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Reckitt Benckiser's Air Wick brand has partnered with the National Park Foundation.

* Racket Beckoner's Air Wick brand has partnered with the National Park Foundation, the official charity of America's national parks, and is rolling out four new fragrances.

The full range of products includes candles, Freshmatic Auto Sprays, Aerosols, Flip & Fresh refills and scented oils. A portion of the proceeds from sales of the new line will go to the National Park Foundation and further its mission to directly aid, support and enrich America's nearly 400 national parks and their programs.

"Our national parks provide us with the purest scents of nature, and Air Wick searched America's national treasures for inspiration for this new collection," said Jerome Lemaire, marketing director, Reckitt Benckiser. "We are thrilled to be partnering with the National Park Foundation to help our customers bring the outdoors in, while giving back to America's national parks."

Each of the four new scents--Hawai'i, Virgin Islands, Yellowstone and Glacier Bay--focuses on a famous national park. Air Wick has plans to support its four new scents with a fully integrated marketing campaign that includes traditional and digital media.

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Title Annotation:Marketing News
Publication:Household & Personal Products Industry
Date:Apr 1, 2012
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