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Refrigerated frankfurters.

The frankfurter category didn't hit it out of the ballpark, with dollar sales and unit volume essentially flat. The top two brands, Sara Lee's Ball Park and Kraft Foods' Oscar Mayer, account for more than one-third of the category, so it was not surprising that since these brands were flat the category didn't move much. Private label lost some momentum, with unit volume and dollar sales both striking out.

TOP VENDORS                 $ SALES     CHANGE VS.         UNIT SALES:
                        (MILLIONS)   YEAR AGO   SHARE    (MILLIONS)

Sara Lee Food & Beverage      $390.7       -2.2%  22.8%        137.2

Kraft Foods                    338.3         3.6   19.8        126.1

Bar-S Foods Co.                173.6         2.4   10.1         1472

ConAgra Foods                  140.4         8.8    8.2          373

Nathan's Famous                103.1         3.1    6.0         26.1

TOP VENDORS               CHANGE VS.  AVG. PRICE
                         YEAR AGO    PER UNIT

Sara Lee Food & Beverage       -2.7%       $2.85

Kraft Foods                      2.4        2.68

Bar-S Foods Co.                  1.4        1.18

ConAgra Foods                   16.6        3.77

Nathan's Famous                  4.9        3.95

Total U.S. sales through food, drug and mass channels (excluding
Walmart) for the 52 weeks ended Jan 23.

TOP BRANDS              $ SALES    CHANGE VS. SHARE  UNIT SALES
                     (MILLIONS)  YEAR AGO          (MILLIONS)

Ball Park                 $342.4      -0.1%  20.0%       1170

Oscar Mayer                285.7       -6.5   16.7      104.6

Bar-S                       1573        3.3    9.2      135.2

Hebrew National            140.4        8.8    8.2       37.3

Nathan's                   103.1        3.1    6.0       26.1

Private label               87.4       -7.4    5.1       48.5

Gwaltney                    41.6        0.1    2.4       30.0

Oscar Mayer Selects         31.5        n/a    1.8       12.3

Louis Rich Oscar Mayer      21.1        1.0    1.2        9.2

Sabrett                     20.4        2.7    1.2        4.7

Category total           1,711.2        0.6             731.2

TOP BRANDS                CHANGE VS.  AVG. PRICE
                         YEAR AGO    PER UNIT

Ball Park                     -0.2%       $2.92

Oscar Mayer                    -8.4        2.73

Bar-S                           2.2        1.16

Hebrew National                16.6        3.77

Nathan's                        4.9        3.95

Private label                  11.3        1.80

Gwaltney                       -0.8        1.39

Oscar Mayer Selects             n/a        2.56

Louis Rich Oscar Mayer          3.3        2.30

Sabrett                         6.8        4.33

Category total                 -0.8        2.34

Source: SymphonIRI Group, a Chicago-based market research firm
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Publication:Grocery Headquarters
Date:Apr 1, 2011
Words:395
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