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Reflexis' RetailAction solution selected by Barnes & Noble.


Reflexis Systems, a provider of next-generation Retail Execution Management, announced on Monday (15 January) that bookseller Barnes & Noble (NYSE: BKS), has selected Reflexis' RetailAction application to manage tasks and execute retail strategy consistently in all Barnes & Noble stores.

According to Reflexis, the RetailAction solution will enable Barnes & Noble to streamline communications, understand workload, clarify priorities and maintain levels of customer service throughout its stores.

The Reflexis implementation will reportedly involve incorporating the web-based Reflexis suite into the Barnes & Noble Store Portal.

Financial details were not available.
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Title Annotation:Reflexis Systems
Publication:M2 Best Books
Article Type:Brief article
Date:Jan 16, 2007
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