Printer Friendly

Regional best of NAMA results.

Regional Best of NAMA judging took place during November in Kansas City. From the six regions 474 were eligible to advance to the national competition, held during February in Kansas City. Those advancing entries won either a first place or merit in their respective regions.

Overall, there were 28 entries in Region I, 337 entries in Region II; 319 entries in Region III; 168 entries in Region IV; 150 entries in Region V and, 87 entries in Region VI for a total of 1089. Below and on the following pages is a list of the first and merit winners in each region. Congratulations to all the winners.
REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST, NAMA CAL,
NAMA PACIFIC)

Category Name Place Company

New Product Introduction First Bayer CropScience

Producer or Company-Funded First Idaho Potato Commission
Advertising

Single Page Ads, single entry First Emerald BioAgriculture
 Merit Chemtura Corporation

Single Page Ads, series First Seminis
 Merit Bayer CropScience

Trade Ads, single entry First Idaho Potato Commission

Trade Ads-series First Idaho Potato Commission
 Merit Idaho Potato Commission

Unique Print Advertising First Emerald BioAgriculture

Radio-single First Chemtura Corporation

Television-single or series First Idaho Potato Commission

Audio Visual Presentations- First Almond Board of California
to farmers ranchers, growers

Premium/Specialties First Seminis
 Merit Bayer CropScience

Overall PR Campaign First Syngenta Crop Protection

Media Relations First Sunkist Growers
 Merit Bayer CropScience

Public Affairs/issues First Almond Board of California
management

News or Feature Article First Farmer Mac

News Release First Cotton Incorporated

Events--customer events First Syngenta Crop Protection
 Merit The Idaho Potato Commission

Company & Association First The Idaho Potato Commission
Newsletters--external-farmers,
growers & ranchers

Electronic Publications First Almond Board of California

Turf & Ornamental Advertising First Chemtura Corporation
Campaign

Turf & Ornamental Campaign First Chemtura Corporation
Element

REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MISSOURI-KANSAS,
ROCKY MOUNTAIN, SOUTHWEST)

Category Name Place Company

Multi-Media Campaigns-Local First FMC Corporation
 Merit Bayer CropScience

Multi-Media Campaigns-Regional First Pioneer Hi-Bred International
 Merit John Deere

Multi-Media Campaigns-National First Merial Limited
 Merit Cattlemen's Beef Board and
 The Federation of States
 Beef Councils

New Product Introduction First Bayer CropScience
 Merit FMC Corporation

Producer or Company-Funded First United Soybean Board
Advertising Campaigns Merit Midwest Dairy Association

Spreads, single First Dow AgroSciences
 Merit Valmont Irrigation

Spreads, series First Pioneer Hi-Bred International
 Merit John Deere

Single Page Ads, single entry First FMC Corporation
 Merit Pioneer Hi-Bred International

Single Page Ads, series First United Soybean Board
 Merit Pioneer Hi-Bred International

Less Than Page Ads, singe First Farm Credit of New Mexico
entry Merit Mountain Plains Farm Credit
 Services

Less Than Page Ads, series First John Deere Agricultural
 Marketing Center

Trade Ads, single entry First John Deere
 Merit Schering-Plough Animal
 Health Corp.

Trade Ads-series First John Deere
 Merit Ethanol Promotion and
 Information Council (EPIC)

Unique Print Advertising First John Deere
 Merit John Deere

Radio-single First Arysta LifeScience
 North America
 Merit Arysta LifeScience
 North America

Radio-series First E-10 Unleaded Coalition
 Merit United Soybean Board

Television-single or series First Bayer CropScience Canada
 Merit Schering-plough Animal
 Health Corp.

Audio Visual Presentations-- First John Deere
to farmers, ranchers rowers Merit FMC Corporation

Audio Visual Presentations First The Nutrients for Life
dealers, distributors, sales Foundation
reps Merit Monsanto Company

Advertising on the Web First Bayer CropScience
 Merit DTN

Digital Presentations First John Deere
 Merit Bayer CropScience

Direct Mail-farmer First John Deere
directed--flat Merit FMC Corporation

Direct Mail-farmer directed-- First ONEOK Energy Marketing
three-dimensional Merit Boehringer Ingelheim
 Vetmedica, Inc.

Direct Mail-directed to First Livestock Marketing Assn.
dealers, distributors or Merit John Deere Agri Services
sales reps-flat

Direct Mail-directed to First GreenLeaf Genetics
dealers, distributors or Merit Schering-Plough Animal
sales reps-three dimensional Health

Billboards or Other Outdoor First Ethanol Promotion and
 Information Council (EPIC)
 Merit Bayer CropScience

Customer Brochures First Lindsay Manufacturing Co.
Catalogs-farmer directed, Merit Golden Harvest Seeds
single

Customer Brochures, First Frontier--Div. of John Deere
Catalogs-farmer Merit John Deere
directed-series

Brochures Catalogs-directed First Prairie Farms Dairy
to dealers distributors or Hoegemeyer Hybrids
sales reps

Point-of-Purchase Materials First Dow AgroSciences
 Merit Bayer CropScience

Exhibits First Nebraska Ethanol Board
 Merit Golden Harvest Seeds

Premium/Specialties First United Soybean Board
 Merit Monsanto Company

Corporate Identity First The Scoular Company
 Merit Alliance for the Future of
 Agriculture in Nebraska

Advertisements First RFD-TV
 Merit Woodruff Sweitzer

Other Elements First Swanson Russell Associates
 Merit Swanson Russell Associates

Overall PR Campaign First Alberta Agriculture, Food and
 Rural Development
 Merit John Deere Worldwide
 Commercial & Consumer
 Equipment Division

Media Relations First Council for Biotechnology
 Information
 Merit FMC Corporation

Public Affairs/issues First Diamond Pet Foods
management Merit Bayer CropScience

Producer Funded Public Rel. First Beef Checkoff Program/
Program--to ag audiences Cattlemen's Beef Bd and Nat'l
 Cattlemen's Beef Assn.
 Merit United Soybean Board

Producer or Company-Funded First Nat'l. Cattlemen's Beef Assn.
PR program- to consumers Merit Council for Biotechnology
 Information

News or Feature Article First John Deere Worldwide
 Commercial & Consumer
 Equipment Division
News or Feature Article Merit John Deere Worldwide
 Commercial & Consumer
 Equipment Division

Persuasive Writing First Alliance for the Future of
 Agriculture in Nebraska
 Merit United Soybean Board

News Release First United Soybean Board
 Merit Cattlesoft, Inc.

Events--customer events First Ethanol Promotion and
 Information Council (EPIC)
 Merit FMC Corporation

Events--internal events First EMD Crop BioScience

Company & Association First Dow AgroSciences
Newsletters--external-farmers, Merit FMC Corporation
growers & ranchers

Company & Association First Ethanol Promotion and
Newsletters--external, dealer Information Council
distributor, etc.

Company & Association First Pioneer Hi-Bred International
Magazines--external Merit Nat'l Cattlemen's Beef Assn.

Company Publications--internal First Pioneer Hi-Bred International
 Merit The Maschhoffs Inc.

Company Publications First Dow AgroSciences
annual report Merit Cattlemen's Beef Board

Radio/audio News First The Nutrients for Life Found.
 Merit Pioneer Hi-Bred International

Television News First Council for Biotechnology
 Information
 Merit Companion Animal Parasite
 Council

Electronic Publications First Merial Limited

Internet Web Site--directed to First EMD Crop BioScience
farmers, growers or ranchers
 Merit Dow AgroSciences

Internet Web Site-- First Bayer CropScience
educational focus, directed to Merit KAAPA
consumers

Companion Animal Ad Campaign First Nutrena
 Merit Nutrena

Turf & Ornamental Advertising First FMC Professional Solutions
Campaign

Companion Animal PR Campaign First Sergeant's Pet Care Products
 Merit Merial Limited

Companion Animal Element First Diamond Pet Foods
 Merit Sergeant's Pet Care Products

Turf & Ornamental Element First FMC Professional Solutions
 Merit PBI/Gordon Corporation

Multi-Media Campaigns-Local First Iowa Soybean Association
 Merit Iowa Soybean Association

Multi-Media Campaigns-Regional First Dow AgroSciences
 Merit Syngenta Crop Protection

Multi-Media Campaigns-National First Pioneer Hi-Bred International
 Merit Syngenta Crop Protection

New Product Introduction First Syngenta Seeds, Inc.
 Merit Trans Ova Genetics

Producer or Company-Funded First National Pork Board
Advertising Campaigns Merit South Dakota Soybean
 Research & Promotion Council

Spreads, single First Syngenta Seeds, Inc.
 Merit Pioneer Hi-Bred International

Spreads, series First New Holland North America
 Merit Agriliance

Single Page Ads, single entry First Hy-Line International
 Merit National Pork Board

Single Page Ads, series First John Deere Credit
 Merit Zinpro Performance Minerals

Less Than Page Ads, singe First Agriliance
entry Merit New Holland North America

Less Than Page Ads, series First Case IH North America
 Merit New Holland North America

Trade Ads, single entry First National FFA Organization
 Merit John Deere Credit

Trade Ads-series First John Deere Credit

Unique Print Advertising First New Holland North America
 Merit Firestone Farm Tires

Radio-single First Bayer CropScience
 Merit National Pork Board

Radio-series First AgStar
 Merit UFA

Television-single or series First Pioneer Hi-Bred International
 Merit Syngenta Seeds, Inc.

Audio Visual Presentations First CHS Inc.
--to farmers, ranchers, Merit National Pork Board
growers

Audio Visual Presentations First BouMatic
--dealers, distributors, Merit Pioneer Hi-Bred International
sales reps

Advertising on the Web First Cargill Animal Nutrition
 Merit Case IH North America

Digital Presentations First Novartis Animal Health

Direct Mail-farmer First Syngenta Crop Protection
directed--flat Merit Syngenta Crop Protection

Direct Mail-farmer directed First Pioneer Hi-Bred International
--three-dimensional Merit CROPLAN GENETICS

Direct Mail-directed to First Latham Hybrids LLC
dealers, distributors or Merit Nationwide Agribusiness
sales reps-flat

Direct Mail-directed First PIC North America
to dealers, distributors or Merit Zinpro Performance Minerals
sales reps-three dimensional

Billboards or Other Outdoor First Dow AgroSciences Canada
 Merit Bayer CropScience

Customer Brochures, Catalogs First Bayer CropScience
--farmer directed-single Merit Hagie Manufacturing

Customer Brochures, Catalogsx First Valent BioSciences Corp.
farmer directed-series Merit Cargill Animal Nutrition

Brochures, Catalogs-directed First National Pork Board
to dealers, distributors or Merit Bayer CropScience
sales reps

Point-of-Purchase Materials First Zinpro Performance Minerals
 Merit Cargill Animal Nutrition

Exhibits First Agriculture and Agri-Food
 Canada
 Merit Pioneer Hi-Bred International

Premium/Specialties First CROPLAN GENETICS
 Merit Agriliance

Corporate Identity First Garst[R] Seed Company
 Merit Ridley Block Operations

Advertisements First Broadhead + Co, Inc.
 Merit Iowa Farmer Today

Other Elements First Colle+McVoy
 Merit Paulsen Marketing

Overall PR Campaign First BASF Corporation
 Merit Vermeer Manufacturing Co.

ProgramMedia Relations First Bayer CropScience
 Merit Bobcat Company

Public Affairs/issues First CHS Inc.
 Merit Dairy Management Inc.

Producer or Company-Funded First 4-H Canada
Public Relations program- Merit Midwest Dairy Association
to consumers

News or Feature Article First CHS Inc.
 Merit Dow AgroSciences

Persuasive Writing First CHS Inc.
 Merit CHS Inc.

Events--customer events First Minneapolis Grain Exchange
 Merit Iowa Soybean Association

Events--internal events First CHS Inc.
 Merit North Dakota Soybean
 Council

Company & Association First Bayer CropScience
Newsletters--external-farmers,
growers & ranchers

Company & Association First John Deere Risk Protection
Newsletters--external, dealer Merit Agriliance
distributor, etc.

Company & Association First BASF Corporation
Magazines--external Merit Dow AgroSciences

Company Publications--internal First CHS--Land O'Lakes
 Merit Agriliance

Company Publications-- First West Central
annual report Merit Harvest Land Cooperative

Radio/audio News First Dairy Management Inc.

Television News First Cargill Animal Nutrition

Electronic Publications First Red River Farm Network
 Merit CHS--Land O'Lakes

Internet Web Site--directed to First Kubota Tractor Corp.
farmers, growers or ranchers Merit Case IH North America

Companion Animal Advertising First Wyeth Animal Health
Campaign

Turf & Ornamental Advertising First Valent BioSciences Coip.
Campaign

Companion Animal Public First Wyeth Animal Health
Relations Campaign Merit Bayer Health Care, Animal
 Health Division

Turf & Ornamental Public First BASF Corporation
Relations Campaign

Companion Animal Campaign First Merial Limited
Element
 Merit Nestle Purina

REGION IV (BADGER, CHICAGO, HEARTLAND, MICHIGAN, MID-AMERICAN)

Category Name Place Company

Multi-Media Campaigns-Local First The Andersons
 Merit Farm Credit Services of IL

Multi-Media Campaigns-Regional First Dow AgroSciences
 Merit Bayer CropScience

Multi-Media Campaigns-National First Mycogen Seeds

New Product Introduction First Pfizer Animal Health
 Merit Bayer CropScience

Producer or Company-Funded First Wisconsin Milk Marketing
Advertising Board/Dairy Management Inc.
 Merit Wisconsin Milk Marketing Bd.

Spreads, single First Case IH North America
 Merit Dow AgroSciences

Spreads, series First Case IH North America
 Merit Bayer CropScience

Single Page Ads, single entry First Bayer CropScience
 Merit Prince Agri Products

Single Page Ads, series First Wisconsin Milk Mktg. Bd.
 Merit Bayer CropScience

Less Than Page Ads, singe First Farm Credit Services of I1.
entry

Less Than Page Ads, series First Engineered Storage Products
 Company
 Merit DMI

Trade Ads, single entry First Case IH North America
 Merit Case IH North America

Unique Print Advertising First Bayer CropScience
 Merit Mycogen Seeds

Radio-single First Bayer CropScience
 Merit Central Life Sciences

Television-single or series First Bayer CropScience
 Merit Mycogen Seeds

Audio Visual Presentations- First National Cattlemen's Beef
to farmers ranchers, growers Assn.

Audio Visual Presentations- First Engineered Storage Products
dealers, distributors, sales Company
reps

Advertising on the Web First Cargill Animal Nutrition

Direct Mail-farmer First Dow AgroSciences
directed--flat Merit Dow AgroSciences

Direct Mail-farmer directed-- First Pfizer Animal Health
three-dimensional

Direct Mail-directed to First The Mosaic Company
dealers, distributors or Merit IL Soybean Association
sales reps-flat

Direct Mail-directed to First Merial Limited
dealers, distributors or
sales reps-three dimensional Merit Case IH

Billboards or Other Outdoor First Illinois Soybean Association
 Merit Dow AgroSciences

Customer Brochures Catalogs- First Case IH North America
farmer directed-single Merit Farm Credit Wisconsin

Customer Brochures, Catalogs First Archer Daniels Midland
-farmer directed-series Merit Central Life Sciences

Brochures, Catalogs-directed First Pfizer Animal Health
to dealers, distributors or Merit Bayer CropScience
sales reps

Point-of-Purchase Materials First Wisconsin Milk Marketing Bd.
 Merit Bayer CropScience

Exhibits First The Mosaic Company
 Merit Trans Ova Genetics

Premium/Specialties First Dairyland Seed Co., Inc.
 Merit Bayer CropScience

Advertisements First Hoard's Dairyman

Other Elements First Hoard's Dairyman
 Merit Farm Progress

Overall PR Campaign First Engineered Storage Products
Program Company
 Merit Syngenta Crop Protection

Media Relations First Case IH
 Merit Syngenta Crop Protection

Public Affairs/issues First Dairy Management Inc.
management

Producer Funded Public First Dairy Management Inc.
Relations--to ag audiences

News or Feature Article First NK Brand
 Merit Michigan Farm Bureau

Persuasive Writing First Engineered Storage Products
 Company
 Merit McDonald's Corporation

News Release First NK Brand Seeds
 Merit Case IH

Events--customer events First McDonald's Corporation

 Merit Pfizer Animal Health

Events--internal events First Pfizer Animal Health

Company & Assn. Newsletters First Michigan Farm Bureau
external-farmers, growers & Merit Farm Credit Svcs of Illinois
ranchers

Company & Association First Ecolab, Inc.
Newsletters--external, dealer
distributor, etc.

Company & Association Mag. First Case IH
--external Merit 1st Farm Credit Services

Company Publications--internal First ABG

Company Publications-- First Foremost Farms USA
annual report Merit Progressive Agriculture

Television News First United Soybean Board

Electronic Publications First Syngenta Crop Protection
 Merit Dairy Management Inc.

Internet Web Site--directed to First ISA
farmers, growers or ranchers Merit Lallemand Animal Nutrition

Companion Animal Advertising First Pfizer Animal Health
Campaign

Turf & Ornamental Advertising First Caterpillar
Campaign

Turf & Ornamental Campaign First Caterpillar
Hydraulic Element

REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)

Category Name Place Company

Multi-Media Campaigns-Local First Valent USA Corporation
 Merit Valent USA Corporation

Multi-Media Campaigns-Regional First Valent USA Corporation
 Merit Bayer CropScience

Multi-Media Campaigns-National First BASF Agricultural Products
 Merit Syngenta Crop Protection

New Product Introduction First Valent USA Corporation
 Merit Valent USA Corporation

Producer or Company-Funded First National Watermelon
Advertising Campaigns Promotion Board

Spreads, single First Bayer CropScience

Single Page Ads, single entry First Merial
 Merit Valent USA Corporation

Single Page Ads, series First Valent USA Corporation
 Merit Valent USA Corporation

Less Than Page Ads, singe First Tennessee Farmers Co-op
entry Merit Syngenta Crop Protection

Less Than Page Ads, series First Syngenta Crop Protection

Trade Ads, single entry First BASF Professional Vegetation
 Management

Unique Print Advertising First Valent USA Corporation
 Merit Bayer CropScience

Radio-single First Valent USA Corporation

 Merit Valent USA Corporation

Television-single or series First Syngenta Crop Protection
 Merit Bayer CropScience

Audio Visual Presentations- First Valent USA Corporation
to farmers ranchers, growers

Audio Visual Presentations- First Syngenta Crop Protection
dealers, distributors, sales
reps

Direct Mail-farmer First Valent USA Corporation
directed--flat Merit Syngenta Crop Protection

Direct Mail-farmer directed-- First FirstValent USA Corporation
three-dimensional Merit BASF Plant Science L.L.C.

Direct Mail-directed to First Southern Shows Inc.
distributors or sales
reps-flat

Direct Mail-directed to First Bayer CropScience
dealers, distributors or Merit BASF Agricultural Products
sales reps-dimensional

Billboards or Other Outdoor First Delta & Pine Land Company

Customer Brochures, Catalogs First Bayer CropScience
-farmer directed-single Merit Syngenta Crop Protection

Customer Brochures, Catalogs- First Syngenta Crop Protection
directed-series

Brochures, Catalogs-directed First BASF Agricultural Products,
to dealers, distributors or Merit BASF Turf & Ornamentals
sales reps

Point-of-Purchase Materials First Cotton Board
 Merit Delta & Pine Land Company

Exhibits First Valent USA Corporation
 Merit Syngenta Crop Protection

Premium/Specialties First Valent USA Corporation
 Merit Bayer CropScience

Corporate Identity First BASF Professional
 Vegetation Mgmt.
 Merit Independent Leaf Tobacco Co.

Overall PR Campaign First Syngenta Crop Protection
 Merit Delta & Pine Land Company

Media Relations First Valent USA Corporation
 Merit Bayer CropScience

Producer or Company-Funded First National Watermelon
Public Relations program- Promotion Bd.

