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Real Media Strikes Latin American Deal with The New York Times.

Business Editors

MIAMI--(BUSINESS WIRE)--June 13, 2000

Real Media, a global provider of Internet advertising and marketing solutions, and the New York Times Digital, strike a deal that gives Real Media the representation of The New York Times on-line advertising in Brazil and Mexico.

"We are pleased to be working with Real Media in the Latin American market to support our goal of creating in-depth relationships with our site members and advertisers around the world," said Christine Cook, vice president, national sales for New York Times Digital, the Internet division of The New York Times Company.

Real Media will also sell ad positions in NYTimes.com's monthly opt-in advertiser-only email to The Times on the Web's registered LatinAmerican users. The email is sent from The New York times on the Web on behalf of advertisers and reaches approximately 75,000 email addresses in Brazil and Mexico.

"Our partnership with The New York Times Digital and our network of the region's most influential sites and brands, offers companies advertising in Latin America access to a loyal customer base and the instant recognition that comes with advertising with other leading brands. In addition, advertisers in Brazil and Mexico, can now take full advantage of our one-stop shop and reach Latin Americans visiting regional sites, as well as target Latin Americans visiting global sites such as those of The New York Times, Times of London and Le Monde," says Bennett Zucker, Real Media's Managing Director for Latin America.

Real Media also represents over 50 of the region's most important brands including O Globo, Clarin, Grupo Reforma, El Tiempo, Bloomberg, El Mercurio, and El Universal. Real Media has full-service offices, in Mexico, Brazil and Miami, serving the Latin American market.

Real Media, Inc. (www.realmedia.com) founded in 1995, is a leading provider of Internet advertising and marketing solutions to over 1000 branded content sites worldwide. Offering Advertising Sales, ad-management Technology and Media Services, Real Media operates from 28 offices in 17 countries on six continents. Real Media's proprietary advertising management software, Open AdStream, is the only software of its kind to allow advertisers to exclusively keep their on-line visitor traffic data. In addition, Open AdStream is the only scaleable ad-management software that allows the client to grow without reprogramming. Real Media is the premier choice for top-brand on-line publishers.
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 13, 2000
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