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Redback Wheat hits East Coast.

The Original Redback Wheat beer, introduced to Southern California markets last November, will soon enter new southeastern and eastern markets, according to Gambrinus Importing Co., the brand's U.S. agent.

"Redback has shown excellent consumer acceptance and steady growth since its introduction," said Ron Christesson, Gambrinus' marketing director.

"Redback will allow retailers to offer something special to their consumers," Christesson continued. "The unique, elegant packaging sets its apart from the competition. And we've found that Redback's distinctive taste appeals to the discerning consumer."

The initial eastern expansion of the brand, which is produced at Australia's Matilda Bay Brewing Co., will include Phoenix, Las Vegas, New Orleans, Columbus, Charlotte, Baltimore, Washington, D.C., New York, Philadelphia and Boston. According to Christesson, additional markets will be opened in the fall, with national distribution scheduled for completion by 1992.
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Title Annotation:Original Redback Wheat beer enters new southeastern and eastern markets
Publication:Modern Brewery Age
Date:Jul 22, 1991
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