Printer Friendly

Reflecting identity through colour.

Summary: Jotun Paints Oman launched its 2019 Colour Trends collection under the theme identity, at Muscat Bay

As the world grows busier and full of distractions, home is one of the few places where we genuinely express who we are. It remains an anchor of comfort and the place where we can relax and be our true selves. Home is an expression of your identity. With this inspiration, Jotun, the regions leading paint brand, has unveiled its 2019 Colour Trends under the theme of identity.

Developed by Jotun colour specialists over a year and incorporating on the insights of a global network of colour- trend researchers, the latest edition of colour trends explores colours that reflect distinct lifestyles in an urban environment. The collection embraces 28 colours defining homes around the globe for the coming year.

With this colour card, we call on everyone to reconnect with their identity. Our homes are living stories of who we are, told through each object and every colour we fill it with. The home is a constant, ever-reliable

reminder of what makes us happy and comfortable. By adorning your personal space with Jotuns colour card, you create your own living story and personal colour identity. This years colour collection contains ideas aimed at inspiring combinations that reflect who you are, says Rana Khadra, colour and creative Manager at Jotun Middle East, India and Africa (MEIA).

Renewing interiors by simply painting walls with trending hues gives you a whole new look without the burden in cost of renovations. The age of using colour and design to reflect aspiration or put on a show for guests is over; todays colour palettes are built on honesty, integrity and truth the home of 2019 says simply: This is me.

This years colour card is designed to create practical colour combinations with an easy-to-use tool. This tool allows users to easily identify complementary shades within a single colour family, or create harmonious colour variations in the same space.

Calm

Soft, light neutrals and warm, subtle contrasts The calm identity prizes meaning above quantity in the things they surround themselves with, revelling in the almost- Nordic simplicity of their space. Their home is a refuge of clean, easy living and a place of peace, a Zen sanctuary given character through a handful of choice artworks or objects that carry deep personal significance. Nothing

is superfluous; there is no room for clutter. Everything has a place and a reason to be in it.

Refined

Sense-stimulating greens and yellows, given depth with different textures The refined identity is that of the modern-day curator: discerning, considered and interested in intriguing juxtapositions. Their home is dotted with a seemingly eclectic collection of art and artefacts, vintage pieces and contemporary design, all carefully positioned in order to acquire new meanings in their relationship with

one another. This home is a personal gallery a dialogue between colour and object whose whole is greater than the sum of its parts.

Raw

Deep earthy reds, sensuous peaches, greens and darker neutrals The raw identity is rooted in the earth. Their home is that of a maker and an artisan an individual that relishes the honesty of working with their hands, who values provenance above polish. They are cooks and hunters, bakers and carpenters. They find beauty in craft and utility reflected in rustic homes and grounded spaces full of natural, wood-and-stone textures and the colours of soil and sand.

The three creative identities embody a spectrum of unique personalities, each relating to one of the three palettes and guiding us to making a home truly our own. To convey the 28 colours through a poetic lens, Jotun teamed up with two longstanding collaborators a photographer, Line Thit Klien and a stylist, Oslo creative studio Krkvik & DOrazio showcasing these identities in three different interior settings.

Copyright 2019 United Press & Publishing LLC Provided by SyndiGate Media Inc. ( Syndigate.info ).
COPYRIGHT 2018 SyndiGate Media Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2018 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Oman Economic Review (OER)
Date:Dec 2, 2018
Words:650
Previous Article:BILLBOARD.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters