Dairy Management Inc.
farmers ranchers,
growers Merit Mycogen Seeds
AV Presentations-- First Engineered Storage Products Co.
dealers, distributors,
sales reps
Digital Presentations First Bayer CropScience
Direct Mail-farmer First Merial Limited
directed--flat Merit Bayer CropScience LP
Direct Mail-farmer First LG Seeds
directed--three- Merit Dow AgroSciences
dimensional
Direct Mail-to dealers First Bovance
distributors or Merit Dow AgroSciences
sales reps-flat
Direct Mail-to dealers First Central Life Sciences
distributors or
sales reps-3-D
Billboards or First Bayer CropScience LP
Other Outdoor
Customer Brochures, First Dairy Management Inca
Catalogs-farmer
directed single
Customer Brochures, First Syngenta Crop Protection
Catalogs-farmer Merit Illinois Soybean Association
directed-series
Brochures, Catalogs-to First LG Seeds
dealers, list./ Merit LG Seeds
sales reps
Point-of-Purchase First Dow AgroSciences
Materials Merit Case IH
Exhibits First Case IH & CNH Capital
Merit Bayer CropScience
Premium/Specialties First Case IH
Merit Case IH
Corporate Identity First Bovance
Merit Case IH
Advertisements First Hoard's Dairyman
Merit Rhea & Kaiser Mktg. Comm.
Other Elements First Hoard's Dairyman
Media Relations Merit Hoard's Dairyman
First Dairy Management Inc.
Public Affairs/ First Childhood Ag. Safety Network
issues management Merit Smithfield Foods, Inc.
News or Feature Article First Michigan Farm Bureau
Merit Archer Daniels Midland Company
News Release First Bayer CropScience
Merit Case IH
Events--customer events First Syngenta
Events--internal events Merit Mycogen Seeds
First Case IH
Co. & Assoc. Newsltrs-- First Bayer CropScience
ext-farmers/growers/ Merit Michigan Farm Bureau
ranchers
Company & Association First Case IH
Magazines--external Merit GreenStone Farm Credit Services
Company Publications-- First Progressive Agriculture
annual report Foundation
Merit Foremost Farms USA
Broadcast News First Dairy Management Inc.
Electronic Publications First Dow AgroSciences
Interactive First Syngenta Crop Protection
Marketing Tools Merit Dow AgroSciences
Web Site--directed to First John Deere Ottumwa Works
farmers, growers or
ranchers
Web Site--educational First CNH Case New Holland
focus, directed to Merit Wisconsin Milk Mktg. Board, Inc.
consumers
Companion Animal First CareCredit
Advertising Campaign Merit Pfizer Animal Health
Turf & Ornamental First Dow AgroSciences
Advertising Campaign Merit Caterpillar Inc.
Companion Animal Public First Merial Limited
Relations Campaign
Turf & Ornamental Public First Dow AgroSciences LLC
Relations Campaign
Companion Animal First Kemin Nutrisurance
Campaign Element Merit Heska Corp.
Turf & Ornamental First Caterpillar Inc.
Campaign Element
REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)
CATEGORY NAME PLACE COMPANY
Multi-Media First Bayer CropScience
Campaigns--Local Merit Valent U.S.A. Corporation
Multi-Media First Syngenta Crop Protection
Campaigns--Regional Merit Bayer CropScience LP
Multi-Media First Merial Limited
Campaigns--National
New Product Introduction First BASF
Merit Valent U.S.A. Corporation
Spreads, single First BASF
Merit BASF, Agricultural Products
Single Page Ads, First Syngenta Crop Protection
single entry Merit Valent U.S.A. Corporation
Single Page Ads, series First PIC
Merit BASF, Agricultural Products
Less Than Page Ads, First Syngenta Crop Protection
single entry Merit Syngenta Crop Protection
Unique Print Advertising First Valent U.S.A. Corporation
Merit Syngenta Crop Protection
Radio-single First Bayer CropScience
Merit Valent U.S.A. Corporation
Radio-series First Syngenta Crop Protection
Television--single First Syngenta Crop Protection
or series Merit Merial Limited
AV Presentations--to First National Cotton Council
farmers ranchers, Merit Delta & Pine Land Company
growers
AV Presentations-- First Valent U.S.A. Corporation
dealers, distributors, Merit Valent U.S.A. Corporation
sales reps
Advertising on the Web First BASF, Agricultural Products
Merit Syngenta Crop Protection
Digital Presentations First Syngenta Crop Protection
Merit BASF, Agricultural Products
Direct Mail-farmer First Syngenta Crop Protection
directed--flat Merit Merial Limited
Direct Mail-farmer First Valent U.S.A. Corporation
directed--three- Merit Syngenta Crop Protection
dimensional
Direct Mail-to dealers, First Bayer CropScience
distributors or Merit Valent U.S.A. Corporation
sales reps--flat
Direct Mail-to dealers, First Syngenta Crop Protection
distributors or Merit Merial Limited
sales reps--3-D
Billboards or First Bayer CropScience LP
Other Outdoor Merit Volent U.S.A. Corporation
Customer Brochures, First PIC
Catalogs--farmer Merit Syngenta Crop Protection
directed-single
Customer Brochures, First Syngenta Crop Protection
Catalogs--former
directed-series
Brochures, Catalogs-to Syngenta Seed Care
dealers, dist./ Merit Syngenta Crop Protection
sales reps
Point-of-Purchase First Bayer CropScience
Materials Merit blew U.S.A. Corporation
Exhibits Rut PIC
Merit BASF, Agricultural Products
Premium/Specialties First BASF Plant Science L.L.C.
Merit BASF, Agricultural Products
Corporate Identity First Bayer CropScience
Overall PR Campaign First BASF, Agricultural Products
MOM Valent U.S.A. Corporation
Media Relations Rut Syngenta Crop Protection
Merit Valent U.S.A. Corporation
News or Feature Article First Valent U.S.A. Corporation
Merit Merial Limited
Persuasive Rut Valent U.S.A. Corporation
Merit Valent U.S.A. Corporation
News-Release First National Cottonseed
Products Association
Merit Merial Limited
Events-customer events First Valent U.S.A. Corporation
Merit BASF, Agricultural Products
Events--internal events First Syngenta Crop Protection
Merit Bayer CropScience
Co. Assoc. Newsltrs-- First Syngenta Crop Protection
ext-farmers/ Merit Bayer CropScience
growers/ranchers
Co. & Assoc. First Syngenta Crop Protection
Magazines--ext.
dealer distributor,
etc.
Company & Association First BASF
Magazines-external Merit BASF
Broadcast News First Valent U.S.A. Corporation
MOM Valent U.S.A. Corporation
Electronic-Publications First Bayer CropScience
Merit Merial Limited
Web Site-directed to First BASF Plant Science L.L.C.
farmers, growers Merit Isagro--USA
or ranchers
Companion Animal First Merial Limited
Advertising Campaign Merit Tennessee Farmers Co-op
Turf & Ornamental First BASF
Advertising Campaign Merit Valent U.S.A. Corporation
Turf & Ornamental Public First Valent U.S.A. Corporation
Relations Campaign Merit Valent U.S.A. Corporation
Companion Animal First Merial Limited
Campaign Element Merit Tennessee Farmers Co-op
Turf & Ornamental First Caterpillar Inc.
Campaign Element Merit Syngenta
REGION VI (CHESAPEEAKE, EASTERN, OHIO)
CATEGORY NAME PLACE COMPANY
Multi-Media First FMC Corporation
Campaigns--Local
Multi-Media First FMC Corporation
Campaigns--Regional
Multi-Media First Pfizer Animal Health
Campaigns--National Merit Pfizer Animal Health
New Product Introduction First New Holland North America
Merit FMC Corporation
Producer or Company-- First The New York State Fair
Funded Advertising
Campaigns
Spreads, single First Pfizer Animal Health
Merit New Holland North America
Spreads, series First New Holland North America
Single Page Ads, First Pfizer Animal Health
single entry Merit Pfizer Animal Health
Single Page Ads, series First DuPont Crop Protection
Merit FMC Corporation
Less Than Page Ads, First New Holland North America
single entry
Less Than Page First New Holland North America
Ads, series
Trade Ads, single entry First Fort Dodge Animal Health
Merit Fort Dodge Animal Health
Unique Print Advertising First New Holland North America
Merit Pfizer Animal Health
Radio-single First FMC Corporation
Merit Pfizer Animal Health
Radio-series First Pfizer Animal Health
Television-single First New Holland North America
or series
AV Presentations-to First New Holland North America
farmers ranchers,
growers
AV Presentations- First New Holland North America
dealers, distributors,
sales reps
Advertising on the Web First New Holland North America
Merit Pfizer Animal Health
Direct Mail-farmer First Pfizer Animal Health
directed--flat Merit United Phosphorous, Inc.
