Printer Friendly signs visual services contract with iPIX., the official Web site of the National Association of Realtors, and Internet Pictures Corporation announced recently that they have signed a new multiyear visual content services agreement. will continue to use Rimfire imaging services as the primary application for its members to upload photos into Also, Homestore, the parent company that operates, will integrate Rimfire services for use across its entire family of Web sites, including and Homestore Apartments & Rentals.

iPIX and have worked together since 1998. They will now leverage Rimfire's image management capabilities to streamline existing image upload workflow for Realtors. iPIX and plan to develop Rimfire enhancements that are tailored for real estate to create a powerful visual online sales tool for the industry.

"Internet imaging is a vital component of our value proposition for the real estate community and to an increasingly sophisticated and demanding consumer. has more than 5.6 million unique users viewing listings each month," said Allan Dalton, president of "According to the NPD Group, a leading global market information company, property photos are considered very important to 92 percent of homebuyers looking at online listings. We did a great deal of due diligence in deciding whether to build an in-house imaging backbone or outsource a solution. We are confident that we made the best decision in choosing to leverage iPIX's expertise."

"By expanding our relationship with Realtor.eom and extending the relationship to Homestore's other sites, we are ensuring that real estate professionals have the resources they need to manage their images easily and effectively," said Sarah Pate, executive vice president and general manager for iPIX.

"Soon, agents and brokers will be able to utilize compelling new solutions created specifically for the real estate industry by iPIX and Building upon Rimfire's submission and management tools and incorporating the RETS standard will allow iPIX and to develop some of the most powerful industry tools available to Realtors."
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Title Annotation:Technology Update
Publication:Real Estate Weekly
Geographic Code:1USA
Date:Aug 13, 2003
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