News or Feature Article First One Grower Publishing
 Merit Syngenta Crop Protection

Persuasive Writing First Valent USA Corporation

News Release First Bayer CropScience
 Merit Valent USA Corporation

Events--customer events First Syngenta Crop Protection
 Merit BASF Agricultural Products

Events--internal events First Delta & Pine Land Company

Company & Association First Bayer CropScience
Newsletters--external-farmers, Merit PIC
growers & ranchers

Company & Association First BASF Professional
Magazines- external Vegetation Management
 Merit Merial

Company Publications-- First U.S. Grains Council
annual report Merit East Carolina Farm Credit

Electronic Publications First BASF Agricultural Products
 Merit Merial Limited

Internet Web Site--directed First BASF Turf & Ornamentals
to farmers, growers or Merit BASF Turf & Ornamentals
ranchers

Companion Animal Advertising First Tennessee Farmers Co-op
Campaign

Turf & Ornamental Advertising First BASF Turf & Ornamentals
Campaign Merit Valent USA Corporation

Turf & Ornamental Public First Valent USA Corporation
Relations Campaign

Companion Animal Campaign First Merial Limited
Element Merit Tennessee Farmers Co-op

Turf & Ornamental Campaign First Valent USA Corporation
Element Merit Valent USA Corporation

REGION VI (CHESAPEAKE, EASTERN OHIO)

Category Name Place Company

Multi-Media Campaigns-Local First Pfizer Animal Health
 Merit FMC Corporation

Multi-Media Campaigns-National First ARM & HAMMER
 Animal Nutrition
 Merit New Holland North America

New Product Introduction First Pfizer Animal Health
 Merit FMC Corporation

Producer or Company-Funded First New State Fair
Advertising Campaigns Merit American Dairy Association &
 Dairy Council, Inc.

Spreads, single First New Holland North America

Spreads, series First New Holland North America

Single Page Ads, single entry First FMC Corporation
 Merit John Deere Credit

Single Page Ads, series First John Deere Credit

Less Than Page Ads, singe First Dairylea Cooperative
entry Merit Dairylea Cooperative

Less Than Page Ads, series First Dairylea Cooperative
 Merit New York State Fair

Trade Ads, single entry First Pfizer Animal Health
 Merit Fort Dodge Animal Health

Unique Print Advertising First New Holland North America
 Merit LELY USA, Inc.

Radio-single First FMC Corporation
 Merit FMC Corporation

Television-single or series First New York State Fair
 Merit American Association of
 Equine Practitioners & Fort
 Dodge Animal Health

Audio Visual Presentations- First Pfizer Animal Health
dealers, distributors, Merit FMC Corporation
sales reps

Advertising on the Web First New Holland North America

Direct Mail-farmer directed-- First Pfizer Animal Health
three-dimensional Merit ARM & HAMMER
 Animal Nutrition

Direct Mail-directed to First FMC Corporation
dealers, distributors or
sales reps-flat

Direct Mail-directed to First John Deere Credit
dealers, sales reps-three Merit ARM & HAMMER
dimensional Animal Nutrition

Billboards or Other Outdoor First FMC Corporation

Customer Brochures Catalogs- First ARM & HAMMER Animal
farmer directed-single Nutrition
 Merit Dairylea Cooperative

Point-of-Purchase Materials First New York State Fair
 Merit American Dai Association &
 Dairy Council, Inc.

Exhibits First FMC Corporation

Corporate Identity First American Association of
 Equine Practitioners & Fort
 Dodge Animal Health
 Merit FMC Corporation

Other Elements First Dairy Business Comm.

Overall PR Campaign First New Holland North America
Campaign Merit Syngenta Seeds

Media Relations First FMC Corporation
Classic Merit Pfizer Animal Health

Producer Funded PR-- First Northeast Beef Promotion
to ag audiences Initiative

News or Feature Article First Fort Dodge Animal Health

News Release First Schering-Plough Animal
 Health Global Animal Mgmt.
 Merit Georgia-Pacific Corp.

Events--customer events First New Holland North America
 Merit Pfizer Animal Health

Company & Assn. Newsletters-- First Ohio Soybean Association
external-farmers, growers &
ranchers

Company & Assn. Newsletters-- First ARM & HAMMER
external, dealer distributor, Animal Nutrition
etc.

Company & Assn. Magazines First Ohio Soybean Association

Internet Web Site--directed to First New Holland North America
farmers, growers or ranchers Merit Ohio Soybean Council

Companion Animal Advertising First American Association of
Equine Practitioners & Fort Dodge
 Animal Health

Companion Animal PR Campaign First American Veterinary Medical
 Association & Fort Dodge
 Animal Health

Companion Animal Element First American Veterinary Medical
 Association & Fort Dodge
 Animal Health
 Merit New Hope Assistance Dogs

Turf & Ornamental Element First FMC Professional Solutions

REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST, NAMA CAL,
NAMA PACIFIC)

Category Name Place Agency

New Product Introduction First Rhea & Kaiser Mktg. Comm.

Producer or Company-Funded First Evans, Hardy + Young
Advertising

Single Page Ads, single entry First Broadhead + Co, Inc.
 Merit Red Lizard Creative

Single Page Ads, series First In-house
 Merit Rhea & Kaiser Mktg. Comm.

Trade Ads, single entry First Evans, Hardy + Young

Trade Ads-series First Evans, Hardy + Young
 Merit Evans, Hardy + Young

Unique Print Advertising First Broadhead + Co, Inc.

Radio-single First Red Lizard Creative

Television-single or series First Evans, Hardy + Young

Audio Visual Presentations- First Broadhead + Co, Inc.
to farmers ranchers, growers

Premium/Specialties First In-house
 Merit Rhea & Kaiser Mktg. Comm.

Overall PR Campaign First Gibbs & Soell, Inc.

Media Relations First Integrated Marketing Works
 Merit Rhea & Kaiser Mktg. Comm.

Public Affairs/issues First Broadhead + Co, Inc.
management

News or Feature Article First Gibbs & Soell, Inc.

News Release First Harvest PR &Marketing Inc.

Events--customer events First Gibbs & Soell, Inc.
 Merit Evans, Hardy + Young

Company & Association First Evans, Hardy + Young
Newsletters--external-farmers,
growers & ranchers

Electronic Publications First Broadhead + Co, Inc.

Turf & Ornamental Advertising First Red Lizard Creative
Campaign

Turf & Ornamental Campaign First Red Lizard Creative
Element

REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MISSOURI-KANSAS,
ROCKY MOUNTAIN, SOUTHWEST)

Category Name Place Agency

Multi-Media Campaigns-Local First Nicholson Kovac Inc.

 Merit AdFarm

Multi-Media Campaigns-Regional First McCormick Company
 Merit In-house

Multi-Media Campaigns-National First Bader Rutter & Associates,
 Inc.
 Merit Osborn & Barr Comm.

New Product Introduction First AdFarm
 Merit Nicholson Kovac Inc.

Producer or Company-Funded First Osborn & Barr Comm.
Advertising Campaigns Merit LMG

Spreads, single First Bader Rutter & Assoc., Inc.
 Merit Ayres Kahle

Spreads, series First McCormick Company
 Merit In-house

Single Page Ads, single entry First Nicholson Kovac Inc.
 Merit McCormick Company

Single Page Ads, series First Osborn & Barr Comm.
 Merit McCormick Company

Less Than Page Ads, singe First McKee Wallwork Cleveland
entry Merit Armstrong/Shank

Less Than Page Ads, series First In-house

Trade Ads, single entry First John Deere In-house,
 Osborn & Barr
 Merit Swanson Russell Associates

Trade Ads-series First In-house
 Merit Integer

Unique Print Advertising First In-house
 Merit In-house

Radio-single First Woodruff Sweitzer
 Merit Woodruff Sweitzer

Radio-series First David & Associates
 Merit Osborn & Barr Comm.

Television-single or series First AdFarm
 Merit Swanson Russell Associates

Audio Visual Presentations-- First In-house
to farmers, ranchers rowers Merit Nicholson Kovac Inc

Audio Visual Presentations First Fleishman Hillard
dealers, distributors, sales Merit Osborn & Barr Comm.
reps

Advertising on the Web First VML
 Merit In-house

Digital Presentations First In-house
 Merit AdFarm

Direct Mail-farmer First In-house
directed--flat Merit Nicholson Kovac Inc.

Direct Mail-farmer directed-- First David & Associates
three-dimensional Merit Blasdel Cleaver Schwalbe

Direct Mail-directed to First Blasdel Cleaver Schwalbe
dealers, distributors or Merit John Deere In-house &
sales reps-flat Fuston Creative

Direct Mail-directed to First Ervin & Smith Advertising
dealers, distributors or Merit Swanson Russell Associates
sales reps-three dimensional

Billboards or Other Outdoor First Integer
 Merit AdFarm

Customer Brochures First Ervin & Smith Advertising
Catalogs-farmer directed, Merit Ervin & Smith Advertising
single

Customer Brochures, First In-house
Catalogs-farmer Merit In-house
directed-series

Brochures Catalogs-directed First Ron Scherer & Company
to dealers distributors or Ayres Kahler
sales reps

Point-of-Purchase Materials First Bader Rutter & Associates, Inc.
 Merit AdFarm

Exhibits First David & Associates
 Merit Ervin & Smith Advertising

Premium/Specialties First Osborn & Barr Comm.
 Merit Osborn & Barr Comm.

Corporate Identity First Ayres Kahler
 Merit David & Associates

Advertisements First Osborn & Barr Comm/
 Merit In-house

Other Elements First In-house
 Merit In-house

Overall PR Campaign First AdFarm
 Merit Osborn & Barr Comm.

Media Relations First Fleishman Hillard
 Merit Nicholson Kovac Inc.

Public Affairs/issues First Anderson Kisner Fallon Public
management Relations/Wood ruff Sweitzer
 Merit AdFarm

Producer Funded Public Rel. First In-house
Program--to ag audiences Merit Osborn & Barr Comm.

Producer or Company-Funded First Edelman
PR program- to consumers Merit Fleishman Hillard

News or Feature Article First Osborn & Barr Comm.

