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Red Thread Thinking.

Red Thread Thinking

Debra Kaye

McGraw-Hill Professional

c/o The McGraw Hill Companies

Two Penn Plaza, 11th Floor

New York, NY 10121-2298

9780071808217, $28.00, www.mcgraw-hill.com

RED THREAD THINKING: WEAVING TOGETHER CONNECTIONS FOR BRILLIANT IDEAS AND PROFITABLE INNOVATION provides a fine account of innovation, its business applications and its wellspring and shows how insight may be fostered and developed. Other books tell how innovators translated ideas into products: this differs in showing where to seek inspiration for such ideas, how to create them, and how to nurture their growth and development. Five central threads invite readers to look beyond the box to develop innovative thinking processes, and make for a fine link between business success and developing the thought processes supporting it.

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Title Annotation:'Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation'
Publication:California Bookwatch
Article Type:Book review
Date:May 1, 2013
Words:124
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