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RedPrairie Announces Standard Integration to Microsoft Dynamics GP ERP Suite.

Faster, less costly implementations and maintenance result from pre-built integration

MILWAUKEE & ORLANDO, Fla. -- RedPrairie Corporation, a world leading consumer driven optimization company, announced today at RedShift 2007, its Tenth Annual User Conference, a standard integration to the Microsoft Dynamics GP enterprise resource planning (ERP) suite. The pre-built integration employs both the Microsoft Dynamics GP webservices and RedPrairie([R]) Integrator middleware products for faster, less costly and trouble-free implementations.

Comments Jon Pratt, senior director of product marketing for Microsoft Dynamics GP at Microsoft, "The value of integrating Microsoft Dynamics GP and RedPrairie applications has proven extremely effective in helping distributors significantly reduce inventory carrying and operations costs. The RedPrairie integration uses our robust set of Microsoft Dynamics GP webservices to provide our joint customers realworld value from our Realworld Service Oriented Architecture."

Microsoft is a Platinum Sponsor, speaker and exhibitor at RedShift 2007.

The Microsoft Dynamics GP webservices - Integrator certified integration provides multiple touch points and data transfer methods to easily tailor processing to each company's needs while preserving upgrade paths. This simplifies system implementation and maintenance, providing lower total cost of ownership. Data transfer frequencies are user-configurable and the Multi-Company / Multi-Warehouse data structures of both applications are also supported.

Says Tom Kozenski, RedPrairie vice president product marketing, "Using the Microsoft Dynamics GP webservices and Integrator middleware products for the integration has many benefits for customers. For example, by embracing their version control and messaging capabilities, RedPrairie not only supports integration to the current version of Microsoft Dynamics GP, but to future versions as well. This ensures customer upgrade paths are preserved, lengthening the systems' useful life and reducing total cost of ownership."

Mark Bovaird, manager application integration development for WC Bradley, the parent company of well-known brands Char-Broil, Zebco and Lamplight, concurs. "We are migrating our RedPrairie and other applications to the Microsoft platform because of the lower cost of ownership. RedPrairie's new standard integration to our Microsoft Dynamics GP ERP suite will make implementation easier and reduce our maintenance costs."

The Microsoft platform and RedPrairie applications are on display at RedShift 2007.

About RedPrairie Corporation

RedPrairie is a world leading consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 10 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 25,000 sites worldwide for many of the world's largest companies.

RedPrairie's E2e([TM]) solutions synchronize people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronize shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the "last yard" problem of the retail supply chain.

With 20 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support. For additional information, call 1.877.733.7724, or access

RedPrairie is a registered trademark of RedPrairie Corporation.

E2e is a trademark of RedPrairie Corporation.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

(c) 2007 RedPrairie Corporation. All Rights Reserved.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 3, 2007
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