News or Feature Article Merit Osborn & Barr Comm.

Persuasive Writing First David & Associates
 Merit Osborn & Barr Comm.

News Release First Osborn & Barr Comm.
 Merit In-house

Events--customer events First Broadhead + Co, Inc.
 Merit Nicholson Kovac Inc.

Events--internal events First AdFarm

Company & Association First Bader Rutter & Associates,
Newsletters--external-farmers, Merit Nicholson Kovac Inc.
growers & ranchers

Company & Association First Broadhead + Co, Inc.
Newsletters--external, dealer
distributor, etc.

Company & Association First McCormick Company
Magazines--external Merit In-house

Company Publications--internal First McCormick Company
 Merit Ron Scherer & Company

Company Publications First AdFarm
annual report Merit Nat'l Cattlemen's Beef Assn.

Radio/audio News First Fleishman Hillard
 Merit McCormick Company

Television News First Fleishman Hillard
 Merit Blasdel Cleaver Schwalbe

Electronic Publications First Bader Rutter & Associates,
 Inc.

Internet Web Site--directed to First AdFarm
farmers, growers or ranchers Merit Bader Rutter & Associates,
 Inc.

Internet Web Site-- First VML
educational focus, directed to Merit David & Associates
consumers

Companion Animal Ad Campaign First David & Associates
 Merit David & Associates

Turf & Ornamental Advertising First Nicholson Kovac Inc.
Campaign

Companion Animal PR Campaign First Swanson Russell Associates
 Merit Bader Rutter & Associates,
 Inc.

Companion Animal Element First Woodruff Sweitzer
 Merit Swanson Russell Associates

Turf & Ornamental Element First Nicholson Kovac, Inc.
 Merit In-house

Multi-Media Campaigns-Local First In-house
 Merit In-house

Multi-Media Campaigns-Regional First AdFarm
 Merit Martin Williams

Multi-Media Campaigns-National First McCormick Company
 Merit Martin Williams

New Product Introduction First Adculture Group Inc.
 Merit Filament Marketing

Producer or Company-Funded First The Richards Group
Advertising Campaigns Merit Paulsen Marketing

Spreads, single First Adculture Group Inc.
 Merit McCormick Company

Spreads, series First Colle+McVoy
 Merit Colle+McVoy

Single Page Ads, single entry First SOLUTIONS Inc.
 Merit Osborn & Barr Comm.

Single Page Ads, series First Mackenzie
 Merit Idea Outpost

Less Than Page Ads, singe First Colle+McVoy
entry Merit Colle+McVoy

Less Than Page Ads, series First Colle+McVoy
 Merit Colle+McVoy

Trade Ads, single entry First Broadhead + Co, Inc.
 Merit Mackenzie

Trade Ads-series First Mackenzie

Unique Print Advertising First Colle+McVoy
 Merit The Meyocks Group

Radio-single First AdFarm
 Merit Osborn & Barr Comm.

Radio-series First Colle+McVoy
 Merit AdFarm

Television-single or series First McCormick Company
 Merit Adculture Group Inc.

Audio Visual Presentations First Twin Town Creative
--to farmers, ranchers, Merit REL Productions
growers

Audio Visual Presentations First Morgan & Myers
--dealers, distributors, Merit In-house
sales reps

Advertising on the Web First Group Leaf LLC
 Merit Colle+McVoy

Digital Presentations First AdFarm

Direct Mail-farmer First Martin Williams
directed--flat Merit Martin Williams

Direct Mail-farmer directed First McCormick Company
--three-dimensional Merit Colle+McVoy

Direct Mail-directed to First In-house
dealers, distributors or Merit In-house
sales reps-flat

Direct Mail-directed First Groug Leaf LLC
to dealers, distributors or Merit Idea Outpost
sales reps-three dimensional

Billboards or Other Outdoor First AdFarm
 Merit AdFarm

Customer Brochures, Catalogs First AdFarm
--farmer directed-single Merit Lessing-Flynn

Customer Brochures, Catalogsx First The Meyocks Group
farmer directed-series Merit BOOST, Inc.

Brochures, Catalogs-directed First The Richards Group
to dealers, distributors or Merit AdFarm
sales reps

Point-of-Purchase Materials First Idea Outpost
 Merit David & Associates

Exhibits First Adculture Group Inc.
 Merit McCormick Company

Premium/Specialties First Colle+McVoy
 Merit Albarella Design

Corporate Identity First SOLUTIONS Inc.
 Merit Paulsen Marketing

Advertisements First In-house
 Merit Davis Harrison Dion

Other Elements First In-house
 Merit In-house

Overall PR Campaign First Padilla Speer Beardsley Inc.
 Merit Two Rivers Marketing

ProgramMedia Relations First AdFarm
 Merit Two Rivers Marketing

Public Affairs/issues First In-house
management Merit The Integer Group

Producer or Company-Funded First AdFarm
Public Relations program- Merit In-house
to consumers

News or Feature Article First Colle+McVoy
 Merit Bader Rutter & Associates,
 Inc.

Persuasive Writing First Colle+McVoy
 Merit Colle+McVoy

Events--customer events First Idea Outpost
 Merit In-house

Events--internal events First In-house
 Merit AdFarm

Company & Association First AdFarm
Newsletters--external-farmers,
growers & ranchers

Company & Association First In-house
Newsletters--external, dealer Merit Albarella Design
distributor, etc.

Company & Association First Padilla Speer Beardsley Inc.
Magazines--external Merit AdFarm

Company Publications--internal First Colle+McVoy
 Merit Colle+McVoy

Company Publications-- First Innova Ideas and Solutions
annual report Merit VistaComm

Radio/audio News First The Integer Group and Baxter
 Communications, Inc.

Television News First BOOST Inc.

Electronic Publications First In-house
 Merit Colle+McVoy

Internet Web Site--directed to First Paulsen Marketing
farmers, growers or ranchers Merit Colle+McVoy

Companion Animal Advertising First Adculture Group Inc.
Campaign

Turf & Ornamental Advertising First The Meyocks Group
Campaign

Companion Animal Public First Adculture Group Inc.
Relations Campaign Merit AdFarm

Turf & Ornamental Public First Padilla Speer Beardsley Inc.
Relations Campaign

Companion Animal Campaign First Bader Rutter & Associates,
Element Inc.
 Merit Colle+McVoy

REGION IV (BADGER, CHICAGO, HEARTLAND, MICHIGAN, MID-AMERICAN)

Category Name Place Agency

Multi-Media Campaigns-Local First The Jackson Group
 Merit In-house

Multi-Media Campaigns-Regional First Bader Rutter & Associates,
 Inc.
 Merit Rhea & Kaiser Mktg. Comm.

Multi-Media Campaigns-National First Bader Rutter & Associates,
 Inc.

New Product Introduction First Rhea & Kaiser Mktg. Comm.
 Merit Rhea & Kaiser Mktg. Comm.

Producer or Company-Funded First Stephan & Brady, Inc.
Advertising Merit Stephan & Brady, Inc.

Spreads, single First Colle+McVoy
 Merit Bader Rutter & Associates,
 Inc.

Spreads, series First Colle+McVoy
 Merit Rhea & Kaiser Mktg. Comm

Single Page Ads, single entry First Rhea & Kaiser Mktg. Comm.
 Merit OPEN ROADS

Single Page Ads, series First Stephan & Brady, Inc.
 Merit Rhea & Kaiser Mktg. Comm.


Less Than Page Ads, singe First In-house
entry

Less Than Page Ads, series First OPEN ROADS
 Merit McDaniels Mktg. Comm.

Trade Ads, single entry First Colle+McVoy
 Merit Morgan & Myers

Unique Print Advertising First Rhea & Kaiser Mktg. Comm.
 Merit Bader Rutter & Associates,
 Inc.

Radio-single First Rhea & Kaiser Mktg. Comm.
 Merit Celtic Marketing, Inc.

Television-single or series First Rhea Kaiser Mktg. Comm.
 Merit Bader Rutter & Associates,
 Inc.

Audio Visual Presentations- First Baxter Communications, Inc.
to farmers ranchers, growers

Audio Visual Presentations- First OPEN ROADS
dealers, distributors, sales
reps

Advertising on the Web First The Jackson Group

Direct Mail-farmer First Bader Rutter & Associates,
directed--flat Inc.
 Merit Bader Rutter & Associates,
 Inc.

Direct Mail-farmer directed-- First Charleston/Orwig
three-dimensional

Direct Mail-directed to First Bader Rutter & Associates,
dealers, distributors or Inc.
sales reps-flat Merit McDaniels Mktg. Comm.

Direct Mail-directed to First Bader Rutter & Associates,
dealers, distributors or Inc.
sales reps-three dimensional Merit McDaniels Mktg. Comm.

Billboards or Other Outdoor First Mary Auth Marketing &
 Public Relations Strategies
 Merit Bader Rutter & Associates,
 Inc.

Customer Brochures Catalogs- First Colle+McVoy
farmer directed-single Merit Stephan & Brady, Inc.

Customer Brochures, Catalogs First Jones & Thomas, Inc.
-farmer directed-series Merit Celtic Marketing, Inc.

Brochures, Catalogs-directed First Charleston/Orwig
to dealers, distributors or Merit Rhea & Kaiser Mktg. Comm.
sales reps

Point-of-Purchase Materials First Stephan & Brady, Inc.
 Merit Rhea & Kaiser Mktg. Comm.

Exhibits First Bader Rutter & Associates,
 Inc.
 Merit Filament Marketing

Premium/Specialties First Charleston/Orwig
 Merit Rhea & Kaiser Mktg. Comm.

Advertisements First Charleston/Orwig

Other Elements First Charleston/Orwig
 Merit In-house

Overall PR Campaign First OPEN ROADS
Program Merit Gibbs & Soell Public Relations

Media Relations First Morgan&Myers
 Merit Gibbs & Soell Public Relations

Public Affairs/issues First Weber Shandwick
management

Producer Funded Public First The Integer Group
Relations--to ag audiences

News or Feature Article First Gibbs & Soell, Inc
 Merit In-house

Persuasive Writing First OPEN ROADS
 Merit Morgan&Myers

News Release First Gibbs & Soell, Inc.
 Merit Morgan&Myers

Events--customer events First Morgan&Myers and Golin
 Harris
 Merit Charleston/Orwig

Events--internal events First Rhea & Kaiser Mktg. Comm.

Company & Assn. Newsletters First In-house
external-farmers, growers & Merit In-house
ranchers

Company & Association First Filament Marketing
Newsletters--external, dealer
distributor, etc.

Company & Association Mag. First Cygnus Business Media
--external Merit Custom Graphics

Company Publications--internal First In-house

Company Publications-- First Morgan&Myers
annual report
 Merit Morgan&Myers
 Foundation

Television News First Osborn & Barr Comm.
 and Baxter Comm., Inc.

Electronic Publications First Gibbs & Soell, Inc.
 Merit The Integer Group

Internet Web Site--directed to First Jones c& Thomas, Inc.
farmers, growers or ranchers Merit OPEN ROADS

Companion Animal Advertising First Rhea & Kaiser Mktg. Comm.
Campaign

Turf & Ornamental Advertising First Rhea & Kaiser Mktg. Comm.
Campaign

Turf & Ornamental Campaign First Rhea & Kaiser Mktg. Comm.
Hydraulic

REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)

Category Name Place Agency

Multi-Media Campaigns-Local First archer>malmo
 Merit archer>malmo

Multi-Media Campaigns-Regional First archer>malmo
 Merit Rhea and Kaiser Mtkg. Comm.

Multi-Media Campaigns-National First Quarry Integrated Comm.
 Merit Martin Williams

New Product Introduction First archer>malmo
 Merit archer>malmo

Producer or Company-Funded First In-house
Advertising Campaigns

Spreads, single First Rhea and Kaiser Mtkg. Comm.

Single Page Ads, single entry First Bader Rutter & Associates,
 Inc.
 Merit archer>malmo

Single Page Ads, series First archer>malmo
 Merit archer>malmo

Less Than Page Ads, singe First In-house
entry Merit Martin Williams

Less Than Page Ads, series First Martin Williams

Trade Ads, single entry First Winnercomm, Inc.

Unique Print Advertising First archer>malmo
 Merit Rhea and Kaiser Mtkg. Comm.

Radio-single First archer>malmo
 Merit archer>malmo

Television-single or series First Martin Williams
 Merit Rhea and Kaiser Mtkg. Comm.

Audio Visual Presentations- First archer>malmo
to farmers ranchers, growers

Audio Visual Presentations- First Gibbs & Soell, Inc.--Raleigh
dealers, distributors, sales
reps

Direct Mail-farmer First archer>malmo
directed--flat Merit Martin Williams

Direct Mail-farmer directed-- First archer>malmo
three-dimensional Merit Charleston/Orwig

Direct Mail-directed to First In-house
distributors or sales
reps-flat

Direct Mail-directed to First Rhea and Kaiser Mktg. Comm.
dealers, distributors or Merit Quarry Integrated Comm.
sales reps-dimensional

Billboards or Other Outdoor First Brighton Agency, Inc.

Customer Brochures, Catalogs First Rhea and Kaiser Mtkg. Comm.
-farmer directed-single Merit Gibbs & Soell

Customer Brochures, Catalogs- First Gibbs & Soell, Inc.--Raleigh
directed-series

Brochures, Catalogs-directed First Quarry Integrated Comm.
to dealers, distributors or Merit Winnercomm, Inc.
sales reps

Point-of-Purchase Materials First In-house
 Merit Brighton Agency, Inc.

Exhibits First archer>malmo
 Merit Martin Williams

Premium/Specialties First archer>malmo
 Merit Rhea and Kaiser Mtkg. Comm.

Corporate Identity First Winnercomm, Inc.
 Merit AgriBusiness Communications
 Group

Overall PR Campaign First Gibbs & Soell, Inc.--Raleigh
 Merit Brighton Agency, Inc.

Media Relations First archer>malmo
 Merit Rhea and Kaiser Mktg. Comm.

Producer or Company-Funded First In-house
Public Relations program-

News or Feature Article First In-house
 Merit Gibbs & Soell, Inc.--Raleigh

Persuasive Writing First archer>malmo

News Release First Rhea and Kaiser Mktg. Comm.
 Merit archer>malmo

Events--customer events First Gibbs & Soell, Inc.--Raleigh
 Merit Quarry Integrated Comm.

Events--internal events First Brighton Agency, Inc.

Company & Association First Rhea and Kaiser Mktg. Comm.
Newsletters--external-farmers, Merit In-house
growers & ranchers

Company & Association First Winnercomm Inc. & Padilla
Magazines- external Speer Beardsley
 Merit Progressive Farmer Custom
 Publishing

Company Publications-- First In-house
annual report Merit AgriBusiness Communications
 Group

Electronic Publications First Quarry Integrated Comm.
 Merit Bader Rutter & Associates,
 Inc.

Internet Web Site--directed First Winnercomm, Inc.
to farmers, growers or Merit Winnercomm, Inc.
ranchers

Companion Animal Advertising First In-house
Campaign

Turf & Ornamental Advertising First Winnercomm,
Campaign Merit archer>malmo

Turf & Ornamental Public First archer>malmo
Relations Campaign

Companion Animal Campaign First Bader Rutter & Associates,
Element Inc.
 Merit In-house

Turf & Ornamental Campaign First archer>malmo
Element Merit archer>malmo

REGION VI (CHESAPEAKE, EASTERN OHIO)

Category Name Place Agency

Multi-Media Campaigns-Local First Charleston/Orwig
 Merit Nicholson Kovac

Multi-Media Campaigns-National First Charleston/Orwig
 Merit Colle+McVoy

New Product Introduction First Charleston/Orwig
 Merit Nicholson Kovac

Producer or Company-Funded First Latorra, Paul & McCann
Advertising Campaigns Merit Latorra, Paul & McCann

Spreads, single First Colle+McVoy

Spreads, series First Colle+McVoy

Single Page Ads, single entry First Nicholson Kovac
 Merit Mackenzie

Single Page Ads, series First Mackenzie

Less Than Page Ads, singe First Pinckney Hugo Group
entry Merit Pinckney Hugo Group

Less Than Page Ads, series First Pinckney Hugo Group
 Merit Latorra, Paul & McCann

Trade Ads, single entry First Charleston/Orwig
 Merit Latorra, Paul & McCann

Unique Print Advertising First Colle+McVoy
 Merit Latorra, Paul & McCann

Radio-single First Nicholson Kovac
 Merit Nicholson Kovac

Television-single or series First Latorra, Paul & McCann
 Merit Latorra, Paul & McCann

Audio Visual Presentations- First Charleston/Orwig
dealers, distributors, Merit Nicholson Kovac
sales reps

Advertising on the Web First Colle+McVoy

Direct Mail-farmer directed-- First Charleston/Orwig
three-dimensional Merit Charleston/Orwig

Direct Mail-directed to First Nicholson Kovac
dealers, distributors or
sales reps-flat

Direct Mail-directed to First Mackenzie
dealers, sales reps-three Merit Charleston/Orwig
dimensional

Billboards or Other Outdoor First Nicholson Kovac

Customer Brochures Catalogs- First Charleston/Orwig
farmer directed-single Merit Pinckney Hugo Group

Point-of-Purchase Materials First Latorra, Paul & McCann
 Merit Latorra, Paul & McCann

Exhibits First Nicholson Kovac

Corporate Identity First Latorra, Paul & McCann
 Merit Nicholson Kovac

Other Elements First Creative Direction, Inc.

Overall PR Campaign First H.B. Fritz & Associates,
Campaign Inc./Maclay & Shoemaker
 Graphics
 Merit Gibbs & Soell Inc.

Media Relations First Nicholson Kovac
Classic Merit Charleston/Orwig

Producer Funded PR-- First In-house
to ag audiences

News or Feature Article First Latorra, Paul & McCannn

News Release First Fleishman Hillard
 Merit Gibbs & Soell Inc.

Events--customer events First H.B. Fritz & Associates,
 Inc./Maclay & Shoemaker
 Graphics
 Merit Charleston/Orwig

Company & Assn. Newsletters-- First Carl Graphics Printing Co.
external-farmers, growers &
ranchers

Company & Assn. Newsletters-- First Charleston/Orwig
external, dealer distributor,
etc.

Company & Assn. Magazines First Iowa Soybean Association

Internet Web Site--directed to First Colle+McVoy
farmers, growers or ranchers Merit TCS Software

Companion Animal Advertising First Latorra, Paul & McCann
Equine

Companion Animal PR Campaign First Latorra, Paul & McCann

Companion Animal Element First Latorra, Paul & McCann
 Merit Latorra, Paul & McCann

Turf & Ornamental Element First Nicholson Kovac, Inc.

REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST, NAMA CAL,
NAMA PACIFIC)

Category Name Place Entry Title

New Product Introduction First SCALA Launch Campaign

Producer or Company-Funded First 2006 Idaho Potato Advertising
Advertising Campaigns

Single Page Ads, single entry First AuxiGro Apple Ad
 Merit Tobacco Portfolio (Versioned
 for Flue-Cured and Burley)

Single Page Ads, series First 2006 Seminis Window Series
 Merit FLINT Print Ad Series

Trade Ads, single entry First What's Wrong With this
 Picture?

Trade Ads-series First Project Reinvent
 Merit What's Wrong With this
 Picture?

