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Red letter day for diary lover; Inside View.

Byline: John Lamb

WHERE have all the diaries gone?

I know it's a bit naff today to still use a paper pocket diary, but I like them.

This year I have not received one. That may be a comment on my popularity at the moment, but it's extremely unusual, nonetheless.

My colleagues have received them, but my diary input is barren. It's a pity because I have kept diaries going back to 1988.

Over the years I have been grateful to a variety of firms and organisations, including Thistle Hotels, Rioja Wine Importers (twice, my favourite), Midlands Electricity plc, Allied Irish, Hewlett Packard, Genesis Forwarding Services Ltd and Breakfast Connection.

But my most generous diary-giver was KPMG for the past four years. Sadly, they have decided not to continue dishing out diaries.

Their PR guru, Simon Griffiths, tells me there has been a change of policy this year - but he knew not why.

I suspect that the switched-on KPMG have decided that pocket diaries are as outdated as tablets of stone for keeping a record of where you're supposed to be.

Not so Barclays. Their pocket diaries have been so popular this year that you cannot get one for love nor money.

By now, you might be thinking, why doesn't the tight git go off and buy his own? I was on the brink of trudging off to do just that when a colleague came to the rescue.

He had received a diary from the people at the Audi press office and I was welcome to have it.

It's a wonderful thing and includes essential information like a wind chill factor table' sunrise and sunsets for 2007' Latin in common usage (I now know that infra dig means beneath one's dignity, so already the Audi diary is paying off)' and, of course, there's the essential wine chart.

Santa may bring you a swish new Blackberry. But when it comes to having something really useful, a proper, paper pocket diary is indispensable.

John Lamb's views are not necessarily those of Birmingham Chamber of Commerce and Industry, where he is press and PR manager.
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Title Annotation:Business
Publication:Birmingham Mail (England)
Date:Dec 22, 2006
Words:352
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