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Reckitt-Benckiser launches cyber initiative.

Reckitt Benckiser Inc. has launched the RB-Idealink program, a website to help uncover new product ideas and strengthen innovation.

"The core of RB-Ideallnk is our new website, www.rb-idealink.com," said Kevin McFarthing, global director of strategic alliances. "It goes into detail about the technologies and products we're looking for, and provides inventors and potential alliance partners with a simple process for submitting information to the company."

The RB-Idealink website contains a downloadable brochure that can also be used to spread the message at trade conferences and inventor forums. RB-Idealink aims to link inventors with the end product. www.rb-ideallnk.com.

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Title Annotation:The 'Net Works
Publication:Household & Personal Products Industry
Date:Sep 1, 2006
Words:101
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