Unique Print Advertising First Welcome to the Big Country

Radio-single First Diamond Insecticide Brass
 Knucks

Television-single or series First Denise Austin

Audio Visual Presentations- First Straight Talk Almond Growers
to farmers ranchers, growers Speak Out About Food Safety

Premium/Specialties First 2006 Seminis Wall Calendar
 Merit ENVIDOR 2SC Miticide/
 Insecticide Direct Mail with
 BRC

Overall PR Campaign First The Syngenta Value Story
 Campaign

Media Relations First Sunkist Nutrition Bureau
 Merit GEM Media Kit

Public Affairs/issues First Food Safety and Good
management Agricultural Practices

News or Feature Article First Farmer Mac/ABA Alliance
 Trade Article

News Release First Low Cottonseed Prices Spur
 Innovative Storage Ideas

Events--customer events First COI Safari Meetings
 Merit Potato Lover's Month Retail
 Display Contest

Company & Association First The Idaho Edge
Newsletters--external-farmers,
growers & ranchers

Electronic Publications First The Handle Direct Mail

Turf & Ornamental Advertising First B-Nine PGR Forgiveness
Campaign

Turf & Ornamental Campaign First PGRx Product Use Guide
Element

REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MISSOURI-KANSAS,
ROCKY MOUNTAIN, SOUTHWEST)

Category Name Place Entry Title

Multi-Media Campaigns-Local First Spartan Herbicide Weeds Take
 Heed Local Media Campaign
 Merit PUMA Be the Leader Campaign

Multi-Media Campaigns-Regional First Bred to Yield. Built to
 Defend.
 Merit John Deere Grand Slam

Multi-Media Campaigns-National First 2006 IGENITY Campaign
 Merit Beef Checkoff Producers
 Communications Campaign

New Product Introduction First RIMFIRE Herbicide--New
 Herbicide, New Spectrum
 Merit Carbine Insecticide New
 Product Launch

Producer or Company-Funded First Biodiesel Communications to
Advertising Campaigns Diesel Users
 Merit 3-A-Day Golden Gophers
 Basketball Clinic Sponsorship

Spreads, single First ForeFront R&P Ads
 Merit Valley Controls Ad

Spreads, series First World Demands
 Merit Your Lanand Your Brand

Single Page Ads, single entry First Beleaf Insecticide Autopsy Ad
 Merit Bred to Yield. Built to
 Defend.

Single Page Ads, series First Focus on Customers Campaign
 Merit The Better Bt-Corn

Less Than Page Ads, singe First Backwards Banker
entry Merit Water

Less Than Page Ads, series First John Deere Hay Tools
 1/3--Column Ads

Trade Ads, single entry First John Deere Agri Services
 business solutions ad
 Merit Banamine Ad

Trade Ads-series First John Deere Agri Services
 business solutions ad series
 Merit EPIC Impressions Campaign

Unique Print Advertising First GS2--This Changes Eve thing
 Merit John Deere New for 20007

Radio-single First ELEVATED[R] Fungicide Mushy
 Grapes Radio
 Merit ELEVATE[R] Fungicide Sun Dance
 Radio

Radio-series First Ask Mr. Ethanol Radio Campaign
 Merit USB's Select Yield & Quality
 Initiative

Television-single or series First Puma Simple Mind
 Merit Nuflor--The One Cattlemen
 Count On Television Spot

Audio Visual Presentations-- First Meth Awareness
to farmers, ranchers rowers Merit Carbine Technical Video

Audio Visual Presentations First Nourishing the Planet in the
dealers, distributors, sales 21st--Century, An Educational
reps Approach
 Merit Innovating for the American
 Farmer

Advertising on the Web First Gaucho Online Advertising
 Merit Six Factors Market Strategies
 Webinar Promotion

Digital Presentations First John Deere New for 2007
 Merit CerealExperts.com Retailer
 Roll-Out

Direct Mail-farmer First The John Deere Grand Slam of
directed--flat Savings offer
 Merit Capture Rewards Direct Mail

Direct Mail-farmer directed-- First Chili Feed Mailer
three-dimensional Merit PRRS
 Teeteer-Totter Direct Mail

Direct Mail-directed to First Escape to Escalon: LMA
dealers, distributors or Tradeshow Exhibitor's
sales reps-flat Prospectus
 Merit John Deere Agri Services
 4-part Direct Mail

Direct Mail-directed to First Oktoberfest Invite
dealers, distributors or Merit Tri-Merit Invitation
sales reps-three dimensional

Billboards or Other Outdoor First EPIC Breathe Easier Billboard
 Merit PUMA Pet the Field Outdoor

Customer Brochures First Chose Green--Greenfield
Catalogs-farmer directed, brochure
single Merit 2007 Profit Planners

Customer Brochures, First Frontier Product Literature
Catalogs-farmer Merit John Deere 30 Series Tractors
directed-series

Brochures Catalogs-directed First Prairie Farms Dairy Brochure
to dealers distributors or Merit 2007 Hoegemeyer Seed Guide
sales reps

Point-of-Purchase Materials First Herculex Insect Protection
 Pest Identification POP
 Merit There's Money in Winter Wheat
 POS

Exhibits First Nebraska Ethanol Board Booth
 Merit Trade Show Display

Premium/Specialties First Getting a Jump on the
 Competition
 Merit DEKALB Weather Kit

Corporate Identity First Plainview BioEnergy, LLC
 Merit A-FAN Logo & Letterhead

Advertisements First We Know These Roads
 Merit NAFB Membership Directory Ad

Other Elements First SRA Name Game
 Merit SRA Tube Mailers #2

Overall PR Campaign First AAFRDE AgChoices 2006 Farm
 Makeover Scholarship
 Merit Equipment Ownership 101 Series

Media Relations First ISAAA Global Acreage Report
 Media Outreach
 Merit Carbine Drive Through News
 Conference

Public Affairs/issues First Diamond Pet Foods Aflatoxin
management Contamination Product Recall
 Merit Farm Bill Brochure

Producer Funded Public Rel. First School Wellness Tool Kit
Program--to ag audiences
 Merit Select Yield & Quality
 Producer Education and
 Outreach Campaign

Producer or Company-Funded First The Beef You Loves is Good
PR program- to consumers For You Too:
 Merit CBI 2006 Program

News or Feature Article First Equipment Ownership 101: How
 Right You Are Kenny Chesney
News or Feature Article Merit Equipment Ownership 101: See
 it ... Do it ... Done

Persuasive Writing First A-FAN Brochure Series
 Merit USB Chairman's Report to the
 Board

News Release First Soy-Based Products are Helping
 Clean Up This Spring
 Merit Cattlesoft, Inc. announces
 record keeping solution with
 CattleMax

Events--customer events First Ethanol Pump Promotion
 Merit Carbine Catch The Plant Bug!
 Tour

Events--internal events First EMD CBS Ambassador Launch

Company & Association First Range & Pasture Steward
Newsletters--external-farmers, Merit FMC Advanced Control
growers & ranchers Newsletter

Company & Association First EPIC
Newsletters--external, dealer Monthly Member Newsletter
distributor, etc.

Company & Association First Pioneer GrowingPoint[R]
Magazines--external Magazine
 Merit National Cattlemen

Company Publications--internal First Pioneer ProAction newsletter
 Merit The Pig Tale Newsletter

Company Publications First Nexera Canola Corporate
annual report Report--
 Merit 2005 Beef Board Annual Report

Radio/audio News First Revive Your Lawn and Garden
 Merit Pioneer Forage Forum blogs/
 podcasts

Television News First BIO 2006

 Merit The Dangers of Pet Parasites
 Video News Release #1

Electronic Publications First IGENITY Insider Newsletter

Internet Web Site--directed to First Understanding LCO Promoter
farmers, growers or ranchers Technology
 Merit www.cleancorn.com

Internet Web Site-- First www.bayerassist.com
educational focus, directed to Merit KAAPA Counry-Adventures
consumers

Companion Animal Ad Campaign First LiteBalance Launch
 Merit Nutrena[R] Ad Series

Turf & Ornamental Advertising First Dismiss Print Advertising
Campaign Series

Companion Animal PR Campaign First SENTRY Natural Defense Product
 Launch
 Merit RECOMBITEK[R] Ly me Prevent
 Lyme in Dogs Month Public
 Relations Campaign

Companion Animal Element First Diamond NutraGold Spread Ad
 Series
 Merit Sergeant's Nature's Guardian
 Sales Force Brochure

Turf & Ornamental Element First Dismiss Herbicide Launch
 Merit Q4 Army Knife Ad

Multi-Media Campaigns-Local First Time for an Oil Change
 Merit Make the Switch to Soy
 Sweepstakes

Multi-Media Campaigns-Regional First Nexera Canola A Return to
 Healthy Living Campaign
 Merit Resistance Fighter Campaign

Multi-Media Campaigns-National First Better You Bet--Corn Campaign
 Merit Gramoxone Inteon Campaign

New Product Introduction First Agrisure Corn Traits/Rootworm
 Introduction
 Merit Launch of Preg Rate+

Producer or Company-Funded First Don't Be Blah--2006 Outdoor
Advertising Campaigns Campaign--Exotic
 Merit Bean Machine Vehicle Wrap

Spreads, single First Agrisure Gulliver Print Ad
 Merit World Demands

Spreads, series First New Holland Innovation
 Campaign
 Merit Agri-Everything Spread Ads

Single Page Ads, single entry First Hy-Line: 70th Anniversary Ad
 Merit U.S. Pork Travels to More
 Tables Worldwide

Single Page Ads, series First Unexpected Rewards
 Merit Availa-4. Because it's not
 always a walk in the park.

