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Reciprocal and Deliver Secure Latin Beat to Online Music Fans; DRM Leader Continues String of Global Customer Wins With Support of Leading Latin Music Retail Site.

Business Editors


Reciprocal, Inc., the global leader in digital rights management (DRM) transaction services, continued its string of global customer wins today by announcing it has joined forces with, the world's first online retailer dedicated exclusively to digital Latin music and entertainment. Reciprocal will provide with DRM services, which will be leveraged alongside the Microsoft Windows Media format. The agreement will initially begin with promotional downloads, with commerce transactions to follow.

"We're pleased to be working with, and look forward to helping the company leverage its site and deliver a first-class customer experience for those consumers seeking the best in Latin Music," said Larry Miller, President, Reciprocal Music. "In addition, we're confident that our unique experience in the DRM services market will enable to enable profitable new business models in a very short period of time."

"Having an experienced DRM partner like Reciprocal enables us to use all of the secure formats accepted by the majors," said Ivan J. Parron, President, CEO and Founder of "This partnership solidifies our commitment to be the premiere digital Latin music and entertainment site."

About, Inc. is the world's first and largest online retailer dedicated exclusively to digital Latin music and entertainment. The Miami-based Web site boasts the largest selection of downloadable Latin Music tracks. Currently featured in English, Spanish and Portuguese, with future plans to add more languages, is poised to become the number one Latin entertainment destination on the globe.

About Reciprocal

Reciprocal, the global leader in digital rights management transaction services, provides comprehensive, easy-to-implement e-commerce clearing services and back-office solutions for the music, publishing, software, film, entertainment, and other digital content industries. Reciprocal offers content owners a true outsourced DRM solution that allows them to realize new revenue streams while efficiently protecting their online digital assets.

The Reciprocal Digital Clearing Service leverages leading DRM technology from InterTrust Technologies Corporation, Microsoft Corp., IBM, ContentGuard, Inc., Adobe Systems Incorporated, and Preview Systems, allowing companies to choose the solution that best fits their business needs. Reciprocal Digital Clearing Service is secure, flexible and capable of handling millions of transactions per day. Leading content companies such as Sony Music Entertainment, BMG Entertainment, Zomba Records, Houghton Mifflin, Reuters and Aberdeen Group have selected Reciprocal as their digital rights management services provider. Privately held, Reciprocal maintains offices in New York City; Buffalo, N.Y.; and Research Triangle Park, N.C.

Copyright 2000 Reciprocal, Inc. All rights reserved. Reciprocal, the Reciprocal symbol and Driving the Content Economy are trademarks of Reciprocal, Inc. in the United States and other countries. All other products and companies mentioned are registered trademarks or trademarks of their respective owners. For more information on Reciprocal, visit its Web site:
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 7, 2000
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