Printer Friendly

Reckitt-Benckiser launches cyber initiative.

Reckitt Benckiser Inc. has launched the RB-Idealink program, a website to help uncover new product ideas and strengthen innovation.

"The core of RB-Ideallnk is our new website,," said Kevin McFarthing, global director of strategic alliances. "It goes into detail about the technologies and products we're looking for, and provides inventors and potential alliance partners with a simple process for submitting information to the company."

The RB-Idealink website contains a downloadable brochure that can also be used to spread the message at trade conferences and inventor forums. RB-Idealink aims to link inventors with the end product.

COPYRIGHT 2006 Rodman Publishing
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:The 'Net Works
Publication:Household & Personal Products Industry
Date:Sep 1, 2006
Previous Article:Ciba Specialty Chemicals relaunches packaging site.
Next Article:Defining the term 'organic' & new cosmetic procedures.

Related Articles
Reckitt Benckiser's income rises sharply in third. (As We Go To Press).
Reckitt Benckiser's first quarter net income rises. (Financial News).
Aztec Corp. completes 147,000 s/f re-design.
Lysol donates to American Red Cross.

Terms of use | Privacy policy | Copyright © 2022 Farlex, Inc. | Feedback | For webmasters |