Less Than Page Ads, singe First Don't throw away your
entry investment.
 Merit New Holland Why Blue Is Better

Less Than Page Ads, series First Case IH Head to Head campaign
 Merit New Holland Why Blue Is Better

Trade Ads, single entry First FFA LifeKnowledge Print Ad
 Merit Addition by subtraction

Trade Ads-series First Strength in Numbers

Unique Print Advertising First New Holland Why Blue Is Better
 Belly Band
 Merit More Traction--Better Fuel
 Efficiency

Radio-single First In Vigor Canola Seed--Bigger
 Bins
 Merit Kicking Blahtosis

Radio-series First AgStar Brand Campaign--Radio
 Merit UFA Harvest Radio

Television-single or series First The Better Bt--Corn TV Spot
 Merit Agrisure Gulliver TV
 Commercial

Audio Visual Presentations First Cenex Lubricants Case Studies
--to farmers, ranchers, Merit 2006 Environmental Stewards
growers

Audio Visual Presentations First A Brand New Day
--dealers, distributors, Merit Pioneer Brand Video
sales reps

Advertising on the Web First Can you see the difference?
 animated ad
 Merit Case IH Power of Red Campaign

Digital Presentations First Novartis CattleSTAR Processing
 Protocol Application

Direct Mail-farmer First Cruiser Vegetable Direct Mail
directed--flat Merit Helix/Cano-la-Direct Mail

Direct Mail-farmer directed First Summer Contact Chill Out
--three-dimensional Merit Program
 CROPLAN GENETICS National
 Direct Mail Campaign

Direct Mail-directed to First Get Onboard with Latham
dealers, distributors or Hi-Tech Hybrids
sales reps-flat Merit SNAP 24-7.com Website Rollout

Direct Mail-directed First Rubber Meets the Road
to dealers, distributors or promotion
sales reps-three dimensional Merit Performance Minerals Pyramid

Billboards or Other Outdoor First Baseline Retail Mini-Billboard
 Merit InVigor Canola Seed--Start
 Your Augers

Customer Brochures, Catalogs First Cereal Experts Brochure
--farmer directed-single Merit Hagie STS/DTS Sprayer
 Literature

Customer Brochures, Catalogsx First BT Insecticide Technology
farmer directed-series Collateral
 Merit Promote Brochure Series

Brochures, Catalogs-directed First The Other White Album
to dealers, distributors or Merit Ultra Sugarbeet Herbicides
sales reps Trials Package

Point-of-Purchase Materials First Beef Cattle Lameness
 Identification Poster
 Merit Record Rack[R] 3-Day Harvest
 Packaging

Exhibits First Tradeshow Display for Foodex
 in Japan
 Merit Pioneer's Farm Progress Show
 Booth

Premium/Specialties First Dan the Answer Plot Man
 Merit Equipment Calendar

Corporate Identity First Garst BYG Logo
 Merit BioBarrel Logo

Advertisements First Broadhead + Co Ad
 Merit What's your favorite?

Other Elements First Colle+McVoy Rad 80s Bash
 NAMA party invite
 Merit Paulsen Portfolio

Overall PR Campaign First QVM Certified Applicator
 Program
 Merit Cornstalk Talk Public
 Relations

ProgramMedia Relations First Scab Awareness Media Tour
 Merit Bobcat Utility Vehicle Launch

Public Affairs/issues First CHS Foundation 75th
management Anniversary Scholarship
 Program
 Merit Dairy Farmer Image Training
 Program--Environmental
 Stewardship Focus

Producer or Company-Funded First 4-H Canada Youth Advertising
Public Relations program- Team
to consumers Merit Mission Control Dairy

News or Feature Article First Putting Producers' Bounty
 on the Capital's Menu
 Merit Wild Buckwheat Emerging as
 Bigger Problem for Growers

Persuasive Writing First The Quest for Answers
 Merit Leading Sound Decisions

Events--customer events First Minneapolis Grain Exchange
 125th Anniversary Celebration
 Merit Soy Biodiesel 250 Race

Events--internal events First CHS 75th Anniversary Party
 Merit 2006 ND Soybean Expo

Company & Association First 2006 betterbeets Sugarbeet
Newsletters--external-farmers, Industry Newsletter
growers & ranchers

Company & Association First JDRP Update Newsletter
Newsletters--external, dealer Merit Spray Tips
distributor, etc.

Company & Association First TimberLines--America's Leading
Magazines--external Source on Forest Management
 Merit Range & Pasture RPM-Magazine

Company Publications--internal First Cooperative Profiles
 Merit Connections

Company Publications-- First Our Stories
annual report Merit Harvest Land Cooperative 2005
 Annual Report

Radio/audio News First Audio Feeds

Television News First New Promote Brand Launch

Electronic Publications First FARMNETNEWS
 Merit Partners Online

Internet Web Site--directed to First KubotaGuide.com Web site
farmers, grawersor ranchers Merit AdvantageCaseIH.com

Companion Animal Advertising First LeptoVax and Duramune
Campaign

Turf & Ornamental Advertising First End of the Beginning Ad
Campaign

Companion Animal Public First Wyeth Media Relations Program
Relations Campaign Merit Crazy about Pets magazine

Turf & Ornamental Public First 2006 People vs. The Pros
Relations Campaign

Companion Animal Campaign First RECOMBITEK[R] Lyme Seasonal
Element Mailer
 Merit Purina Pro Plan Everyday
 Heroes Print Campaign

REGION IV (BADGER, CHICAGO, HEARTLAND, MICHIGAN, MID-AMERICAN)

Category Name Place Entry Title

Multi-Media Campaigns-Local First Go with what you grow.
 Merit Recreational Property
 Financing

Multi-Media Campaigns-Regional First PhytoGen Cottonseed Choice
 Campaign
 Merit GAUCHO GRANDE

Multi-Media Campaigns-National First 2006 Mycogen Seeds Grain Corn
 Fits My Farm Campaign

New Product Introduction First EXCEDE: More than better
 science, it's better math
 Merit RADIUS Herbicide Launch
 Campaign

Producer or Company-Funded First Real Campaigns
Advertising Butter, Pure and Simple.
 Merit CowParade Wisconsin Campaigns

Spreads, single First Case IH 584 Horsepower Link ad
 Merit Intrepid Insecticide Spread Ad

Spreads, series First Case IH Power of Red campaign
 Merit RADIUS Herbicide Print Ad
 Series

Single Page Ads, single entry First GEM Print Ad
 Merit OmniGen-AF[R] Ben Franklin Ad

Single Page Ads, series First Chef Ambassador Print Ads
 Merit BALANCE[R]PRO Herbicide Strong
 Start Print Ad Series

Less Than Page Ads, singe First Unravel The Complexities of
entry Crop Insurance

Less Than Page Ads, series First Harvestore and Slurrystore
 Agri-View Banner Ads
 Merit Incomparable Combo--
 Exceptional Sidedressing Ad
 Series

Trade Ads, single entry First Case IH Money Talks ad
 Merit Dealerships of the Year Ad,

Unique Print Advertising First EQUIP Herbicide Insert
 Merit Mycogen Seeds Silage-Specific
 Corn Hybrids More Milk Insert
 Gatefold

Radio-single First RADIUS Herbicide Security
 Radio
 Merit Extinguish Plus Race-Track

Television-single or series First RADIUS Herbicide Security TV
 Merit Mycogen Seeds Revolves Around
 You :30 TV

Audio Visual Presentations- First 2006 Environmental Stewardship
to farmers ranchers, growers Award Winners

Audio Visual Presentations- First Back on the Horizon
dealers, distributors, sales
reps

Advertising on the Web First CAN Marketing Central

Direct Mail-farmer First Southern Crops Portfolio
directed--flat Series
 Merit Mycogen Herculex XTRA Insect
 Protection Announcement Mailer

Direct Mail-farmer directed-- First IPVS Invitation and Packet
three-dimensional

Direct Mail-directed to First Invest & Grow Dealer ROI
dealers, distributors or Mailing
sales reps-flat Merit IL Soybean Biodiesel Truck
 Fleet Mailer

Direct Mail-directed to First TETRADURE[R] 300 Injection
dealers, distributors or Cast of Characters Mailing
sales reps-three dimensional Merit Case IH Ecolo-Tiger
 Promotional Kit

Billboards or Other Outdoor First Biodisel Localized Promotion
 Merit Surpass Herbicide Outdoor
 Campaign

Customer Brochures Catalogs- First Case IH Demand More Global
farmer directed-single Brand Book
 Merit We Depend

Customer Brochures, Catalogs First Grain Marketing Services
-farmer directed-series Brochure
 Merit Altosid Fact Cards

Brochures, Catalogs-directed First SelectVAC Specialist Kit
to dealers, distributors or Merit Growing Strong Rewards Program
sales reps Binder

Point-of-Purchase Materials First Wisconsin Cheese for
 Entertaining
 Merit BALANCE[R] PRO Herbicide Key
 Promotion Retailer
 Point-of-Sale

Exhibits First Expecting High Yields with
 Less Fertilizer Commodity
 Classic Booth
 Merit World Dairy Expo Exhibit

Premium/Specialties First Professional Dairy Producers
 of Wisconsin Collateral
 Merit OBERON[R] Miticide/Insecticide
 iPod Nano

Advertisements First 2006 Desperate Herdmates Cow
 Judging Contest Ad

Other Elements First 2006 Desperate Herdmates Cow
 Judging Contest Campaign
 Merit I'm Into Rural Life

Overall PR Campaign First Harvestore[R] Revitalization
Program Merit Axial Launches Out of the Box

Media Relations First Big Red Roundup 2006 Marching
 to a New Beat Media Event
 Merit Syngenta Vero Beach Editor
 Tour

Public Affairs/issues First Dairy Industry Crisis
management Preparedness Program:
 Maintaining Consumer
 Confidence

Producer Funded Public First Industry Image and Relations
Relations--to ag audiences Campaign

News or Feature Article First Producing Corn for Ethanol
 More Involved than Raising a
 Commodity
 Merit Spinning a fish tale casts
 farm in lurid light

Persuasive Writing First Harvestore Revitalization
 Speech
 Merit Meeting Customers'
 Expectations

News Release First Local NK Brand Agronomist
 Recommends ...
 Merit Case IH Celebrates Heritage of
 Harvest Leadership

Events--customer events First McDonald's Food Quality
 Cooperative Consumer Agency)
 Symposium
 Merit Swine Customer Meeting

Events--internal events First The Power Of One: EXCEDE
 Launch Meeting

Company & Assn. Newsletters First Michigan Farm News
external-farmers, growers & Merit Field Goals
ranchers

Company & Association First Quality Counts Newsletter
Newsletters--external, dealer
distributor, etc.