Direct Mail-farmer First Pfizer Animal Health
directed--three-
dimensional
Direct Mail-to dealers, First DuPont Crop Protection
distributors or Merit DuPont Crop Protection
sales reps-flat
Customer Brochures, First Alliance Product Group
Catalogs--farmer Merit New Holland North America
directed-single
Customer Brochures, First Syngenta Seeds
Catalogs--farmer
directed-series
Brochures, Catalogs--to First Pfizer Animal Health
dealers, dist./ Merit ARM & HAMMER Animal Nutrition
sales reps
Point-of-Purchase First DuPont Crop Protection
Materials
Corporate Identity First FMC Corporation
Merit FMC Corporation
Overall PR Campaign First Syngenta Seeds
Merit FMC Corporation
Media Relations First Syngenta Seeds
Merit Schering-Plough/GAM
Producer or Co. Funded First NE Beef Promo Initiative
PR program--to
consumers
News or Feature Article First ARM & HAMMER Animal Nutrition
Merit ARM & HAMMER Animal Nutrition
Persuasive Writing First FMC Corporation
Merit Pfizer Animal Health
News Release First FMC Corporation
Merit Schering-Plough
Events--customer events First FMC Corporation
Merit American Dairy Association
Co. & Assoc. Newsltrs- First FMC Corporation
ext-farmers/growers/ Merit LELY USA
ranchers
Company & Association First Pfizer Animal Health
Magazines--external
Broadcast News First Schering-Plough Animal Health
Electronic Publications First FMC Corporation
Web Site--directed to First New Holland North America
farmers, growers Merit Schering-Plough Animal Health
or ranchers
Web Site--educational First Ft. Dodge Animal Health & AVMA
focus, directed
to consumers
Companion Animal First Intervet
Advertising Campaign Merit Pfizer Animal Health
Companion Animal First Ft. Dodge Animal Health & AVMA
Public Relations
Campaign
Companion Animal First Pfizer Animal Health
Campaign Element Merit Pfizer Animal Health
REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST,
NAMA CAL, NAMA PACIFIC)
CATEGORY NAME PLACE AGENCY
Multi-Media First Rhea & Kaiser Mktg. Comm.
Campaigns-Local Merit Broadhead + Co
Producer or Company- First Evans, Hardy + Young, Inc.
Funded Ad Campaigns Merit Evans, Hardy + Young, Inc.
Single Page Ads, First Broadhead + Co
single entry Merit Rhea & Kaiser Mktg. Comm.
Single Page Ads, series First Steelhead Advertising
Trade Ads, single entry First Evans, Hardy + Young, Inc.
Trade Ads, series First Evans, Hardy +Young, Inc.
Merit Evans, Hardy + Young, Inc.
Unique Print Advertising First Rhea & Kaiser Mktg. Comm.
Radio-single First Rhea & Kaiser Mktg. Comm.
Radio-series First Harvest PR & Marketing, Inc.
Merit Rhea & Kaiser Mktg. Comm.
Direct Mail-farmer First Broadhead + Co
directed--flat
Direct Mail-farmer First Rhea & Kaiser Mktg. Comm.
directed--3-D
Direct Mail-to dealers, First Rhea & Kaiser Mktg. Comm.
dist./sales reps-3-0 Merit Rhea & Kaiser Mktg. Comm.
Billboards or
Other Outdoor First Rhea & Kaiser Mktg. Comm.
Brochures, Catalogs-to First Broadhead + Co
dealers, dist./ Merit Rhea & Kaiser Mktg. Comm.
sales reps
Media Relations First Harvest PR & Marketing, Inc.
Merit Harvest PR & Marketing, Inc.
Producer Funded PR First Broadhead + Co
Program--to ag
audiences
Producer/Co.--Funded PR First Harvest PR & Marketing, Inc.
program--to consumers Merit Ketchum, Inc.
News or Feature Article First Harvest PR & Marketing, Inc.
Merit Rhea & Kaiser Mktg. Comm.
Persuasive Writing First Broadhead + Co
News Release First Harvest PR & Marketing, Inc.
Merit Harvest PR & Marketing, Inc.
Co. & Assoc. Newsltrs-- First Broadhead + Co
ext.-farmers/
growers/ranchers
Company & Association First In-house
Magazines--external
Electronic Publications First Fieldtrip, Inc.
Web Site--educational First Harvest PR & Marketing, Inc.
focus, dir.
to consumers
Turf & Ornamental First Rhea & Kaiser Mktg. Comm.
Campaign Element
REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MOKAN,
ROCKY MOUNTAIN, SOUTHWEST)
CATEGORY NAME PLACE AGENCY
Multi-Media First AdFarm
Campaigns--Local Merit AdFarm
Multi-Media First Nicholson Kovac, Inc.
Campaigns--Regional Merit Swanson Russell Associates
Multi-Media First McCormick Company
Campaigns--National Merit Osborn & Barr Communications
New Product Introduction First Blasedel Cleaver Schwalbe Com.
Merit In-house
Producer or Company-- First Legacy Marketing Group
Funded Advertising Merit Osborn & Barr Communications
Campaigns
Spreads single First Bader Rutter & Associates
Merit AdFarm
Spreads, series First AdFarm
Merit Osborn & Barr Communications
Single Page Ads, First Bader Rutter & Associates
single entry Merit Woodruff Sweitzer
Single Page-Ads, series First Left Field
Merit The Honda Group
Less Than Page Ads, First Osborn & Barr Communications
single entry Merit Armstrong/Shank
Less Than Page First Adfarm
Ads, series Merit Ayres Kahler
Trade Ads, single entry First Blasedel Cleaver Schwalbe Com.
Merit In-house
Trade Ads series First Swanson Russell Associates
Unique Print Advertising First David & Associates
Merit AdFarm
Radio-single First Osborn & Barr Comm.
Merit Nicholson Kovac, Inc.
Radio-series First AdFarm
Merit Bernstein-Rein Advertising, Inc.
Television--single First Bernstein-Rein Advertising, Inc.
or series Merit Woodruff Sweitzer
AV Presentations--to First Osborn & Barr Communications
farmers ranchers, Merit Rodgers Townsend
growers
AV Presentation-- First Rodgers Townsend
dealers, distributors, Merit Swanson Russell Associates
sales reps
Advertising on the Web First Osborn & Barr Communications
Merit Blasedel Cleaver Schwalbe Com.
Digital Presentations First VML
Merit VML
Direct Mail-farmer First David & Associates
directed---flat Merit Osborn & Barr Communications
Direct Mail-farmer First Swanson Russell Associates
directed--three- Merit Osborn & Barr Communications
dimensional
Direct Mail-to dealers First AdFarm
distributors-sales Merit In-house
reps-flat
Direct Mail-to dealers, First Osborn & Barr Communications
distributors/sales Merit Woodruff Sweitzer
reps-3-D
Billboards or First Osborn & Barr Communications
Other Outdoor Merit McCormick Company
Customer Brochures, First Swanson Russell Associates
Catalogs--farmer- Merit Woodruff Sweitzer
directed-single
Customer Brochures First Ayres Kohler
Catalogs--farmer
directed-series
Brochures, Catalogs--to First The Team, Inc.
dealers, distributors/ Merit Broadhead + Company
sales reps
Point-of-Purchase First Woodruff Sweitzer
Materials Merit Swanson Russell Associates
Exhibits First Osborn & Barr-Communications
Merit Swanson Russell Associates
Premium/Specialties First In-house
Merit Ayres Kohler
Corporate Identity First Rodgers Townsend
Merit Paradowski Creative
Advertisements First In-house
Merit Osborn & Barr Communications
Other Elements First In-house
Merit U. of NE-Lincoln
Overall PR Campaign First McCormick Company
Merit Fleishman-Hillard
Media Relations First Swanson Russell Associates
Merit Swanson Russell Associates
Public Affairs/issues First Fleishman-Hillard Inc.
management Merit Swanson Russell Associates
Producer Funded PR First Osborn & Barr Communications
Program--to ag Merit Fleishman-Hillard
audiences
Producer or Co.--Funded First FIeishman-Hillard, Inc.
PR program--to Merit AdFarm
consumers
News or Feature Article First Nicholson Kovac, Inc.
Merit Fleishman-Hillard
Persuasive Writing First Broadhead + Company
Merit Osborn & Barr Communications
News Release First Swanson Russell Associates
Merit Swanson Russell Associates
Events--customer events First Bader Rutter & Associates
Merit Osborn & Barr Communications
Events--internal events First Fleishman-Hillard
Merit Ayres Kahler
Co. & Assoc. Newsltrs- First Osborn & Barr Communications
ext-farmers/growers/ Merit David & Associates
ranchers
Co. & Assoc. First Broadhead + Company
Newsltrs--ext-dealer Merit McCormick Company
distributor, etc.
Company & Association First McCormick Company
Magazines-external Merit Ayres Kahler
Company First McCormick Company
Publications--internal Merit Blasedel Cleaver Schwalbe Com.
Company Publications-- First David & Associates
annual report Merit Nat'l Cattlemen's Beef Assoc.
Broadcast News First In-house
Merit Fleishman-Hillard
Electronic Publications First Osborn & Barr Communications
Merit Bader Rutter & Associates
Interactive Marketing First McCormick Company
Tools Merit Blasedel Cleaver Schwalbe Com.
Web Site--directed to First Nicholson Kovac, Inc.
farmers, growers Merit Osborn & Barr Communications
or ranchers
Web Site--educational First Broadhead + Company
focus, directed Merit Fleishman-Hillard, Inc.
to consumers
Companion Animal First McCormick Company
Advertising Campaign Merit McCormick Company
Turf & Ornamental First In-house
Advertising Campaign
Companion Animal Public First Swanson Russell Associates
Relations Campaign Merit Swanson Russell Associates
Companion Animal First Two West
Campaign Element Merit Left Field Creative
Turf & Ornamental First Woodruff Sweitzer
Campaign Element Merit Paradowski Creative
REGION III (CORNBELT, IOWA, NORTH CENTRAL, NORTHERN PRAIRIE)
CATEGORY NAME PLACE AGENCY
Multi-Media First AdFarm
Campaigns--Local Merit Colle+McVoy
Multi-Media First Colle+McVoy
Campaigns--Regional Merit The Meyocks Group
Multi-Media First Colle+McVoy
Campaigns--National Merit Martin Williams Advertising
New Product Introduction First The Meyocks Group
Merit The Meyocks Group
Producer or Company- First The Richards Group
Funded Ad Campaigns Merit Strategic America
Spreads, single First Martin Williams
Merit Colle+McVoy
Spreads, series First AdFarm
Merit Colle+McVoy
Single Page Ads, First Yamamoto Moss Mackenzie
single entry Merit McCormick Company
Single Page Ads, First Colle+McVoy
series Merit Martin Williams
Less Than Page Ads, First Colle+McVoy
single entry Merit Martin Williams
Less Than Page First Colle+McVoy
Ads, series Merit Strategic America
Trade Ads, single entry First Agriculture Group Inc.
Merit Colle+McVoy
Trade Ads-series First Colle+McVoy
Merit Broadhead + Co
Unique Print First Strategic America
Advertising Merit Colle+McVoy
Radio-single First The Meyocks Group
Merit Paulsen Marketing
Radio-series First AdFarm
Merit McCormick Company
Television-single First Colle+McVoy
or series Merit Colle+McVoy
AV Presentations-to First SOLUTIONS Inc.
farmers ranchers, Merit REL Productions, Ltd.
growers
AV Presentations- First Colle+McVoy
dealers, distributors, Merit Broadhead + Co
sales reps
Advertising on the Web First Colle+McVoy
Merit Colle+McVoy
Digital Presentations First McCormick Co & IONA Group
Merit Idea Outpost
Direct Mail-farmer First Martin Williams
directed-flat Merit AdFarm
Direct Mail-farmer First Group Leaf LLC
directed-three- Merit Martin Williams
dimensional
Direct Mail-to dealers, First Insight Marketing
distributors/sales Merit Broadhead + Co
reps-flat
Direct Mail-to dealers, First Albarella Design
distributors/ Merit The Meyocks Group
sales reps-3-0
Billboards or First Colle+McVoy
Other Outdoor Merit Colle+McVoy
Customer Brochures, First AdFarm
Catalogs-farmer Merit The Meyocks Group
directed-single
Customer Brochures, First SOLUTIONS Inc.
Catalogs-farmer Merit Agriculture Group Inc.
directed series
Brochures, Catalogs-to First Paulsen AgriBranding
dealers, Merit In-house
distributors/
sales reps
Point-of- First McCormick Company
Purchase Materials Merit McCormick Company
Exhibits First McCormick Company
Merit Bader Rutter & Associates, Inc.
Premium/Specialties First Broadhead + Co
Merit In-house
Corporate Identity First Osborn & Barr Communications
Merit Strategic America
Advertisements First Davis Harrison Dion
Other Elements First In-house
Merit In-house
Overall PR Campaign First Padilla Speer Beardsley
Merit Colle+McVoy
Media Relations First Morgan&Myers
Merit Broadhead + Co
Producer Funded PR First Morgan&Myers
Program--to ag Merit The Integer Group
audiences
Producer/Company- First The Odney Advertising Agency
Funded PR program-- Merit Demeter Communications
to consumers
News or Feature Article First Martin Williams
Merit Padilla Speer Beardsley
Persuasive Writing First In-house
Merit McCormick Company
News Release First In-house
Merit Bader Rutter & Associates, Inc.
Events--customer events First Morgan&Myers
Merit Martin Williams
Events--internal events First Bader Rutter & Associates, Inc
Co. & Assoc. Newsltrs- First AdFarm
ext. farmers/
growers/ranchers
Company & Association First Farms.com
Magazines-external Merit Padilla Speer Beardsley
Company Publications-- First Colle+McVoy
internal Merit Bader Rutter & Associates, Inc.
Company Publications-- First Innova Ideas and Services
annual report Merit AdFarm
Broadcast News First Martin Williams
Merit DemeterComm w/DHTV Productions
Electronic Publications First Colle+McVoy
Merit Broadhead + Co
Interactive Marketing First Morgan&Myers
Tools Merit Trilix Marketing Group
Web Site--to farmers, First Colle+McVoy
growers or ranchers Merit Paulsen AgriBranding
Web Site--educational First REL Productions, Ltd.
focus, to consumers Merit Trilix Marketing Group
Companion Animal First Paulsen AgriBranding
Advertising Campaign Merit Martin Williams
Turf & Ornamental First Paulsen AgriBranding
Advertising Campaign Merit Paulsen AgriBranding
Turf & Ornamental Public First Padilla Speer Beardsley
Relations Campaign
Companion Animal First Colle+McVoy
Campaign Element Merit Colle+McVoy
Turf & Ornamental First Paulsen AgriBranding
Campaign Element Merit Padilla Speer Beardsley
REGION IV (BADGER, CHICAGO, HEARTLAND, MID-AMERICA)
CATEGORY NAME PLACE AGENCY
Multi-Media First Colle+McVoy
Campaigns--Local Merit Rhea & Kaiser Mktg. Comm.
Multi-Media First OPEN ROADS
Campaigns--Regional Merit Rhea & Kaiser Mktg. Comm.
Multi-Media First Bader Rutter & Associates
Campaigns--National Merit Rhea & Kaiser Mktg. Comm.
New Product Introduction First Rhea & Kaiser Mktg. Comm.
Merit Filament Mktg. & Dist. Design
Producer or Company-- First Stephan & Brady, Inc.
Funded Advertising Merit Stephan & Brady, Inc.
Campaigns
Spreads, single First Bader Rutter & Associates
Merit Rhea & Kaiser Mktg. Comm.
Spreads, series First Colle+McVoy
Single Page Ads, First Bader Rutter & Associates
single entry Merit Rhea & Kaiser Mktg. Comm.
Single Page Ads, series First Colle+McVoy
Merit Colle+McVoy
Less Than Page Ads, First In-house
single entry Merit OPEN ROADS
Less Than Page First OPEN ROADS
Ads, series
Trade Ads, single entry First Bader Rutter & Associates
Merit Bader Rutter & Associates
Unique Print Advertising First Bader Rutter & Associates
Merit Rhea & Kaiser Mktg. Comm.
Radio-single First Rhea & Kaiser Mktg. Comm.
Merit Rhea & Kaiser Mktg. Comm.
Radio-series First Bader Rutter & Associates
Merit Bader Rutter & Associates
Television-single First Bader Rutter & Associates
or series Merit The Gunter Agency
AV Presentations--to First The Integer Group
farmers ranchers,
growers Merit Bader Rutter & Associates
AV Presentations-- First OPEN ROADS
dealers, distributors,
sales reps
Digital Presentations First Rhea & Kaiser Mktg. Comm.
Direct Mail-farmer First Bader Rutter & Associates
directed--flat Merit Rhea & Kaiser Mktg. Comm.
Direct Mail-farmer First Simantel Group
directed--three- Merit Bader Rutter & Associates
dimensional
Direct Mail-to dealers First Filament Mktg. & Dist. Design
distributors or Merit Bader Rutter & Associates
sales reps-flat
Direct Mail-to dealers First Celtic Marketing, Inc.
distributors or
sales reps-3-D
Billboards or First Rhea & Kaiser Mktg. Comm.
Other Outdoor
Customer Brochures, First The Integer Group
Catalogs-farmer
directed single
Customer Brochures, First Gibbs & Soell Public Relations
Catalogs-farmer Merit McDaniels Marketing Comm.
directed-series
Brochures, Catalogs-to First Simantel Group
dealers, list./ Merit Simantel Group
sales reps
Point-of-Purchase First Bader Rutter & Associates
Materials Merit Colle+McVoy
Exhibits First In-house
Merit Rhea & Kaiser Mktg. Comm.
Premium/Specialties First Morgan&Myers
Merit Morgan&Myers
Corporate Identity First Filament Mktg. & Dist. Design
Merit Morgan&Myers
Advertisements First Charleston/Orwig
Merit In-house
Other Elements First Charleston/Orwig
Media Relations Merit Charleston/Orwig
First The Integer Group
Public Affairs/ First The Gunter Agency
issues management Merit Charleston/Orwig
News or Feature Article First In-house
Merit Kenna B. Rathai Comm.
News Release First Rhea & Kaiser Mktg. Comm.
Merit Morgan&Myers
Events--customer events First Gibbs & Soell
Events--internal events Merit Bader Rutter & Associates
First Morgan&Myers/ThomasWerks
Co. & Assoc. Newsltrs-- First Rhea & Kaiser Mktg. Comm.
ext-farmers/growers/ Merit In-house
ranchers
Company & Association First Cygnus Business Media
Magazines--external Merit In-house
Company Publications-- First Morgan&Myers
annual report Merit Morgan&Myers
Broadcast News First The Integer Group
Electronic Publications First Bader Rutter & Associates
Interactive First Gibbs & Soell Public Relations
Marketing Tools Merit Bader Rutter & Associates
Web Site--directed to First OPEN ROADS
farmers, growers or
ranchers
Web Site--educational First Morgan&Myers
focus, directed to Merit Stephan & Brady, Inc.
consumers
Companion Animal First Stephens & Assoc. Advertising
Advertising Campaign Merit Rhea & Kaiser Mktg. Comm.
Turf & Ornamental First Bader Rutter & Associates
Advertising Campaign Merit Rhea & Kaiser Mktg. Comm.
Companion Animal Public First Bader Rutter & Associates
Relations Campaign
Turf & Ornamental Public First Bader Rutter & Associates
Relations Campaign
Companion Animal First Stephens & Assoc. Advertising
Campaign Element Merit Stephens & Assoc. Advertising
Turf & Ornamental First Rhea & Kaiser Mktg. Comm.
Campaign Element
REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)
CATEGORY NAME PLACE AGENCY
Multi-Media First Rhea & Kaiser Mktg. Comm.
Campaigns--Local Merit archer>malmo
Multi-Media First Martin Williams
Campaigns--Regional Merit Rhea & Kaiser Mktg. Comm.
Multi-Media First Bader Rutter & Associates, Inc.
Campaigns--National
New Product Introduction First Winnercomm, Inc.
Merit archer>malmo
Spreads, single First Quarry Integrated Comm.
Merit Quarry Integrated Comm.
Single Page Ads, First Martin Williams
single entry Merit archer>malmo
Single Page Ads, series First In-house
Merit Quarry Integrated Comm.
Less Than Page Ads, First Martin Williams
single entry Merit Quarry Integrated Comm.
Unique Print Advertising First archer>malmo
Merit Martin Williams
Radio-single First Rhea & Kaiser Mktg. Comm.
Merit archer>malmo
Radio-series First Martin Williams
Television--single First Martin Williams
or series Merit Bader Rutter & Associates, Inc.
AV Presentations--to First In-house
farmers ranchers, Merit Brighton
growers
AV Presentations-- First archer>malmo
dealers, distributors, Merit archer>malmo
sales reps
Advertising on the Web First Quarry Integrated Comm.
Merit Martin Williams
Digital Presentations First Gibbs & Soell, Inc.--Raleigh
Merit Quarry Integrated Comm.
Direct Mail-farmer First Martin Williams
directed--flat Merit Bader Rutter & Associates, Inc.
Direct Mail-farmer First archer>malmo
directed--three- Merit Gibbs & Soell, Inc.--Raleigh
dimensional
Direct Mail-to dealers, First Rhea & Kaiser Mktg. Comm.
distributors or Merit archer>malmo
sales reps--flat
Direct Mail-to dealers, First Gibbs & Soell, Inc.--Raleigh
distributors or Merit Bader Rutter & Associates, Inc.
sales reps--3-D
Billboards or First Rhea & Kaiser Mktg. Comm.
Other Outdoor Merit archer>malmo
Customer Brochures, First In-house
Catalogs--farmer Merit Gibbs & Soell, Inc.--Raleigh
directed-single
Customer Brochures, First Gibbs & Soell Public Relations
Catalogs--former
directed-series
Brochures, Catalogs-to Gibbs & Soell, Inc.--Raleigh
dealers, dist./ Merit Gibbs & Soell, Inc.--Raleigh
sales reps
Point-of-Purchase First Rhea & Kaiser Mktg. Comm.
Materials Merit archer>malmo
Exhibits Rut In-house
Merit Quarry Integrated Comm.
Premium/Specialties First Charleston/Orwig
Merit Quarry Integrated Comm.
Corporate Identity First Rhea & Kaiser Mktg. Comm.
Overall PR Campaign First Quarry Integrated Comm.
MOM archer>malmo
Media Relations Rut Gibbs & Soell, Inc.--Raleigh
Merit archer>malmo
News or Feature Article First archer>malmo
Merit Bader Rutter & Associates, Inc.
Persuasive Rut archer>malmo
Merit archer>malmo
News-Release First Harvest PR & Marketing, Inc.
Merit Bader Rutter & Associates, Inc.
Events-customer events First archer>malmo
Merit Quarry Integrated Comm.
Events--internal events First Gibbs Soell, Inc.--Raleigh
Merit Rhea Kaiser Mktg. Comm.
Co. Assoc. Newsltrs-- First Gibbs Soell, Inc.--Raleigh
ext-farmers/ Merit Rhea & Kaiser Mktg. Comm.
growers/ranchers
Co. & Assoc. First Gibbs & Soell, Inc.--Raleigh
Magazines--ext.
dealer distributor,
etc.
Company & Association First Winnercomm, Inc.
Magazines-external Merit Quarry Integrated Comm.
Broadcast News First archer>malmo
MOM archer>malmo
Electronic-Publications First Rhea & Kaiser Mktg. Comm.
Merit Bader Rutter & Associates, Inc.
Web Site-directed to First Charleston/Orwig
farmers, growers Merit Insight Marketing
or ranchers
Companion Animal First Bader Rutter & Associates, Inc.
Advertising Campaign Merit In-house
Turf & Ornamental First Winnercomm, Inc.
Advertising Campaign Merit archer>malmo
Turf & Ornamental Public First archer>malmo
Relations Campaign Merit archer>malmo
Companion Animal First Bader Rutter & Associates, Inc.
Campaign Element Merit In-house
Turf & Ornamental First Rhea & Kaiser Mktg. Comm.
Campaign Element Merit Trone and Exhibit Resources
REGION VI (CHESAPEEAKE, EASTERN, OHIO)
CATEGORY NAME PLACE AGENCY
Multi-Media First Nicholson Kovac, Inc.
Campaigns--Local
Multi-Media First Nicholson Kovac, Inc.
Campaigns--Regional
Multi-Media First Martin Williams Advertising
Campaigns--National Merit Martin Williams Advertising
New Product Introduction First Maclay & Shoemaker Graphics
Merit Nicholson Kovac, Inc.
Producer or Company-- First Latorra, Paul & McCann Ad.
Funded Advertising
Campaigns
Spreads, single First Martin Williams Advertising
Merit Colle+McVoy
Spreads, series First Colle+McVoy
Single Page Ads, First Martin Williams Advertising
single entry Merit Martin Williams Advertising
Single Page Ads, series First McCormick Company
Merit Nicholson Kovac, Inc.
Less Than Page Ads, First Colle+McVoy
single entry
Less Than Page First Colle+McVoy
Ads, series
Trade Ads, single entry First Latorra, Paul & McCann Ad.
Merit Latorra, Paul & McCann Ad.
Unique Print Advertising First Colle+McVoy
Merit Martin Williams Advertising
Radio-single First Nicholson Kovac, Inc.
Merit Martin Williams Advertising
Radio-series First Martin Williams Advertising
Television-single First Max Films
or series
AV Presentations-to First Max Films
farmers ranchers,
growers
AV Presentations- First Colle+McVoy
dealers, distributors,
sales reps
Advertising on the Web First Colle+McVoy
Merit Martin Williams Advertising
Direct Mail-farmer First Martin Williams Advertising
directed--flat Merit Broadhead + Co
Direct Mail-farmer First Martin Williams Advertising
directed--three-
dimensional
Direct Mail-to dealers, First McCormick Company
distributors or Merit McCormick Company
sales reps-flat
Customer Brochures, First McCormick Company
Catalogs--farmer Merit Maclay & Shoemaker Graphics
directed-single
Customer Brochures, First Gibbs & Soell Inc.
Catalogs--farmer
directed-series
Brochures, Catalogs--to First Martin Williams Advertising
dealers, dist./ Merit Charleston/Orwig
sales reps
Point-of-Purchase First McCormick Company
Materials
Corporate Identity First Nicholson Kovac, Inc.
Merit Nicholson Kovac, Inc.
Overall PR Campaign First Gibbs & Soell Inc.
Merit Nicholson Kovac, Inc.
Media Relations First Gibbs & Soell Inc.
Merit Fleishman-Hillard
Producer or Co. Funded First In-house
PR program--to
consumers
News or Feature Article First Charleston/Orwig
Merit Charleston/Orwig
Persuasive Writing First Nicholson Kovac, Inc.
Merit Martin Williams Advertising
News Release First Nicholson Kovac, Inc.
Merit Fleishman-Hillard
Events--customer events First Nicholson Kovac, Inc.
Merit Latorra, Paul & McCann Ad.
Co. & Assoc. Newsltrs- First Nicholson Kovac, Inc.
ext-farmers/growers/ Merit Latorra, Paul & McCann Ad.
ranchers
Company & Association First Martin Williams Advertising
Magazines--external
Broadcast News First PR Works
Electronic Publications First Nicholson Kovac, Inc.
Web Site--directed to First Colle+McVoy
farmers, growers Merit PR Works
or ranchers
Web Site--educational First Latorra, Paul & McCann Ad.
focus, directed
to consumers
Companion Animal First Osborn & Barr Communications
Advertising Campaign Merit Rhea & Kaiser Mktg. Comm.
Companion Animal First Latorra, Paul & McCann Ad.
Public Relations
Campaign
Companion Animal First Rhea & Kaiser Mktg. Comm.
Campaign Element Merit Rhea & Kaiser Mktg. Comm.
REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST,
NAMA CAL, NAMA PACIFIC)
CATEGORY NAME PLACE ENTRY TITLE
Multi-Media First Gem Exceptional Jewel Campaign
Campaigns-Local Merit Four Aces for Weed Control
Producer or Company- First Chilean Avocado Radio Campaign
Funded Ad Campaigns Merit Comic Book Print/Denise
Austin Vignettes TV
Single Page Ads, First Drive Them to an Early Grave
single entry Merit I Admire Innovation print ad
Single Page Ads, series First I Zebu Series
Trade Ads, single entry First Comic Book Ad
Trade Ads, series First Project Reinvent
Merit Comic Book Campaign
Unique Print Advertising First Envidor Citrus Testimonial Insert
Radio-single First Gem King Radio
Radio-series First Just Buy Cottonseed
Merit Envidor Miticide Theater Radio
Direct Mail-farmer First Stomp More Value
directed--flat
Direct Mail-farmer First Admire Pro Innovation Direct Mail
directed--3-D
Direct Mail-to dealers, First Gem Exceptional Jewel Direct Mail
dist./sales reps-3-0 Merit Envidor Outdoor
Billboards or
Other Outdoor First Gem Exceptional Jewel Outdoor
Brochures, Catalogs-to First Almond Orchard Worker
dealers, dist./ Training Guide
sales reps Merit Citrus Greening Tech Sheets
Media Relations First USA Pears Media Relations Program
Merit Cottonseed Oil Comeback Tour
Producer Funded PR First Almond Board of California,
Program--to ag working for you
audiences
Producer/Co.--Funded PR First Pear Panache
program--to consumers Merit Plum Perfect Online Campaign
News or Feature Article First Are You Ready for Cottonseed?
"Feed & Grain" mag.
Merit Disease Management 101
Persuasive Writing First Team Ethanol Editorial in
the "Miami Herald"
News Release First Pears Make a Splash as Fresh
Drink Trend for 2001
Merit Biodiesel Initiative Fuels
"Old Process"
Co. & Assoc. Newsltrs-- First Almond Board of California
ext.-farmers/ Monthly Newsletter
growers/ranchers
Company & Association First CAPCA Adviser
Magazines--external
Electronic Publications First World of Zeba Monthly
e-Newsletter
Web Site--educational First Pear Panache Web Site
focus, dir. (www.PearPanache.com)
to consumers
Turf & Ornamental First C-Series Strength Ad
Campaign Element
REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MOKAN,
ROCKY MOUNTAIN, SOUTHWEST)
CATEGORY NAME PLACE ENTRY TITLE
Multi-Media First Proline 3+3 Campaign
Campaigns--Local Merit Option 1.2.3.--Print "You're
proud of your babies"
Multi-Media First Capture Rewards "Bigger,
Better, Budder"
Campaigns--Regional Merit Guardian Save-a-Calf
Multi-Media Campaign
Multi-Media First The Better Bt
Campaigns--National Merit YieldGard VT Triple Campaign
New Product Introduction First Ingelvac[R] CircoFlex Campaign
Merit John Deere 9030 Series
Tractor Introduction
Producer or Company-- First NFL Gridiron Milk
Funded Advertising Merit U.S. Pear Bureau
Campaigns
Spreads single First CleanWave Herbicide Small-
Grains-Advertising
Merit Puma Super--Clean-Fields
Spreads, series First Liquid Achieve Print Ad Series
Merit Most Complete Testimonial
Campaign
Single Page Ads, First Indar Fungicide Pome
single entry Fruit Advertising
Merit Don't be a Feed-A-Lot Operator
Single Page-Ads, series First "Power of Emotion" Campaign
Merit Food Safety
Less Than Page Ads, First A more Sprayer print
single entry Merit Cash Crop
Less Than Page First Range & Pasture Seasonal
Ads, series Reasons Campaign
Merit Solutions & Notepad Ads
Trade Ads, single entry First Boehringer Ingelheim Enterisol
Ileitis Immunity on Tap
Merit John Deere App. Equipment,
introductory insert
Trade Ads series First Guardian Veterinary Testimonial
Advertising
Unique Print Advertising First 2007 World of Corn
Merit Optimize Benefits to
Soybeans and Corn
Radio-single First Animal Ag Initiative
Radio--Maitre
Merit "The Usual Suspect" Radio Spot
Radio-series First Group 2 Resistant Kochia is Scary
Merit Baytril 100-86 & Hungry
radio series
Television--single First QuickBayt Animated Fly
or series Merit RTV Dealer TV
AV Presentations--to First PowerMAX Launch Video
farmers ranchers, Merit Mobile Technology Unit Video
growers
AV Presentation-- First Mobile Technology Unit
dealers, distributors, "Making Of" Video
sales reps Merit Cavalry 9 DVD
Advertising on the Web First Roundup Ready Corn 2 Web Banners
Merit Immunity on Tap; Spigot Banners
Digital Presentations First Huskie Digital Sales Kit
Merit Provost Introductory Video
Direct Mail-farmer First Ag Open House Invitation
directed---flat Merit "Commodity Classic--Your soybean
checkoff is here"
Direct Mail-farmer First Purina Pig Starters Magnet/
directed--three- Merit Sweepstakes Direct Mail
dimensional
Direct Mail-to dealers First DEKALB Roundup Ready
distributors-sales Conola Vials Kit
reps-flat Merit EMB Crop BioScience Retailer
Direct Mail Series
Direct Mail-to dealers, First John Deere Agri-Services
distributors/sales iView campaign
reps-3-D Merit NutriSphere-N Launch
Event Invitation
Billboards or First EVITO Distributor
Other Outdoor Direct Marketing
Merit Soy Biodiesel Bus Wrap
United Soybean Board
Customer Brochures, First Pioneer Window Wrap
Catalogs--farmer- Merit 2008 Catalog
directed-single
Customer Brochures First Point of Sale CyLence and
Catalogs--farmer Tempo brochure
directed-series
Brochures, Catalogs--to First Valley Value and Product Series
dealers, distributors/ Merit SmartFresh Quality System
sales reps Apple Sales Kit
Point-of-Purchase First Marketing Ethanol in
Materials Your Backyard
Merit Point of Sale CyLence and
Tempo materials
Exhibits First Guardian Save-a-Calf Kit
Merit USB Big-3 Trade Show Display
Premium/Specialties First (FTMLO) Global Pet Expo
Escalator Banner
Merit John Deere Photo CD
Corporate Identity First Firestone Oliver 77
Collectible Tractor
Merit LFA Identity Package
Advertisements First Sovera Logo
Merit Rope Ad
Other Elements First USB Big Three NAFB Ad
Merit "Fresh Ideas" Room Drop
Overall PR Campaign First Agribusiness Anywhere
Merit Pioneer Public Relations Program
Media Relations First Removing Trans Fat from
America's Menus
Merit FTMLO Press Conference
Public Affairs/issues First FTMLO Press Kit
management Merit Horizon Organic
"Standards of care"
Producer Funded PR First Atlantis Fish Food Recall
Program--to ag Merit Animal Ag Initiative Toolkit
audiences
Producer or Co.--Funded First Colorado Genetics. World Class
PR program--to Performance.
consumers Merit Creating Need for a Seed
News or Feature Article First RBC Farm Photography Contest
Merit RANMAN[R] Potato Feature Article
Persuasive Writing First Certified Seed Pays!
Merit Will Steger Op Ed in
St. Louis Dispatch
News Release First Soy 2020 One Vision.
One Destination.
Merit Sergeant's Splish Splash
Photo Contest News Release
Events--customer events First Look at the Label
Merit Cattle Profiling Summit
Events--internal events First YieldGard VT Triple on Tour
with Ag Day
Merit Advantage Multi Internal Launch
Co. & Assoc. Newsltrs- First CLAAS Tractor World Tour
ext-farmers/growers/ Merit USB's Beyond the Bean
ranchers
Co. & Assoc. First Cornstalk Newsletter
Newsltrs--ext-dealer Merit EPIC Monthly Newsletter
distributor, etc.
Company & Association First Pioneer GrowingPoint[R] magazine
Magazines-external Merit PivotPoint Magazine
Company First Pioneer ProAction[R] newsletter
Publications--internal Merit Sales Force Excellence Newsletter
Company Publications-- First 2007 Annual Report (50th
annual report Anniversary Edition)
Merit "Your Beef Checkoff"--2006
Beef Board AR
Broadcast News First NCBA's Cattlemen to Cattlemen
Merit Container Gardening for Fall
Radio Media Tour
Electronic Publications First Roundup Ready Corn 2 Courier
Merit SHARE e-newsletter
Interactive Marketing First Forage Forum
Tools Merit www.precisionpays.com
Web Site--directed to First www.CaptureLFR.com
farmers, growers Merit www.NutriSphere-N.com
or ranchers
Web Site--educational First www.drivingethanol.org
focus, directed Merit www.petporents.com
to consumers
Companion Animal First Reconcile Product Launch
Advertising Campaign Merit Good Dog: Introducing Reconcile
Turf & Ornamental First TransFilm "Zip It Up" Ad
Advertising Campaign
Companion Animal Public First FTMLO
Relations Campaign Merit Sergeant's Splish Splash
Photo Contest
Companion Animal First Custom Flea & Tick USB
Campaign Element Flash Drives
Merit ULTIUM--Martha Josey,
Heroes & Legends
Turf & Ornamental First DISARM Print ad
Campaign Element Merit RoundupPRO Brochure
REGION III (CORNBELT, IOWA, NORTH CENTRAL, NORTHERN PRAIRIE)
CATEGORY NAME PLACE ENTRY TITLE
Multi-Media First Admire--Let's Talk Dirty
Campaigns--Local Merit Answer Plot National
Creative Campaign
Multi-Media First CHS Link Campaign
Campaigns--Regional Merit Dual and Fuel Campaign
Multi-Media First Cenex[R] Brand Campaign
Campaigns--National Merit Draxxin Red Campaign
New Product Introduction First Compact Tractor Tire Intro
Merit Ag Direct Online Rollout
Producer or Company- First Don't be Blah.-2007 Campaign
Funded Ad Campaigns Merit Join the Ride Iowa
Spreads, single First Discover Trophies
Merit For Amber Tidal Waves of Grain
Spreads, series First Everything Else Pales
in Comparison
Merit New Holland "Amazing
Machine"-Campaign.
Single Page Ads, First Skateboarder
single entry Merit 11CFT Introduction
Single Page Ads, First CHS Link Print Campaign
series Merit NK Seeds--Talk Shop, Lewis &
Clark and Superhero
Less Than Page Ads, First New Holland CR9000 Ad
single entry Merit Lexar-Yield Advantage
Less Than Page First Ag Day Ads
Ads, series Merit Join the Ride Iowa
Trade Ads, single entry First Ethanol Technical Bulletin
Merit Zinc-loaded for faster growth
Trade Ads-series First CHS Link Print Campaign
Merit Uptime
Unique Print First Join the Ride Iowa
Advertising Merit Cenex[R] Brand Test-Drive
Insert Series-
Radio-single First Firestone Harvest 500 Co-op Radio
Merit Wheel Deal Campaign
Radio-series First BigBoys Radio Series
Merit Muscle Pod Super Hero
Television-single First Cenex[R] Brand Campaign Television
or series Merit Ag Day TV
AV Presentations-to First Garst Changing the Landscape
farmers ranchers, Corporate Video
growers Merit BioFuture
AV Presentations- First New Holland "Amazing Machine"
dealers, distributors, Campaign Video
sales reps Merit Harvest Time--EPIC Corporate
Video 2007
Advertising on the Web First New Holland "Amazing
Machine" Campaign
Merit CHS Link Online Ads
Digital Presentations First Collateral Zoom
Merit Best of Show: Equine
Mineral Nutrition
Direct Mail-farmer First Axial-Control Direct mail
directed-flat Merit Rimfire Reinforce Decision DM
Direct Mail-farmer First PIC Look Inside CD Mailing
directed-three- Merit Draxxin Switch Direct Mail
dimensional
Direct Mail-to dealers, First Self Mailer--"Extra Mile"
distributors/sales Merit Uptime
reps-flat
Direct Mail-to dealers, First CHS iPod Direct Mail Campaign
distributors/ Merit Ag Direct Online Training Reminder
sales reps-3-0
Billboards or First 2007 CROPLAN GENETICS Answer
Other Outdoor Plot Billboards
Merit Cenex[R] Brand Campaign Billboards
Customer Brochures, First 2007 Heartland Hybrids Seed Guide
Catalogs-farmer Merit Firestone Ag-Tire Brand Brochure
directed-single
Customer Brochures, First Garst Corporate Folder
Catalogs-farmer and Sales Inserts
directed series Merit Phytase Brochures
Brochures, Catalogs-to First Focus Forward Booklet
dealers, Merit RCIS National Image Piece
distributors/
sales reps
Point-of- First Muscle Pod Model
Purchase Materials Merit Herculex XTRA
Comparisons--Roots & Ears
Exhibits First Farm Progress Show
Merit Feed the Plant, Not the
Field--Exhibit
Premium/Specialties First Squid Brew
Merit Cenex[R] Brand Campaign
Introduction Hot Button
Corporate Identity First 2007 Census of Agriculture
Merit Join the Ride Iowa
Advertisements First Presidential Exposure
Other Elements First Farm Stories Booklet
Merit AgriLife Studios Launch Campaign
Overall PR Campaign First 2007 QVM Certified Advisor
Program
Merit Answer Plot National
Tour PR Campaign
Media Relations First Iowa Corn Indy 250 Media
Relations Program
Merit Ethanol "Bushel of News"
Media Kit
Producer Funded PR First Iowa Corn Indy 250 Media
Program--to ag Relations Program
audiences Merit U.S. Dairy Export Council
Export Infographics
Producer/Company- First GEBTS Online Video Contest
Funded PR program-- Merit People Behind the Product
to consumers
News or Feature Article First Healthy Cows Have Healthy
Calves feature story
Merit Fighting Fire with Fire
Persuasive Writing First The Renewable Fuels Reality Show
Merit Putting pocket seed notebooks
in the museum
News Release First CHS CEO Reality-Based Approach
to Energy
Merit MicroEssentials New Product
Release
Events--customer events First Novartis Cow/Calf Veterinarian
Symposiums
Merit Delivering Solutions Through
Research & Innova
Events--internal events First Working As One Launch
Co. & Assoc. Newsltrs- First "Nexera News" Newsletter
ext. farmers/
growers/ranchers
Company & Association First PIC Profit Improver
Magazines-external Merit Latitude: Best Practices in
Vegetation Management
Company Publications-- First Cooperative Profiles
internal Merit Essential News Internal
e-Newsletter
Company Publications-- First On Any Given Day
annual report Merit This is Sugar Country
Broadcast News First Cattlemen to Cattlemen
Producer Ed. Segments
Merit Who Are We? People Behind
the Product Video
Electronic Publications First ePreview
Merit EPIC Monthly Electronic Newsletter
Interactive Marketing First enews.penton.cam/enews/beef/
Tools cowcalf/weekly
Merit Online Seed Catalog & Brand
Comparison Tool
Web Site--to farmers, First www.mbrservices.com
growers or ranchers Merit www.ExcalibreQR.com
Web Site--educational First www.VandeRoseFarms.com
focus, to consumers Merit www.arenusperformance.com
Companion Animal First Precious Pets Print Campaign
Advertising Campaign Merit Solitude IGR Take Back the
Yard Campaign
Turf & Ornamental First Walters Gardens Raised Right
Advertising Campaign Merit Kubota "Life is Grand" Campaign
Turf & Ornamental Public First The BASF Turf Council
Relations Campaign Advisory Board Program
Companion Animal First Tennis Ball
Campaign Element Merit Leash
Turf & Ornamental First Kubota "Life is Grand" TV Spot
Campaign Element Merit Hale of the Month
REGION IV (BADGER, CHICAGO, HEARTLAND, MID-AMERICA)
CATEGORY NAME PLACE ENTRY TITLE
Multi-Media First Silver Linings Crop
Campaigns--Local Insurance Campaign
Merit FS Seed Ad Campaign
Multi-Media First 2007 Harvestore Campaign
Campaigns--Regional Merit Provost Awareness Campaign
Multi-Media First Mycogen[R] Grain Corn Campaign
Campaigns--National Merit Liberty--Break the
Resistance Campaign
New Product Introduction First Aeris Campaign
Merit Bovance Brand Launch
Producer or Company-- First Show Us Your Spots!
Funded Advertising Merit Grate Cheese. Period
Campaigns
Spreads, single First Delegate Insecticide Pome
Fruit Advertising
Merit Liberty--Break the
Resistance Spread Ad
Spreads, series First Case IH Productivity Campaign
Single Page Ads, First Enable Fungicide
single entry Sugarbeet Advertising
Merit Aeris Print Ad
Single Page Ads, series First Part-Time Farmer Print Campaign
Merit Case IH Productivity Campaign
Less Than Page Ads, First Green with Envy Rate Promotion
single entry Merit Harvestore--Faster than a
speeding payloader
Less Than Page First Biotal Ad Series
Ads, series
Trade Ads, single entry First Durango[R] DMA[R] Herbicide
Launch Ag Retailer
Merit The Rules Have Changed
Unique Print Advertising First Radiant Insecticide Belly
Bond & Print Advertising
Merit Aeris Print Insert
Radio-single First Aeris Radio
Merit Poncho--"Coach" Radio Spot
Radio-series First SureStart[R] Herbicide
Launch Radio Series
Merit FS Seed Radio
Television-single First Mycogen[R] Grain Corn TV
or series Merit Bury A Tradition TV
AV Presentations--to First 2006 Annual Meeting Video
farmers ranchers,
growers Merit Silage Testimonial DVD
AV Presentations-- First Right Now! Meeting Opener
dealers, distributors,
sales reps
Digital Presentations First Laudis--Pre-Launch
Internal Training CD
Direct Mail-farmer First TETRADURE BRD Producer Mailer
directed--flat Merit Provost Direct Mail
Direct Mail-farmer First LG Seeds RPM prospect
directed--three- mailer campaign
dimensional Merit WideMatch Herbicide Direct Mail
Direct Mail-to dealers First Bovance Launch Media Mailer
distributors or Merit Pole Position Launch Mailing
sales reps-flat Invitation
Direct Mail-to dealers First Purina Dealer Kit
distributors or
sales reps-3-D
Billboards or First Stance Outdoor
Other Outdoor
Customer Brochures, First Key Message Flipbook
Catalogs-farmer
directed single
Customer Brochures, First Axial Regionalized Sell Sheets
Catalogs-farmer Merit Illinois Soybean
directed-series Aquaculture Brochure
Brochures, Catalogs-to First LG Seeds 2007 / 2008 Seed Guide
dealers, list./ Merit LG Seeds Site Seller Brochure
sales reps
Point-of-Purchase First CleanWave Herbicide Point of
Materials Purchase Display
Merit Get Red Dealer POP
Exhibits First Farm Progress Show exhibit
Merit Commodity Classic exhibit
Premium/Specialties First Anniversary Poster Series
Merit Axial-flow Combine 30th
Anniversary Poster
Corporate Identity First Bovance Corporate Logo
Merit Biodiesel Ready logo
Advertisements First 2007 Cow Judging Contest Ad
Merit Excited
Other Elements First The Dairy Man campaign
Media Relations Merit 2007 Hoard's Dairyman Cow
Judging Contest Poster
First Dairy Farmer Image Media Kit
Public Affairs/ First It's Easier To Bury A Tradition
issues management Merit Learners to Leaders program
News or Feature Article First Life and death and life far a barn
Merit Oil Options for Deep-Fat Frying
News Release First Herbicide resistance
Merit Steiger & Magnum Reach
Landmark Anniversaries
Events--customer events First 2007 Syngenta Learning Centers
Events--internal events Merit Western Dairy Management Conference
First 2007 Case IH Dealer Business
Meeting--Feel It
Co. & Assoc. Newsltrs-- First Ignite Hot Sheet
ext-farmers/growers/ Merit Michigan Farm News
ranchers
Company & Association First Farm Forum
Magazines--external Merit Partners
Company Publications-- First Progressive Agriculture
annual report Annual Report
Merit 2006 AR "Long-term vision.
Long-term success."
Broadcast News First 2007 Audio Feeds
Electronic Publications First HERCULEX Connection
Interactive First Syngenta Media Webinor Series
Marketing Tools Merit dowagro.com/herculex/hercquiz/
Web Site--directed to First www.haymasters.com
farmers, growers or
ranchers
Web Site--educational First www.cnhtrade.com
focus, directed to Merit www.eatcurds.com
consumers
Companion Animal First CareCredit Rhyme Campaign
Advertising Campaign Merit Auburn Campaign
Turf & Ornamental First Rock the Weeds Tour
Advertising Campaign Merit Eat My Dust Campaign
Companion Animal Public First Melanoma Launch
Relations Campaign
Turf & Ornamental Public First 2007 Press Day
Relations Campaign
Companion Animal First Kemin--Fresh Solutions
Campaign Element Merit Heska Bulk Allergen Introduction
Turf & Ornamental First C-Series Landscaping Print Ad
Campaign Element
REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)
CATEGORY NAME PLACE ENTRY TITLE
Multi-Media First Flint "Bottom Line" Campaign
Campaigns--Local Merit Chateau[R] Herbicide Campaign
Multi-Media First AVICTA Complete Cotton
Campaigns--Regional Merit Temik Campaign
Multi-Media First 2007 IGENITY Campaign
Campaigns--National
New Product Introduction First Chopper Gen2 Campaign
Merit Valor XLT Herbicide "Domino"
New Product Launch
Spreads, single First Vegetable Products Portfolio
Print Ad
Merit Status Herbicide Launch Ad
Single Page Ads, First Agri-Mek Canyon Ad
single entry Merit Valor XLT Herbicide "Domino"
Page Ad
Single Page Ads, series First PIC Comborough Ads
Merit 2007 Headline Plant Health
Advertorial Campaign
Less Than Page Ads, First AVICTA Complete Cotton--Noisy,
single entry Speed, Ninja
Merit Cruiser Cotton--Frog
Unique Print Advertising First ReTain[R] Plant Growth
Regulator for Walnuts Insert
Merit Quilt Corn Coverwrap
Radio-single First Stratego--"How Does He Do It?"
Radio Spot
Merit Valor Herbiide "Lion at
Diner" Radio
Radio-series First "War of the-Worlds" &
"Drill Sergeant"
Television--single First Sequence "Nightmare"
or series Merit IVOMEC Plus Stocker TV Spot
AV Presentations--to First NCC Staff Report 2007
farmers ranchers, Merit D&PL Quality Seed
growers Treatment video
AV Presentations-- First Corp. Nat'l Corp. Meeting--
dealers, distributors, A Day/Life of Rhett Butler
sales reps Merit Corp. Nat'l Corp. Meeting--
The Valent Pipeline
Advertising on the Web First Could You Have Gotten More
if You Used Headline?
Merit Cruiser Cotton--Frog
Digital Presentations First Syngenta Corn Herbicide
Positioning Tool
Merit Status Customer
Training PPT/Module
Direct Mail-farmer First Platinum Direct Mail
directed--flat Merit RESPISHIELD[R] HM
Producer Mailers
Direct Mail-farmer First Chateau[R] Herbicide
directed--three- Testimonial Direct Moil
dimensional Merit "Working Around the Clock"
Calendar Campaign
Direct Mail-to dealers, First Flint Dollar-a-Day Direct Mail
distributors or Merit Valent National Meeting Invitation
sales reps--flat
Direct Mail-to dealers, First Halex GT Pre-Launch Kit
distributors or Merit RESPISHIELD HM Veterinarian Mailer
sales reps--3-D
Billboards or First FiberMax Truck Wrap
Other Outdoor Merit Valor Herbicide "Tough Weed"
Billboards
Customer Brochures, First PIC Cambrough Family Brochure
Catalogs--farmer Merit X Factor
directed-single
Customer Brochures, First Topical Information Sheets
Catalogs--former
directed-series
Brochures, Catalogs-to First Syngenta Seed Care
dealers, dist./ Product Catalog
sales reps Merit Halex GT Pre-Registration
Technical Bulletin
Point-of-Purchase First Radius Retailer Neon Sip
Materials Merit Esteem[R] Ant Bait Point
of Purchase
Exhibits Rut PIC World Pork Expo Booth
Merit Commodity Classic show
Premium/Specialties First NutriDense[R] "Fun in the
Sun" Premium Items
Merit Headline Leatherman
Corporate Identity First Bayer CropScience Portfolio
Folder
Overall PR Campaign First Headline and Plant Health
overall program
Merit Valor XLT Public Relations
Campaign
Media Relations First "Solutions for Form from
City/Southern Charm"
Merit "Take Me Out To Louisville"
MR Campaign
News or Feature Article First Prevention is Cure: Fall
Applications for Fire Ants
Merit Coccidiosis--A Costly Disease
to All Segments
Persuasive First Producers Meet the Demands of
the Apple Market
Merit Valor XLT Herbicide
Advertorial Series
News-Release First Campaign Brings Cottonseed
Oil Back in Spotlight
Merit Coccidiosis--A Costly Disease
to All Segments
Events-customer events First Domark Pirates of the Soy-ibbean
Merit Headline International Plant
Health Symposium
Events--internal events First Syngenta NFC Business Unit
Meeting
Merit The Ultimate Cotton Blend
Kick-off Conference
Co. Assoc. Newsltrs-- First AgriEdge Advisor Participant
ext-farmers/ Newsletter Series
growers/ranchers Merit Beltwide Daily News
Co. & Assoc. First All About Beans Retailer
Magazines--ext. Newsletter
dealer distributor,
etc.
Company & Association First Timberlines Magazine
Magazines-external Merit Sponsored Issue--The Grower
Broadcast News First RIFA 2007: Esteem Ant Bail
brings you the news
Merit Valor XLT Launches Across
the Airwaves
Electronic-Publications First Growing Strong Spotlight
eNewsletter
Merit IGENITY Insider e-newsletter
Web Site-directed to First NurtiDense[R] Web site,
farmers, growers www.nutridense.com
or ranchers Merit Strada Web Site--"Weigh
Your Options"
Companion Animal First RECOMBITEK[R] Equine
Advertising Campaign Vaccine Campaign
Merit Winner's Circle Horse Feed
Line Introduction
Turf & Ornamental First BASF Print ad Campaign--TURF
Advertising Campaign Merit Safari[R] Insecticide Campaign
Turf & Ornamental Public First Safari Newsletter Campaign
Relations Campaign Merit LCO Insider Campaign
Companion Animal First EQUIOXX Announcement Mailer
Campaign Element Merit Winner's Circle Golden
Years Horse Feed
Turf & Ornamental First Family Print Ad
Campaign Element Merit Golf Industry Show:
Syngenta Clubhouse
REGION VI (CHESAPEEAKE, EASTERN, OHIO)
CATEGORY NAME PLACE ENTRY TITLE
Multi-Media First Sunflower Rewards Campaign
Campaigns--Local
Multi-Media First Authority First OF Herbicide
Campaigns--Regional "The Unsual Suspects"
Multi-Media First SelectVAC More Attractive Campaign
Campaigns--National Merit Fresh Cow Campaign
New Product Introduction First New Holland "LEAN & MEAN" Tractors
Merit Hero New Product Introduction
Producer or Company-- First New York State Fair Campaign
Funded Advertising
Campaigns
Spreads, single First Fresh Cow Spread
Merit New Holland CR9000 Spread Ad
Spreads, series First New Holand "Amazing
Machine" Campaign
Single Page Ads, First SelectVAC More Attractive
single entry Single Page Ad
Merit This is not a pig--page ad
Single Page Ads, series First DuPont Kocide[R] 3000 fungicide
Merit Hero Print Ad Series
Less Than Page Ads, First New Holland T7000 Ad
single entry
Less Than Page First "Why Blue Is Better" Small
Ads, series Space Print Campaign
Trade Ads, single entry First CaliciVax Ad
Merit Wildly Different
Leptospirosis Ad
Unique Print Advertising First New Holland BioFuels Insert
Merit Mastitis--Hoard's Advertorial
Radio-single First "Contact the Authority"
Radio Spot
Merit Cowboy Wisdom 1
Radio-series First Cowboy Wisdom Radio Series
Television-single First New Holland "True Blue"
or series
AV Presentations-to First New Holland "True Blue" DVD
farmers ranchers,
growers
AV Presentations- First New Holland "Amazing
dealers, distributors, Machine" Video
sales reps
Advertising on the Web First New Holland "Why Blue Is
Better" Campaign
Merit Fresh Cow Banners
Direct Mail-farmer First Fresh Cow Direct Mail
directed--flat Merit Strike Back at Pests
Direct Mail-farmer First Draxxin/ Excede Direct Mail
directed--three-
dimensional
Direct Mail-to dealers, First I Love My Consultant
distributors or Merit Count on DuPont to shift
sales reps-flat glyphosate into overdrive
Customer Brochures, First Top Air TA 1200, TA 1600,
Catalogs--farmer TA 2400 T-Tank Sprayers
directed-single Merit New Holland T7000 Series
Tractors
Customer Brochures, First Investing in Your Success
Catalogs--farmer
directed-series
Brochures, Catalogs--to First Fresh Cow Direct Mail
dealers, dist./ Merit MEGALAC-R Detailer
sales reps
Point-of-Purchase First 2008 Maury Calendar
Materials
Corporate Identity First Rage D-Tech Herbicide Logo
Merit FMC Rewards Logo
Overall PR Campaign First Ask Me About 21/60
Merit Hero Insecticide Launch
Campaign
Media Relations First Syngenta Learning Center
Media Day
Merit The Value of Age and Source
Verified Cattle
Producer or Co. Funded First Beef at the Monster Mile
PR program--to
consumers
News or Feature Article First "You can beat high feed costs"
Merit "Don't let your cows cook"
Persuasive Writing First Ranman[R] Fungicide White Paper
Merit Manejo Lechero Series
News Release First Mustang Max[R] News Release
Merit The Value of Age and Source
Verified Cattle
Events--customer events First The Bin Buster Tour
Merit American Dairy Association
Mets Hispanic Event
Co. & Assoc. Newsltrs- First Advanced Control Newsletters
ext-farmers/growers/ Merit LELY USA E-Newsletters
ranchers
Company & Association First Dairy Wellness Journal
Magazines--external
Broadcast News First Innovative Solutions For
Clostridial Infections
Electronic Publications First Channel E-Newsletter
Web Site--directed to First "WhyBluelsBetter.com
farmers, growers 2.0" microsite
or ranchers Merit www.netvaxforpoultry.com
Web Site--educational First National Pet Wellness
focus, directed Month Web Site
to consumers
Companion Animal First Intervet Foal Care Program
Advertising Campaign Launch Campaign
Merit Biologicals Posters
Companion Animal First National Pet Wellness
Public Relations Risky Business Campaign
Campaign
Companion Animal First Anti-Infective Slim Jims
Campaign Element Merit Clavamox Print Ad
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