Company & Association Mag. First Farm Forum
--external Merit Country Spirit

Company Publications--internal First ABG in Action

Company Publications-- First 2005 Annual Report--Strength
annual report in Numbers
 Merit Progressive Agriculture
 Foundation 2005 Annual Report

Television News First Soy Biodiesel Keep National
 Treasures Running--Video News
 Release

Electronic Publications First Syngenta Learning Center
 Virtual Tour
 Merit Dairy Farmer Spokesperson
 Network (DFSN) e-newsletter

Internet Web Site--directed to First Illinois Soybean Website
farmers, growers or ranchers Merit www.QualitySilage.com

Companion Animal Advertising First REVOLUTION Kitty Commitment
Campaign

Turf & Ornamental Advertising First Caterpillar C-Series Mini-
Campaign Excavator Legacy Campaign

Turf & Ornamental Campaign First Caterpillar C-Series Mini-
Hydraulic Excavator Legacy Insert

REGION V (CAROLINAS/VIRGINIA, FLORIDA, MIDSOUTH, SOUTHEASTERN)

Category Name Place Entry Title

Multi-Media Campaigns-Local First Venom Grapes Campaign
 Merit MaxCel Apples Campaign

Multi-Media Campaigns-Regional First Venom Grapes Campaign
 Merit Trimax Pro Awareness Campaign/
 Announcement Campaign

Multi-Media Campaigns-National First Headline[R] for Plant Health
 Merit AVICTA Complete Pak Launch

New Product Introduction First Venom Insecticide Product
 Launch
 Merit Resource The Cotton Defoliant
 Campaign

Producer or Company-Funded First NWPB Teacher's Tool Kit
Advertising Campaigns

Spreads, single First STANCE Print Ad

Single Page Ads, single entry First ZIMECTERIN GOLD Left Brain
 Right Brain Ad
 Merit Venom Grapes Print Ad

Single Page Ads, series First Venom Grapes & Cotton Print
 Ads
 Merit Resource The Cotton Defoliant
 Print

Less Than Page Ads, singe First Dead On--Fly Control Minerals
entry Merit Cruiser/Gaucho Print

Less Than Page Ads, series First AVICTA Nematode Facts

Trade Ads, single entry First NAAA Helicopter Ad

Unique Print Advertising First DiTera Grapes Insert
 Merit FiberMax Insert

Radio-single First Resource The Cotton Defoliant
 Radio
 Merit MaxCel Apples Radio

Television-single or series First Discover TV
 Merit IGNITE TV

Audio Visual Presentations- First Chateau Potatoes Video
to farmers ranchers, growers

Audio Visual Presentations- First 2005 Professional Farm Manager
dealers, distributors, sales of the Year Award Video
reps

Direct Mail-farmer First DiTera Grapes Direct Mail
directed--flat Merit Centric Direct Mail

Direct Mail-farmer directed-- First Knack Sticky Cotton BBQ Mitt
three-dimensional Merit NutriDense[R] Swine Challenge
 C Checkbook Mailer

Direct Mail-directed to First Southern Farm Show Exhibitor
distributors or sales Prospectus
reps-flat

Direct Mail-directed to First OBERON@ Miticide/Insecticide
dealers, distributors or Consultant/PCA and Retailer
sales reps-dimensional three Mailing
 Merit Pristine[R] Fungicide Direct
 Mail

Billboards or Other Outdoor First Legends of the Fall

Customer Brochures, Catalogs First SCALA Wine Brochure
-farmer directed-single Merit Soybean Portfolio brochure

Customer Brochures, Catalogs- First Lexar and LUMAX Yield farmer
directed-series Advantage technical data
 brochures

Brochures, Catalogs-directed First Metaflumizone Branding Kit
to dealers, distributors or Merit Distributor Pitchbook
sales reps

Point-of-Purchase Materials First Cotton Board Gin Poster and
 Magnet
 Merit Legends of the Fall ... The
 Legend Continues ...

Exhibits First Gin Show Exhibit
 Merit Centric Dancing Ladybugs

Premium/Specialties First Knack Sticky Cotton BBQ Mitt
 Merit FOLICUR Rain Gauge

Corporate Identity First QVM Logo
 Merit Independent Leaf Tobacco
 Company--New Corporate Logo

Overall PR Campaign First AVICTA Complete Pak Launch
 Campaign
 Merit Yield. fiber. More.

Media Relations First Media Relations for Resource
 The Cotton Defoliant
 Merit Beltwide Media Kit

Producer or Company-Funded First NWPB Communications Program
Public Relations program-

News or Feature Article First My Turn--A Drug Problem
 Merit Controlling Disease in Peanuts
 Feature

Persuasive Writing First Safari Newsletter

News Release First FiberMax Media Relations
 Merit Resource The Cotton Defoliant
 Launch News Release

Events--customer events First The 2006 Business of Tomatoes
 Merit BASF Innovation Center at
 World Potato Congress Farm
 Show

Events--internal events First Main Event National Sales
 Conference

Company & Association First Beltwide Daily News
Newsletters--external-farmers, Merit PIC PigImprover
growers & ranchers

Company & Association First TimberLines and Latitude,
Magazines- external spring/summer/fall 2006
 Merit SureHealth magazine

Company Publications-- First U.S. Grains Council Annual
annual report Report
 Merit The Many Faces of Our
 Cooperative--2005 Annual
 Report of Eastern Carolina
 Farm Credit

Electronic Publications First Growth Stage Advisory E-mail
 Merit SHARE E-Newsletter

Internet Web Site--directed First www.holeofthemonth.com
to farmers, growers or Merit New www.turffacts.com Home
ranchers Page

Companion Animal Advertising First Co-op Walking Horse Word
Campaign

Turf & Ornamental Advertising First Better Turf Portfolio Ads
Campaign Merit BroadStar SureGuard Campaign

Turf & Ornamental Public First The Q-Biotype Initiative
Relations Campaign

Companion Animal Campaign First RECOMBITEK[R] Lyme In-Clinic
Element Kit
 Merit Action Ration Cat Food Intro

Turf & Ornamental Campaign First Velocity Greeting Card Insert
Element Merit Broad Star SureG`Uard Print Ad

REGION VI (CHESAPEAKE, EASTERN OHIO)

Category Name Place Entry Title

Multi-Media Campaigns-Local First ORBESEAL Campaign
 Merit CARBINE Starvation Diet Local
 Media Campaign

Multi-Media Campaigns-National First $100 Profit Campaign

 Merit New Holland Innovation
 Campaign

New Product Introduction First SelectVAC Campaign
 Merit CAPTURE LFR New Product
 Introduction

Producer or Company-Funded First New York State Fair Campaign
Advertising Campaigns Merit American Dairy Association
 Hispanic 3-A-Day Program

Spreads, single First New Holland Hottest
 Technology

Spreads, series First New Holland Innovation
 Campaign

Single Page Ads, single entry First SHARK EW The Tide Has Turned
 Merit Time is money

Single Page Ads, series First Timing is everything

Less Than Page Ads, singe First You Believe
entry Merit You Work

Less Than Page Ads, series First You Inspire Us
 Merit New York State Fair Ad Series

Trade Ads, single entry First Dairy Image Advertisement
 Merit Panalog Ad

Unique Print Advertising First New Holland Changing
 Technology Spreadvertorial
 Insert Series
 Merit LELY Robotic Milking System
 Insert

Radio-single First BRIGADE WSB Trees Radio Spot
 Merit SHARK H2O More Teeth Radio

Television-single or series First New York State Fair TV Spots
 Merit America's Healthy Horse
 Commercial

Audio Visual Presentations- First National Sales Meeting Video
dealers, distributors, Merit SHARK H2O Dispersion Video
sales reps

Advertising on the Web First New Holland Innovation
 campaign

Direct Mail-farmer directed-- First MGA Producer Direct Mail
three-dimensional Merit $100 Spinner Lifecycle Direct
 Mail

Direct Mail-directed to First CAPTURE Rewards Retailer
dealers, distributors or Direct Mail Kit
sales reps-flat

Direct Mail-directed to First NP/NI kit
dealers, sales reps-three Merit DCAD Plus Testing Kit
dimensional

Billboards or Other Outdoor First SHARK H2O More Teeth Outdoor
 Boards

Customer Brochures Catalogs- First Fami1y Brochure and Lifecycle
farmer directed-single Sell Sheets
 Merit Agri-Services, LLC Membership
 Services

Point-of-Purchase Materials First State Fair Poster
 Merit American Dairy Association
 Hispanic NFL Program

Exhibits First CARBINE Tradeshow Booth

Corporate Identity First America's Healthy Horse logo
 Merit CAPTURE LFR Logo

Other Elements First Relevant Factors

Overall PR Campaign First Michael Peterson Down On The
Campaign Farm Campaign
 Merit Agrisure RW Pre-Launch

Media Relations First CAPTURE LFR Commodity
Classic News Conference
 Merit Pfizer Animal Health Media
 Relations Events at NCBA

Producer Funded PR-- First Bringing Beef Stew Back to
to ag audiences the Boston Marathon

News or Feature Article First A Small Tip ...

News Release First First NAIS Approved Animal
 Tracking Database Release
 Merit Nitamin[R] Fertilizer from
 Georgia-Pacific...

Events--customer events First Michael Peterson/New Holland
 Celebrity Tractor Race
 Merit Zylexis Customer Meeting

Company & Assn. Newsletters-- First Ohio Soybean Association
external-farmers, growers & Leader Letter Letter
ranchers

Company & Assn. Newsletters-- First Stall Street Journal
external, dealer distributor,
etc.

Company & Assn. Magazines First Ohio Soybean Review Magazine

Internet Web Site--directed to First WhyBlueIsBetter.com
farmers, growers or ranchers Merit www.soyohio.org

Companion Animal Advertising First America's Healthy Horse
Equine Campaign

Companion Animal PR Campaign First National Pet Wellness
 Month--Zoonotic Diseases: The
 shared threat Public
 Relations Campaign

Companion Animal Element First NPWM Zoonosis PSA
 Merit New Hope Assistance Dogs Ad

Turf & Ornamental Element First Quick Silver Herbicide Launch
COPYRIGHT 2007 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Special Bonus
Publication:Agri Marketing
Date:Mar 1, 2007
Words:9581
Previous Article:Improving chapter programs.
Next Article:Successes in serving this segment.


Related Articles
Is Your Membership Rewarding?
NAMA leader's message. (National NAMA News).
NAMA leader's message. (National NAMA News).
Regional best of NAMA raises the bar. (Best of NAMA).
Thanks for the leadership.
Leaders plan for coming year.
National entries reach an all time high.
NAMA announces PDA award winners.
Improving chapter programs.
National judges think big.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |